Malik Thomas Email & Phone Number

United States

Orlando

New York City Metropolitan Area

Prospected, pitched, and negotiated deal points with Snoop Dogg, et. al and the Arizona Bowl for the Snoop Dogg Arizona Bowl. (deal signed/completed post departure).

Orlando, Florida Area

Orlando, Florida

Responsible for overseeing and developing sponsorship agreements for University of Central Florida (UCF) Athletics, and campus-wide partnership opportunities. Sponsorship agreements completed, but are not limited to: • Prospected, proposed and closed football stadium and playing surface naming rights sponsorship totaling 19.5M for ten years FY’23.• Current FY’23 sponsorships sold 2.2M new revenue YOY.• Prospected, proposed, and closed west club naming rights sponsorship totaling… Show more Responsible for overseeing and developing sponsorship agreements for University of Central Florida (UCF) Athletics, and campus-wide partnership opportunities. Sponsorship agreements completed, but are not limited to: • Prospected, proposed and closed football stadium and playing surface naming rights sponsorship totaling 19.5M for ten years FY’23.• Current FY’23 sponsorships sold 2.2M new revenue YOY.• Prospected, proposed, and closed west club naming rights sponsorship totaling 1.75M for five years for FY’ 23-27.• Prospected, proposed, and closed a $400K football field naming rights playing surface sponsorship for FY’ 22.• Prospected, proposed, and closed basketball court playing surface and football field playing surface naming rights in FY ’18 & ‘19 totaling in 1.25M annually and 6.25M in total five-year revenue(s).• Renegotiated and sold east club naming right of east club in football field to yield 500K increase YOY FY’17 to present.• Enhanced previous third-party rights holder’s sponsorship revenue from 1.3M (FY’ 17) to 5.5M (FY’19) in-house (UCFAA) revenue.• Currently manage a sponsorship account listing of $5M(sans renewals).• Develop and nurture relationships with revenue generating vertical stakeholders within the Athletics department to ensure all revenue generating assets work in concert with sponsorship clients and prospects, ticket holders, and donors. Show less

Charlotte, North Carolina Area

• Designed and implemented prospecting and selling strategies for fifteen (15) Regional Account Executives (AE’s) to sell, market, and distribute custom athletic accessories and apparel directly to youth leagues, middle and high schools, and professional athletic franchises.• Developed P&L sales strategy for sales team to implement, which yielded 72% increase in annual sales from Q1 2012 to Q2 2015.• Instituted an internet sponsorship and branding campaign with Pop Warner, USA Football,… Show more • Designed and implemented prospecting and selling strategies for fifteen (15) Regional Account Executives (AE’s) to sell, market, and distribute custom athletic accessories and apparel directly to youth leagues, middle and high schools, and professional athletic franchises.• Developed P&L sales strategy for sales team to implement, which yielded 72% increase in annual sales from Q1 2012 to Q2 2015.• Instituted an internet sponsorship and branding campaign with Pop Warner, USA Football, and the Snoop Football League to enhance brand awareness which led to the sale of Rivalry to foreign investors. Show less

Charlotte, Nc

• Conducted ticket sales analysis via Customer Relationship Management (CRM) leading to an annual increase of 47% of the prior season.• Utilized sponsorship partnership surveys and social media software such as Klout to determine in game sponsorship effectiveness and improve activation and sponsorship experiences.• Worked with Account Executives to grow sponsorship revenue 41% in 2011 and 64% in 2012 via retention, effective prospecting and selling more valuable sponsorship assets… Show more • Conducted ticket sales analysis via Customer Relationship Management (CRM) leading to an annual increase of 47% of the prior season.• Utilized sponsorship partnership surveys and social media software such as Klout to determine in game sponsorship effectiveness and improve activation and sponsorship experiences.• Worked with Account Executives to grow sponsorship revenue 41% in 2011 and 64% in 2012 via retention, effective prospecting and selling more valuable sponsorship assets. • Utilized Salesforce.com to management CRM effectiveness, turn bottlenecks into profitable measures, and create effective email marketing campaign strategies with a 13% buy rate. Show less

Charlotte, Nc

• The ability to maximize revenues and profits in a strategic, predictable and repeatable fashion• Top performing sales and marketing professional with the skills to train and develop other professionals• Address customer, stakeholder, and employee relations and partner with key executive officers to provide strategic guidance on corporate positioning and executive customer relationships

Charlotte, Nc

• Sold and managed the regional media rights (radio, print, and internet), sponsorship, and advertising capabilities for key account holders such as Allstate, State Farm, Jaguar, NA, Burger King, NFLPA, Virginia Key Beach, The Hendrick Automotive Group, Bang Olufsen, Carolinas Medical Center (CMC), Novant Health, and The Hubbard Automotive Group.• Paired key accounts with sponsorship opportunities with The Charlotte 49er Men’s Basketball team (Signature Sports), The Charlotte Knight’s… Show more • Sold and managed the regional media rights (radio, print, and internet), sponsorship, and advertising capabilities for key account holders such as Allstate, State Farm, Jaguar, NA, Burger King, NFLPA, Virginia Key Beach, The Hendrick Automotive Group, Bang Olufsen, Carolinas Medical Center (CMC), Novant Health, and The Hubbard Automotive Group.• Paired key accounts with sponsorship opportunities with The Charlotte 49er Men’s Basketball team (Signature Sports), The Charlotte Knight’s Baseball Club (ESPN Radio), and the Davidson University Men’s Basketball team (Signature Sports), The Charlotte Checkers Hockey Club (CBS Radio).• Managed client-vendor relationships and coordinate necessary activation deliverables on behalf of client. • Led a team tasked with managing the client-property approvals process on behalf of client. Show less

Charlotte, Nc

• Worked with Campus Director to ensure strategic partnerships were forged with companies such as Bank of America, TIAA Cref, and Wells Fargo.• Operated in budget to purchase regional media to promote the UoP Charlotte Campus through regional television, radio, and print modalities. • Successfully enrolled 42 Masters in Business Administration (MBA) students in Q2 of FY 2009 which resulted in $672,000 in guaranteed funds from the U.S. Government Title IV Funding Program.