Mairead Hanson Email & Phone Number

Charlotte, NC, US

• Utilize business analytics data to proactively influence decision-making across departments. Independently analyze data, communicate actionable insights, formulate operational strategies, and facilitate their execution.
• Strategic insights lead influencing data-driven decisions being made by leadership team on key business initiatives, ranging from deep dive analysis to high-level insights on our customers, products, and site experience.
• Provided essential support in developing and managing our company’s data engineering platform, the Enterprise Data Model. This platform serves as our “source of truth”, incorporating multiple data sources. My.
• Pioneered the integration of Business Intelligence capabilities into data science projects, including the ideation phase.

• Analyzed web analytics data to pinpoint areas of friction and uncover opportunities in our customers’ journey. These insights drove conversions and created an optimal experience for our customers.
• Illuminated hidden blind spots and uncovered valuable opportunities within our user flows, weaving a compelling narrative around product strategy. These insights spanned from upper-funnel (channel attribution) to.
• Presented findings weekly to leadership team regarding which actions users took on-site were high value or low value to help influence the strategic go-forward direction of our site experience. These findings helped.
• Conversion Rate Optimization subject matter expert. Built a strong understanding of the factors (macro & micro) influencing conversion rate to help inform business results and forecasts.Heap Champions, Class of 2022.

Championed the advancement of new product forecasting, establishing clear guidelines for specific categories. Simultaneously, I ensured robust business plans were meticulously executed, all while discerning category trends and synthesizing information into actionable insights.

Greater New York City Area

Key member in bringing on new Over-the-Counter and Feminine Care vendors. This strategic move was prompted by the CARES ACT, which rendered these products eligible for FSA/HSA account holders. As a result, these new categories drove incremental revenue for our business.