Mairead Mcnulty Email & Phone Number

Omagh, Co Tyrone

• Marketing Budget - To design and manage an annual marketing budget and track expenditure against plan
• Marketing Plan – To design and implement an annual marketing plan that employs a range of marketing activities that enhances the brand using a range of marketing mediums including advertising, press releases, digital.
• Advertising Schedule - Co-ordinate advertising that maximises brand coverage in industry publications, online publications and email publications
• Copywriting - Collaborate with sales functions in terms of writing up case studies, editorials, new product launches, website and brochure copy
• New Product Launch - Successful development and implementation of marketing plans for new products
• Tradeshows – Successfully plan and co-ordinate all brand exhibitions and support dealers with necessary information and products in their localised exhibitions

Omagh, Co Tyrone

• Management of Sales Order Processing department with daily management of all dealer orders with responsibility for legal and corporate compliance, production slot allocation, operational scheduling and dispatch of unit.
• Primary co-ordinator between all internal functions in ensuring that the Dealer received their unit to the correct specification and timeframe. Act as main point of contact for the worldwide dealer network keeping them.
• Heavily involved in monthly Sales & Operations Planning, the integrated business management process used by the executive team to focus, align and synchronise across all functions of the organisation. Intricately.
• Management of stock builds to ensure availability of high running models to the correct specification yet within the min/max levels determined by Executive team
• Responsibility for all pricing of machines and options as well as discount management, profitability of sale and invoicing to the dealer
• Ensure strict compliance with all elements of Sarbanes Oxley (SOX) (100% success rate) and revenue recognition parameters as well as detailed reporting to Senior Management and Corporate on sales, stock, backlog.

Omagh, Co Tyrone

• Successful design and implementation of global marketing strategy with responsibility of annual marketing budget
• Successful launch of 5 new products to international marketplace over 3 year period accounting for a new product introduction turnover of several £million in this period
• Formulation of internal Staff Communication initiatives including quarterly staff newsletter, AV information boards, online information points, introductory interactive CD for all new employees
• Managed international exhibitions including Bauma Munich and Con Expo (Las Vegas). Management of numerous other local, national and international exhibitions and support of Dealers in localised exhibitions. Experience.
• Responsible for the all aspects of brand management, ensuring corporate objectives are met
• Responsible for implementing a range of marketing mediums, including advertising, website design, digital media, content management, advertising and PR, New Product Introduction, merchandising, newsletters (email and.

Limavady, Co Derry

• Reporting to the General Managers, responsibility for the overall marketing strategy with emphasis on designing and managing the CRM aspect of the companies in line with business objectives
• Management of all marketing mediums including press advertising, product launches, product positioning, radio advertising, 48 sheet campaigns, text campaigns, e-commerce, direct mail, website design, press releases.

Bangor, Co Down

• Full service direct marketing agency specialising in corporate and charity marketing and fundraising campaigns.
• Responsible for the design, scheduling and management of a variety of marketing campaigns for key UK and Irish clients including DRTV marketing, inbound and outbound telemarketing, fulfillment, payment processing.
• Effective management of campaigns through liaising with IT department, call centre, design services and fulfilment house. Campaigns included upgrade, reactivation, cold calling, cash to committed, problem payers.
• Strict adherence to KPIs including account profitability, targeted cross and up-selling

Sydney, Australia

Sydney based global marketing services company providing CRM solutions to multi-national accounts for incentive B2B, B2C and staff member incentive programmes. Daily management of automotive, hospitality and financial institutions accounts. Overall responsibility for the recommendation, development and implementation of ‘complete’ strategies to increase.

Armagh