Malcolm Raymond Email & Phone Number

Leeds, England, United Kingdom

Creating content based on evidenced user needsChampioning user centred design principles and practicesWorking collaboratively multi-disciplinary teams and SMEsStakeholder management across public and private sectorsWorking in rapid sprint cycles in an Agile workplaceAdvocating the benefits of content design to people who aren’t familiar with the discipline

Furnval Gate, Sheffield

● Project management - working with external agency on website re-design including user testing, audience segmentation, persona development, user journey modeling and ensuring brand compliance of new site.● Content strategy - liaising with stakeholders to create publishing guidelines, SEO strategy and reports, editorial calendars and recruiting and managing content producers. Creating and responding to regular reports from Google Analytics/Webmaster tools and third party applications such as Crazy Egg, Moz and SEM Rush.● Social communities and ad management - Producing social strategy/social media playbook with KPIs and ROI, publishing calendars, segmenting audiences per platform, creating artwork, copy and landing pages for social ads and producing videos. ● Email marketing - working with sales team to produce segmented campaigns via Mail Chimp - writing copy, designing templates and developing strategy based on reports.

Old Street, London

● Content management - Managing team of content writers. Editing and maintaining editorial content and legal information for internal and external use by both specialist and non-specialist professional and public audiences.● Content strategy - Planning, driving and delivering production and review of advice channel. Tasked with increasing reach and engagement, focusing on SEO and usability.● Project management - Working with external government agency and nationwide stakeholders to deliver new digital advice service for homeless young people.

● Content production - Writing and optimising content for advice and information channel. Interviewing healthcare professionals, researchers and site users for online features. Planning and directing photo shoots. Mapping user experience and utilising site architecture within constrictions of CMS to increase site functionality. Using Webmaster tools and Google Analytics to create traffic reports, monitor site improvement and inform content strategy.● Social communities - Contributing to Facebook, Twitter and Blog posts.● Project management - Leading top level website rebrand with external web designers and developers.● Digital advocacy - Training staff on CMS and creating good web practise documents. Leading internal seminars on SEO for content contributors from all directorates.

● Content management - Writing news stories and advice guides. Writing, editing and promoting a weekly newsletter. Supporting design of new features, ensuring best end-user experience. Commissioning staff writers & freelancers to produce online features. Supporting and contributing content for audio and video casts. Optimising existing content to increase Google ranking and traffic. Using Hitbox, Hitwire, Adwords & Wordtracker to monitor traffic and identify areas for development.● Digital advocacy - Leading seminars for staff writers on writing effective online copy and SEO techniques.● Social communities - Utilising social media sites to promote specialist site portal.

London, United Kingdom

● Content production - Managing a small team to maintain day-to-day site content to high level. Commissioning journalists, editing and writing copy and alerts. Providing editorial support, writing press reviews & contributing to editor’s blog. Working with HTML & XML and using Photoshop on a daily basis.● Content development - Creating and managing image database for user community. Liaising with sales department to ensure best use of site by clients, visiting client’s offices to demonstrate site. Working with site developers and designers to create new features and improve usability.● Community development - Producing and promoting offline events to cement relations with the user community.

London, United Kingdom

● Content production - Researching, writing and posting summaries of news stories to tight deadlines. Locating texts and images from a variety of sources and negotiating reproduction rights.

Ma, Comparative Literature: Modernism & The Avant Garde

Ba, Modern European Philosophy & Cultural Studies