101 INDIA (https://www.101india.com)- Create Brand solutions and stories of culture, subculture and counter culture for clients across the India & Middle east.- Creating strategy to launch a similar platform in the Middle east. - Conceptualising Digital-led strategies and solutions to address client/brand requirements.- Creating large Scalable 360 degree branded Content ideas for brands.- Oversee the development, execution, and measurement of branded content strategies.- Lead revenue for 101india.INFLUENCER MARKETING & CELEBRITY BRAND ENDORSEMENT- Manage end-to-end influencer marketing campaigns and celebrity brand endorsement.- Assist in new business pitches by developing comprehensive influencer media plans and strategic content plans. Development and management of measurable influencer campaigns.- Content management and Paid amplification.BRANDED CONTENT & PRODUCTION- Lead Creation of short films, TVC, Testimonials for brands .

- Head of Sponsorship & Strategy for the second largest cricket league in US. - Ensure successful development of commercial and marketing Partnership across the league. - Manage Marketing, communication & PR for the league.- Management of sponsorship budget and fund allocation across commercial division.- Establish and maintain relationships with external partners and stakeholders at management level for smooth operations.- Ensuring compliance with rules related to league.

- Led Sponsorship sales, Branded content, Digital Content Sales ,Advertising Sales, Events and Marketing for the Middleast Market.-Conceptualizing 360-degree large and medium-scale branded content ideas for brands combining TV, Print, digital and on-ground events.-Lead content development and growth of social media across Instagram, Youtube, FB and Twitter-Creating new lines of business for the brand Filmfare.-Lead and Manage direct marketing tie-ups, online marketing, Event Marketing, and Internal creative services.

- Leading the Brand Licensing business for Youth Cluster (MTV, Vh1, Comedy Central, MTV Indies, VH1 Supersonic Music Festival and Colors).-Launched Flyp@MTV café and lounge, Chain of MTV themed café a Global First. Also created a new line of business in the branded experiential space across hospitality, F&B and corporate services. This included Café, bars & Night clubs, co-working space and Hotels & Resorts. It had the potential to increase revenues by 20-30x.- A rich Business development job that also involves Marketing, Product Launches across categories, Distribution, Media Management, Client servicing, advertising etc., while giving me exposure to over 20 key categories in Youth TG.- Drive licensee product development through effective B2B pitch and presentations for assigned franchises and categories, fully utilizing creative assets.- Implement franchise promotions, collaborate with Category, Retail and e-Commerce teams on various promotional activities to drive licensee product development in alignment with regional franchise strategy- Define core targets, lead markets, key categories and retailers through in-depth analysis of both consumers and partners.- Provide franchise guidance and support to Creative team in the development of effective creative materials and sales tools, such as pitch kits and sell sheets to achieve desired property sell-in.- Partner with Category, Retail and e-Commerce and Business Development teams in the collection of respective business needs in relevance to franchise direction- Identify and map white space, consisting of target licensees and retailers for assigned franchises through close partnership with Business Development.Achievements- Growing Revenue at 40% YOY.

-Conceptualizing & Implementing large scale Branded Content solutions & driving Advertising sales business for the South region. -Looming with completely tailor made and scalable solutions for encompassing one or all mediums (on-air, digital or offline), to be made an integral part of the client’s marketing plans. -Conceptualizing and presenting new advertising innovations & techniques to clients to accomplish product differentiation.-Interpret brief from client to understand the brand positioning, key Marketing Challenge, Brand/Initiative Objective and resources available (duration of activity, budgets available, other supports available etc)-Responsible for maintaining an aggressive margin on deals to ensure a healthy bottomline on projects-Conscientious for business development strategies in the South Market. - Grew revenue at 25% YOY in my tenure.