Amar Malik Email & Phone Number

Chicago, IL

Chicago, Illinois, United States

Chicago, IL

Hoffman Estates, IL

• Develop engagement plans for member segments based on customer insights, competitive analysis, financial data, and creative tactics
• Lead project management team to develop industry leading customized loyalty platform programs based on unique member data
• Lead the creation and development of integrated marketing plans for Sears and Kmart businesses with relevant and personalized content and offers
• Leverage analytics and member data to measure the performance of different channels to maximize the return on marketing spend
• Responsible for driving revenue and customer retention through the development and execution of campaigns within the Shop Your Way Rewards program

Hoffman Estates, IL

• Full P&L responsibility of over $250MM across battery and OTC merchandise categories
• Conducted extensive margin and pricing calculations, market, and competitive analysis which led to over $5MM of incremental margin creation in the battery business in 2013
• Responsible for the new product development and product launch of the complete DieHard battery related product line with forecasted annual sales of over $50MM
• Developed Sears exclusive wash and wax product which resulted in a 20% YOY increase in the category during holiday 2013
• Developed and rolled out a line extension in the cargo carrier category which led to a 30% increase in sales during peak season and reversed share declines in 2013
• Utilized customer and market data including Nielsen, NPD, and Sears membership program to develop customer focused marketing and product strategy

Greater Chicago Area

Greater Chicago Area

• Planned and implemented marketing strategies for Craftsman brand
• Led several strategic initiatives including new product development, competitive benchmarking, and promotions planning leading to over $200MM in sales potential
• Conducted qualitative and quantitative marketing research studies including focus group studies to uncover the next wave of innovation for the brand resulting in over 30 new product concepts
• Analyzed revenue and market share data through Traqline and internal sales data, delivering key business recommendations to senior management including the Chairman of the Board of Sears Holdings
• Created a business plan for a line extension of Craftsman tools into several new channels
• Managed a national direct mail reconsideration campaign with $150K budget

Chicago, IL

• Developed and executed a product and marketing strategy which led the company to a 10x increase in revenue
• Successfully launched new product line of table tennis products which led to distribution through Costco, Amazon, Sears, as well as online and specialty retail shops doubling annual revenue
• Managed promotions, packaging, advertising, and digital initiatives across agency partners
• Implemented a marketing and media plan resulting in a 40% increase in traffic to the brand micro site
• Responsible for a 90% increase in revenue through sales, distribution, and market data analysis in order to identify growth opportunities
• Initiated new product development innovation, including packaging, market research, and product rollout which led to industry-standard benchmarking against the new products

Greater Chicago Area

• Designed specialized marketing campaigns targeted to CDW’s small business clients which led to becoming the team leader in driving sales to the e-commerce site
• Conducted competitive analysis and market segmentation when researching a potential customer base

Mba, Marketing, Management And Strategy, International Business

Bs, Marketing