Margarita Evtimova Email & Phone Number

Bulgaria

Bulgaria

Bulgaria

Responsible for maintaining and improving data collection, reporting and customer insightsfor Paysafe's digital wallets: Skrill and NETELLER. Assisting other divisions in the Group.+ Web analytics monthly and ad-hoc reporting, user flows and funnels, channel and content attribution, Sankey diagrams, CHAID analysis, A/B testing ideas research. Google Data Studio dashboards for easy data sharing with marketing team members.+ Extensive tracking for new features (Angular SPA), Onetrust consent management solution implementation, data governance.+ Integrating GA data into DWH, BigQuery scripts scheduling for data exports, supporting Adjust data flows.

Sofia, Bulgaria

Main job responsibilities1. Build a healthy cycle of testing, analyzing, optimizing to improve the conversion2. Establish a web reporting infrastructure in Google Analytics3. Build a funnel that fits the company's different sites, products, markets and channelsResponsibilities1. Be able to effectively analyze the funnel, identify main drop off points and implement the right corrective measurements to improve them;2. Creative with deep understanding of UI and how does it fits usability and UX;3. Work with other marketing teams on cross department projects related to the conversion and web analytics domain

Sofia, Bulgaria

Web Analytics, SEO, Conversion Rate Optimization, Social MediaAs SEO Analyst I provide quantitative consulting and support to constantly improve how online metrics are used to drive marketing decisions, and develops and implements effective Search Engine Optimization (SEO) strategies, with the goal of generating increased targeted web traffic, and thereby increased lead generation.· Produce and distribute regular, standard reports, and perform in-depth analysis into key e-metrics; perform competitive analysis to determine benchmarks for SEO initiatives, and pull and analyze metrics to determine success of SEO initiatives.· Monitor and analyze effectiveness of new features, web site changes and marketing campaigns. · Develop, execute, and analyze testing routines for key website experiences in order to increase conversion rate. · Working with development teams to ensure proper web analytics implementation and improve site architecture for SEO that maximizes opportunities for indexing, ranking, click-through and conversion. · Put together a content plan about creating original content and promoting it, optimizing web pages including copy, metadata, titles, descriptions, alt tags, and streamlining code for SEO to improve site performance.· Researching, identifying and establishing partnerships with authoritative websites for link building; actively supporting and participating in company social media strategy, including awareness and buzz generation on social networks, discussion boards, blogs and other influence groups;· Stay abreast of latest trends & best practices in the SEO industry to inform and train members of the marketing team and ensure SEO is built into all development workflows.

Sofia, Bulgaria

• Developing and executing marketing plan, analyzing the competition • Participating in company strategy development• Company web site and promotion - content development and publishing, constant improvements and updates, monitoring analytics, SEO & promotion• Preparing promotional materials - brochure, catalog, poster, business cards, Xmas card• PR activities - communicating with magazines, newspapers, TV stations• Developing a deep knowledge in construction industry and procedures in order to be able to advise clients• Preparing and sending proposals, meeting potential clients, communicating with existing clients• Designing architectural plans using specialized software programs• Researching and negotiating with new partners, office management

• Implementing the strategic marketing plan of the company • Participating in the process of strategic business development at company level• Company web site – content development and loading, ongoing improvements and updates, SEO & promotion• Communication with audiences – development of newsletters for clients and candidates, company blog, media relationships• Organizing and executing events• Initiating and coordinating Marketing researches / Internet browsing, data mining; maintaining databases• Recommending improvements in marketing planning to enhance business profitability and development• Responsible for the development and implementation of entire marketing, advertising and PR strategies of the company

* Perform market, customer, product, competitor research * Organize the promotion of SiteKreator (http://sitekreator.com) - select marketing channels, plan the budgeting of marketing campaigns on a quarterly and yearly basis, organize such campaigns, analyze the results and the efficiency of all marketing activities * Contribute to the product planning and development - contribute to the product mix, ensure products are in line with customer requirements, test products * Work with management on promoting the Bulgarian version of SiteKreator (http://sitekreator.bg) - preparing the Bulgarian version of the web site, translating the site content, preparing marketing materials, editing a SiteKreator newspaper, planning and execution of events (WebTech 2006) * Supervise SiteKreator support team, attend to and resolve the most complex support issues * Building sample SiteKreator sites for prospects

* Manage all Affiliate Program management tools * Recruit new affiliates and then grow sales through affiliate's sites * Manage and write all communications to Affiliates, including several monthly newsletters and emails on an as-needed basis * Plan and organise events to encourage Affiliates to generate higher sales though their sales' promotions * Produce and analyse weekly, monthly, and quarterly sales reports measuring the performance of the program * Create, model, and execute incentive programs to help boost the Affiliate's overall sales performance * Help resolve issues and concerns as needed, including monitoring Affiliate Forums on a daily basis * Work with the company's technology group on database issues, new web sites content, further development, design and implementation of the system in the affiliate sites