Malcolm T. Email & Phone Number

New Territories, Hong Kong

Hong Kong Sar

Responsible for building out regional advertising capabilities and media strategies, overseeing the design and implementation of the regional advertising strategy, providing local oversight for media agency partners/stakeholders, development of end-to-end advertising experience for brand building, maximise client/audience engagement, whilst working closely with global peers and senior management.

Hong Kong Sar

I have just completed a 6 month in-house regional media lead project for a major Hong Kong based retail group.This included managing the media agency relationships and media buying deliverables across multiple brands and markets.I also organised digital media training for over 100 marketing staff and implemented local and consolidated regional media data reporting and tracking.

Hong Kong

As head of media trading, I work closely with our CFO, APAC and global trading heads, to maximize media value and cost efficiencies for our clients and media related income for the group. I work across all IPG Mediabrands media agencies and specialised disciplines including UM, Initiative, MAGNA (trading), Cadreon (programmatic), Rapport (OOH), Orion(barter) and all media (traditional media, digital, OOH and programmatic trading).This involves working with a range of local, regional and global media owners as well as with client procurement departments and pitch consultants to ensure all quantitative and qualitative targets are always achieved.In 2017 we were awarded Media Agency Of The Year and I have worked on many of our most successful media pitch wins during my time here.

Shanghai City, China

My role here was to identify, generate and develop key partnerships and opportunities with senior executives, clients and the marketing industry at large to enhance hdtMEDIA’s profile and business development. This included relationship development with multiple international digital agencies, key blue-chip clients (P&G, Unilever, HSBC, Uniqlo, Nike, Adidas) and publishers, across all 9 hdtMEDIA China offices. I was also involved in M&A strategies with US industry counterparts and overseas investor relations liaison.

Beijing City, China

With P&L responsibility across all business groups, I was originally hired as Business Director to lead the agency’s newly won and highest billing client, Intel China. My remit grew and evolved to work across leading brands Tiffany, UPS, MasterCard, Cathay Pacific, and Chrysler in addition to being appointed UM Head of Digital for China; leading a team of 15 digital specialists as well as acting de facto General Manager for the entire China operation. During my time in this role I secured three EFFIE Marketing Effectiveness Awards for my clients Intel, UPS and MasterCard.

Shanghai City, China

Following a return to China I consulted for R3, advising on and conducting media agency reviews, evaluations and audits for advertisers in China, Hong Kong and Taiwan.This included analysis of client/agency working systems, processes and procedures including effectiveness of agency planning, strategy, negotiation and buying skills and results.

Primarily tasked with overseeing the Unilever media buying for Thailand and subsequently involved with developing and implementing media buying strategies for other Unilever markets held or targeted by Initiative during this time including Taiwan, China, Malaysia and Indonesia.

Shanghai City, China

A new to market online ad network company based in Hong Kong; originally Space Asia before being bought out and rebranded Engage in 2000 (part of what was then CMGI). I launched the China operation for Space/Engage Asia based in Shanghai which involved sourcing staff, offices, licenses, clients, and overall P&L responsibility. This also included a 2 month secondment to help establish the Engage South Korean operation.

Hong Kong

As media director for Leo Burnett (latterly Starcom) I led the key McDonald’s China business and AOR Director P&G HK, as well as regional A/P roles on the Motorola & Hennessy client accounts

Taiwan

In Beijing I was responsible for all media buying/programme syndication for Northern China including Unilever, Ford, Motorola, Kodak, and Nike. I then transferred to Taiwan to run Unilever AOR plus all other media buying including Ford, De Beers, and SKB with the task of raising quality, transparency and training of the local staff.

London, United Kingdom

Starting my media career with BBJ Media (now Vizeum) I progressed through the ranks from an entry level TV buyer, to Associate Buying Director responsible for major clients, Bass and VW Group.

Higher National Diploma, Business, Management, Marketing, And Related Support Services

Education record

Education record