Marketing Executive
Current• Improved SEO organic rankings by rewriting web content, adding alt tags, and conducting keyword mining.• Created content and messaging on multiple platforms, from social media to corporate sponsorships.• Identified and proposed internal and external ideas and initiatives to help promote general awareness of the company brand.• Support the sales team with customized reports to support specific customer categories as well as targeted DMAs.• Wrote and edited original promotions… Show more • Improved SEO organic rankings by rewriting web content, adding alt tags, and conducting keyword mining.• Created content and messaging on multiple platforms, from social media to corporate sponsorships.• Identified and proposed internal and external ideas and initiatives to help promote general awareness of the company brand.• Support the sales team with customized reports to support specific customer categories as well as targeted DMAs.• Wrote and edited original promotions and print advertisements for traditional media.• Prepared collateral presentations and seminar materials to provide added value for clients.• Conducted economic or commercial surveys to identify potential markets for products or services.• Executed digital marketing strategies to drive brand awareness.• Implemented social media strategies to integrate with overall marketing tactics.• Proficient in crafting compelling case studies.• Built out sales pipeline in HubSpot for the sales team, streamlining processes and providing visibility into the sales cycle.• Successfully manage web leads, resulting in conversions and contributing to overall revenue and profit generation.• Orchestrates diverse employee events and activities, bolstering recruitment, retention, and morale within the organization.• Tracked analytics for social channels, web traffic, and email campaigns.• Developed brand strategies with product analysis and category insight.• Initiated market research studies, and analyzed findings. Show less