Madison Moore Email & Phone Number

New York, New York, United States

New York, United States

- Develop and manage social media programs for clients that encompass content, channel and audience strategies, aligned with client goals; on average managing or supporting 5-7 digital programs/projects - Work as part of an integrated digital and PR team, driving social media strategy that includes content development, community management, publishing best practices, insights and analytics and channel strategy - Partner closely with Highwire creative team to develop social-first design that align with client brand guidelines - Conduct social audits to identify areas of opportunity aligned with client & prospect business goals - Oversee social-first copy and creative content aligned with best practices, channel strategy and brand tone of voice; build social calendars aligned with content pillars, audience and channel strategy - Manage 2x direct reports and mentor Highwire digital team; contribute to Highwire culture and committee (e.g. Society team and marketing committee) - Client whisperer; build trust with clients from day-one by ensuring seamless delivery of content and effective team management - Use data and analytics + social listening tools and SMMS to refine social programs, identify areas of opportunity and report on key metrics that are aligned with client business goals - Partner closely with Digital Leads to drive business opportunities and maintain healthy client programs - Support new business efforts for the agency, including research and pitch development- Lead and support numerous digital efforts including influencer marketing, LinkedIn Lives, paid & performance PR campaigns, integrated digital reports and more

New York, New York, United States

- Developed and executed comprehensive social media strategies for clients, including content creation, channel selection, and audience targeting, ensuring alignment with client objectives and measurable business outcomes through data-driven insights and analysis- Led and coordinated account teams to deliver high-quality client work, overseeing quality control, time management, and team dynamics to ensure seamless execution- Successfully managed multiple projects and accounts, balancing priorities and guiding teams to meet deadlines and stay within budget- Created social-first copy and creative content tailored to individual platform best practices, with additional responsibilities in crafting and refining weekly social media calendars- Supervised and mentored 1-2 direct reports, fostering their professional growth and development.- Cultivated strong, trust-based relationships with clients, serving as a key day-to-day contact

New York, New York

- Executed social media strategies for clients, including content creation, channel selection, and audience targeting, ensuring alignment with client objectives and measurable business outcomes through data-driven insights and analysis- Social media copywriting for multiple brands, channels and voices, specifically across LinkedIn, Twitter, Instagram, TikTok, Facebook and YouTube- Management of social media calendars, from formatting templates and drafting, to navigating approval processes and scheduling- Social listening in the form of brand monitoring and community management across channels- Proactively flag opportunities for client engagement with social media trends and influencers- Development of weekly, monthly and quarterly performance and metrics reports- Influencer research, campaign development and concepting support- Team operational support, like call agendas, note taking, deliverable tracking and scheduling - Support marketing and new business efforts for the Agency, including supporting the Highwire PR social media channels

Greater New York City Area

- Contributed to Highwire's newly developed digital team as a content & digital strategist - Crafted social media copy for a diverse range of brands, channels, and brand voices, with a focus on LinkedIn, Twitter, Instagram, Facebook, and YouTube.- Managed social media calendars from start to finish, including template formatting, content drafting, approval navigation, and scheduling.- Conducted social listening by monitoring brand presence and managing community interactions across various platforms- Identified and flagged opportunities for client engagement with emerging social media trends and influencer partnerships- Developed comprehensive performance and metrics reports on a weekly, monthly, and quarterly basis.- Conducted influencer research and provided support in campaign development and creative concepting- Provided operational support to the team, including organizing call agendas, taking notes, tracking deliverables, and managing schedules- Assisted with marketing and new business initiatives for the agency, including managing and supporting Highwire PR's social media channels- Contributed to Highwire company culture in the New York office via mentoring, company committees and agency social media

Remote/Freelance

Bucks County Taste is a website devoted to exploring and sharing the food of Bucks County, PA. Content focuses on local farms, markets, restaurants, bars, and food events.Responsibilities: - Maintained consistent content for all social media platforms (Facebook, Twitter, Google+, LinkedIn)- Managed social media content daily (publishing, scheduling, etc.)- Engaged with the community through social monitoring/real-time - Updated the website's food calendar weekly by finding local and relevant events - Tailored social media strategies to drive traffic to the website - Collaborated on larger food-related pieces for the website- Wrote a weekly food calendar blog post debuting the week's events, as well as a weekend "Things You Gotta Do" blog post- Supported event management

Melville, New York

- Managed social media content across various platforms- Reported and published software development news for both online and print - Reported and wrote in-depth software development features - Identified fresh content for the website, daily- Published a "news digest" daily, displaying the most relevant news content - Collaborated with an editorial team that produces a print magazine monthly, SD Times*Created a new series for the web and print magazine, Women in Technology. This series highlighted a variety of women in the software development/technology industry and shed light on what women are doing in a seemingly male-dominated field.

Greater Philadelphia Area/Freelance

Responsibilities: -Report and find trending stories in Bucks County and surrounding Philadelphia communities Skills:-News reporting/writing, research, interviewing, social media http://www.phillyvoice.com/staff-contributors/madison-moore/

Doylestown, Pa

Responsibilities: -Write web profiles, assist the College's website and blog posts, focus on brand essence Skills: -Writing, content management, interviewing, photography, Excel

Miller Hall At Delaware Valley College

Responsibilities:-Served as a writing tutor -Manage Writing Center Facebook and Twitter page with posts and relevant writing articles-Created blog that the center continues to use (with WordPress)Skills: -Writing, tutoring, Facebook, leadership, database management, WordPressWebsite: https://delvalwritingcenter.wordpress.com/about/

Responsibilities: -Work with the DelVal marketing team in order to promote the College's image-Write press releases, profiles, assist the College's website and blog posts with focus on brand -Maintain profile spreadsheet in Excel Skills: -Writing press releases, profiles, developing marketing surveys, interviewing, branding/marketing, photoshop/iMovie

700 E. Butler Avenue, Doylestown Pa, 18901

Graduated cum laude with a degree in media and communication from Delaware Valley University. Participated in a 500 hours of work experience program, and attended school full-time.

Greater Philadelphia Area

Responsibilities:-Reported and wrote breaking news in real time and developed original feature stories.-Developed and assembled multimedia news packages. -Assisted in planning content, follow up stories and features based on analysis of reader traffic.Skills:-News reporting/writing, editing, content managing, social media, Sprout Social, interviewing

Bachelor Of Arts (B.A.), Media And Communication

Activities and Societies: Cornucopia Yearbook, Marketing and Communications Intern, Writing Tutor, The Changing Times Online (newspaper).

Education record

Activities and Societies: Features Editor of The Arrowhead (student newspaper)-Staff Writer for the student newspaper, The Arrowhead.