Madison Bernal Email and Phone Number

• Spear headed logo and brand development for The IDDeal Foundation and ScentsAbility Candles. • Collaborated with web developer to design the website, including aesthetic, messaging and flow. • Coordinated campaign and fundraising efforts including graphic designs of marketing material for brand consistency, fine tuning messaging for brand alignment, campaign creation in Kindful, and collaboration with web developers.• Instagram management including story ideation for Instagram to engage and grow follower base, content calendar creation, collecting photos and videos that align with brand and share our message. • Advisor for third party vendors (Shopify, glass vendors, etc.) to ensure branding and messaging are consistent and tied back to The IDDeal Foundation and ScentsAbility Candles mission.• Development and copy creation of marketing materials including digital and print for presentations, speeches, and candles.

• Frame and drive our objectives and key results (OKRs) for the organization.• Provides support and oversight to major projects/initiatives. Organizes teams and integration of all appropriate channels and sub-channels involved in execution and delivery of projects/initiatives. Manages against budget, talent and timeline goals.• Design, manage and lead in-person, hybrid, and virtual leadership meetings and events.• Ensures the timely communication and flow of information among leadership and key stakeholders for projects/initiatives. • Serve as a conduit and contact point so key objectives are communicated clearly and can be met.• Responsible for leading and implementing complex, org-wide initiatives.• Help monitor and improve organizational health across team.• Develop and support a culture of innovation and inclusion. • Drive content creation, including design, narrative and data analysis, for key internal & external communications, including team and company all-hands, newsletters, external appearances.• Acts as a confident and liaison for co-founder.• Handles highly sensitive information and determines how to best manage situations with poise and tact.

• Designed, iterated, and launched programs and initiatives by identifying needs, securing resources, and prioritizing work including project planning and execution, communication, and coordination including leadership development, D&I, and wellness programs.• Implemented DiSC assessment companywide, and rolled out ongoing tools and programs to integrate it within the company culture• Successfully translated programs into a remote work environment to meet employee and business needs• Built and lead a team to scale and support existing programs• Worked with key stakeholders across the business to craft a compelling employee value proposition and employment brand• Designed engagement surveys and used data and analytics to assess the effectiveness of employee experience programs and provided recommendations to improve future strategies.• Collaborate with Centers of Excellence to ensure we are continuously positioning our employment brand favorably (internally and externally) and demonstrating agility within the marketplace based on supply/demand of talent.• Collaborate across the full HR Operations team, other departments within the company and external partners• Collaborate with leaders across the organization to implement Organizational Health workshops, enhancing the team dynamic• Managed planning, execution and coordination of celebrations, company events, impact days, diversity & inclusion initiatives, team meetings and wellness activities and measure the impact and effectiveness of related programs• Identify employee needs, respond to requests and collaborate with cross-functional peers to execute projects and optimize internal processes

• Rebranded the HR department to reflect BHG's dynamic culture both internally and externally• Developed and expanded upon company culture by supporting the company's goals, including quarterly initiatives that motivates employees to reach our sales objectives• Collaborated with owner to develop and oversee manager and leadership programs to set our managers up for success• Created internal marketing campaigns and content to cascade important company information, as well as employee news• Proactively provided counsel and coaching on people issues by assisting managers with the implementation of progressive discipline and performance management plans under the management of the department director• Conducted Meyers-Briggs training (MBTI Certified)• Collaborated with managers to build team camaraderie, improve communication, and promote a healthy dynamic• Analyzed, and problem solved issues that arose within the business and with associates• Coordinated and organized suggested ideas and projects to completion• Managed company events, monthly awards and social gatherings• Managed philanthropy budget, and organize philanthropy events at three off locations• Partnered with management to ensure strategic HR goals, policies, and programs are aligned with business initiatives• Acted as a liaison and brand ambassador with existing and potential business partners

• Recruited, interviewed, and facilitated the hiring of qualified job applicants for open positions; collaborates with departmental managers to understand skills and competencies required for openings• Conducts or acquires background checks and employee eligibility verifications• Implements new hire orientation and employee recognition programs• Assisted with trainings and development initiatives• Performed routine tasks required to administer and execute human resource programs including but not limited to compensation, benefits, and leave; disciplinary matters; disputes and investigations; performance and talent management; productivity, recognition, and morale; occupational health and safety; and training and development.• Organized quarterly and annual employee performance reviews• Maintained employee files and records in electronic and paper form• Enhanced job satisfaction by resolving issues promptly, applying new perks and benefits and organizing team building activities

• Collaborate with marketing director to design, and create seasonal look books with Illustrator and Photoshop• Design layout of line sheets used company wide to present new styles to potential customers• Conceptualize ideas for promotional goods that will create brand awareness and spark customer interest

-Collaborate with head designer to design seasonal prints and create color palette -Draw and render graphic print repeats in Photoshop and Illustrator-Merchandise seasonal prints based on color palettes-Separate colors in print and create screens that are executable in production

Head Designer/Merchandiser for Nicole Miller, Skinnygirl, Marilyn Monroe, and Private Label Shapewear-Create and sell ideas/concepts internally and convince others to adopt a course of action-Create and pitch persuasive design presentations to clients to help grow shapewear business-Manage communication between internal departments to create a time & action for development and production of garments-Create seasonal trend and look books to guide brand imaging for each season based on global market patterns-Collaborate with sales and product development to design lines that are within budget and marketable to clients -Travel both domestically and internationally to manage current production programs and new development-Research global markets to identify new trends, fabrics, prints, techniques, etc. -Create prints, analyze strike-offs and lab dips in various light sources for production-Sketch shapewear flats and floats in Photoshop & Illustrator-Correspond with overseas factories daily regarding sampling, component sourcing, and pricing-Spec garments, create detail sheets, and tech packs for garments to send to the factories in FileMaker-Collaborate with technical designers; attend and participate in fittings and make design revisions as needed

Responsibilities:Private Label Design Assistant for Macy's & Target-Working with the designer daily to develope, create and design new products that are original, marketable, and appealing to our clients.-Organizing and designing seasonal look book. Including trend research, layout and execution.-Designing and rendering prints in Photoshop & Illustrator. Design and render bras, panties, sports bra’s, and seamless garments.-Creating mood boards & collages to represent new trends and silhouettes.-Creating an organized filing sytem for fabrics, trims and other components.-Analyzing, and matching lab dips under various light sources.-Corresponding with oversea factories on a daily basis.-Composing emails for new sample request developments.-Specing garments and creating cohesive tech packs in Lectra.-Updating numerous grids and charts with new information pertaining to clients and factory.-Working with Macy’s and Target’s corporate charts, and programs.

Customer service, Calculating Tip Percentage

Responsibilities:-Assist designer in creating new color stories for up coming seasons.-Design and draw panty collections.-Create fabric prints.-Create dye formulas for dye to match components.-Design heat seal stone motifs.-Answer phones and file paper work.-Assist with sales at Curve Show. Fine tune line sheets.-Create and log in orders for clients.

Responsibilities:-Technical petite fit model.-Hand sketching technical flats.-Garment specing.-Checking in TOP samples received from the factory.-Filing and organizing product orders.-Filing and organizing print inspiration.

Distributor of Programs, Show Guide Responsibilities: Assist vendors and buyers navigate show.

Fashion Week; Distributor of The Daily Magazine Responsibilities: Inform show attendees of latest fashions, and events featured in The Daily.