Malik Thomas

Malik Thomas Email and Phone Number

Chief Executive Officer @ Bud Street Partners
United States
Malik Thomas's Location
United States, United States
Malik Thomas's Contact Details

Malik Thomas personal email

n/a
About Malik Thomas

I close marketing and strategic partnership deals. The extent and range of the deals I close, rely on a myriad of data and analytical information which provides client(s) assurance of ROI and KPI fulfillment.My approach to client success relies on a collaborative approach honed within a scope of fifteen years of driving business, discovering revenue opportunities in an ever changing sports media landscape, and operating with a nimble approach to integrating sales strategies.Core competencies include but are not limited to the negotiation and selling of:Venue (Stadium) Naming RightsFootball Field Playing Surface Naming RightsBasketball Court Playing Naming RightsIP RightsIn-venue Premium Space Naming RightsMedia RightsStrategic Partnerships

Malik Thomas's Current Company Details
Bud Street Partners

Bud Street Partners

View
Chief Executive Officer
United States
Website:
legends.net
Employees:
2238
Malik Thomas Work Experience Details
  • Bud Street Partners
    Chief Executive Officer
    Bud Street Partners
    United States
  • Legends
    Vice President, Global Partnerships - Florida Citrus Sports
    Legends Feb 2024 - Present
  • Greater Orlando Sports Commission
    Advisory Board Member
    Greater Orlando Sports Commission Dec 2023 - Present
    Orlando
  • Playfly Premier Partnerships
    Director, Corporate Partnerships
    Playfly Premier Partnerships Feb 2023 - Feb 2024
    New York City Metropolitan Area
    Prospected, pitched, and negotiated deal points with Snoop Dogg, et. al and the Arizona Bowl for the Snoop Dogg Arizona Bowl. (deal signed/completed post departure).
  • Playfly Sports Properties
    Director Of Business Development
    Playfly Sports Properties Nov 2022 - Feb 2023
  • Ucf Athletics Association Inc.
    Assistant Athletic Director, Corporate Partnerships
    Ucf Athletics Association Inc. Jul 2019 - Jan 2023
    Orlando, Florida Area
  • Ucf Athletics Association Inc.
    Senior Sales Manager, Corporate Partnerships
    Ucf Athletics Association Inc. Jun 2016 - Jun 2019
    Orlando, Florida
    Responsible for overseeing and developing sponsorship agreements for University of Central Florida (UCF) Athletics, and campus-wide partnership opportunities. Sponsorship agreements completed, but are not limited to: • Prospected, proposed and closed football stadium and playing surface naming rights sponsorship totaling 19.5M for ten years FY’23.• Current FY’23 sponsorships sold 2.2M new revenue YOY.• Prospected, proposed, and closed west club naming rights sponsorship totaling… Show more Responsible for overseeing and developing sponsorship agreements for University of Central Florida (UCF) Athletics, and campus-wide partnership opportunities. Sponsorship agreements completed, but are not limited to: • Prospected, proposed and closed football stadium and playing surface naming rights sponsorship totaling 19.5M for ten years FY’23.• Current FY’23 sponsorships sold 2.2M new revenue YOY.• Prospected, proposed, and closed west club naming rights sponsorship totaling 1.75M for five years for FY’ 23-27.• Prospected, proposed, and closed a $400K football field naming rights playing surface sponsorship for FY’ 22.• Prospected, proposed, and closed basketball court playing surface and football field playing surface naming rights in FY ’18 & ‘19 totaling in 1.25M annually and 6.25M in total five-year revenue(s).• Renegotiated and sold east club naming right of east club in football field to yield 500K increase YOY FY’17 to present.• Enhanced previous third-party rights holder’s sponsorship revenue from 1.3M (FY’ 17) to 5.5M (FY’19) in-house (UCFAA) revenue.• Currently manage a sponsorship account listing of $5M(sans renewals).• Develop and nurture relationships with revenue generating vertical stakeholders within the Athletics department to ensure all revenue generating assets work in concert with sponsorship clients and prospects, ticket holders, and donors. Show less
  • Rivalry Athletic Wear Company
    Vice President Of Marketing & Sales
    Rivalry Athletic Wear Company Dec 2012 - Jul 2015
    Charlotte, North Carolina Area
    • Designed and implemented prospecting and selling strategies for fifteen (15) Regional Account Executives (AE’s) to sell, market, and distribute custom athletic accessories and apparel directly to youth leagues, middle and high schools, and professional athletic franchises.• Developed P&L sales strategy for sales team to implement, which yielded 72% increase in annual sales from Q1 2012 to Q2 2015.• Instituted an internet sponsorship and branding campaign with Pop Warner, USA Football,… Show more • Designed and implemented prospecting and selling strategies for fifteen (15) Regional Account Executives (AE’s) to sell, market, and distribute custom athletic accessories and apparel directly to youth leagues, middle and high schools, and professional athletic franchises.• Developed P&L sales strategy for sales team to implement, which yielded 72% increase in annual sales from Q1 2012 to Q2 2015.• Instituted an internet sponsorship and branding campaign with Pop Warner, USA Football, and the Snoop Football League to enhance brand awareness which led to the sale of Rivalry to foreign investors. Show less
  • Charlotte Speed Professional Indoor Football
    Vice President Of Business & Team Operations
    Charlotte Speed Professional Indoor Football Mar 2012 - Dec 2012
    Charlotte, Nc
    • Conducted ticket sales analysis via Customer Relationship Management (CRM) leading to an annual increase of 47% of the prior season.• Utilized sponsorship partnership surveys and social media software such as Klout to determine in game sponsorship effectiveness and improve activation and sponsorship experiences.• Worked with Account Executives to grow sponsorship revenue 41% in 2011 and 64% in 2012 via retention, effective prospecting and selling more valuable sponsorship assets… Show more • Conducted ticket sales analysis via Customer Relationship Management (CRM) leading to an annual increase of 47% of the prior season.• Utilized sponsorship partnership surveys and social media software such as Klout to determine in game sponsorship effectiveness and improve activation and sponsorship experiences.• Worked with Account Executives to grow sponsorship revenue 41% in 2011 and 64% in 2012 via retention, effective prospecting and selling more valuable sponsorship assets. • Utilized Salesforce.com to management CRM effectiveness, turn bottlenecks into profitable measures, and create effective email marketing campaign strategies with a 13% buy rate. Show less
  • Overstockads
    Senior Account Executive
    Overstockads Oct 2009 - Apr 2011
    Charlotte, Nc
    • The ability to maximize revenues and profits in a strategic, predictable and repeatable fashion• Top performing sales and marketing professional with the skills to train and develop other professionals• Address customer, stakeholder, and employee relations and partner with key executive officers to provide strategic guidance on corporate positioning and executive customer relationships
  • Smmc Studios, Llc
    Key Account Executive/Social Media Director
    Smmc Studios, Llc May 2009 - Oct 2010
    Charlotte, Nc
    • Sold and managed the regional media rights (radio, print, and internet), sponsorship, and advertising capabilities for key account holders such as Allstate, State Farm, Jaguar, NA, Burger King, NFLPA, Virginia Key Beach, The Hendrick Automotive Group, Bang Olufsen, Carolinas Medical Center (CMC), Novant Health, and The Hubbard Automotive Group.• Paired key accounts with sponsorship opportunities with The Charlotte 49er Men’s Basketball team (Signature Sports), The Charlotte Knight’s… Show more • Sold and managed the regional media rights (radio, print, and internet), sponsorship, and advertising capabilities for key account holders such as Allstate, State Farm, Jaguar, NA, Burger King, NFLPA, Virginia Key Beach, The Hendrick Automotive Group, Bang Olufsen, Carolinas Medical Center (CMC), Novant Health, and The Hubbard Automotive Group.• Paired key accounts with sponsorship opportunities with The Charlotte 49er Men’s Basketball team (Signature Sports), The Charlotte Knight’s Baseball Club (ESPN Radio), and the Davidson University Men’s Basketball team (Signature Sports), The Charlotte Checkers Hockey Club (CBS Radio).• Managed client-vendor relationships and coordinate necessary activation deliverables on behalf of client. • Led a team tasked with managing the client-property approvals process on behalf of client. Show less
  • M
    Marketing Manager
    M Aug 2006 - May 2009
    Charlotte, Nc
    • Worked with Campus Director to ensure strategic partnerships were forged with companies such as Bank of America, TIAA Cref, and Wells Fargo.• Operated in budget to purchase regional media to promote the UoP Charlotte Campus through regional television, radio, and print modalities. • Successfully enrolled 42 Masters in Business Administration (MBA) students in Q2 of FY 2009 which resulted in $672,000 in guaranteed funds from the U.S. Government Title IV Funding Program.

Malik Thomas Skills

Media Relations Strategy Strategic Planning Sports Social Networking Crm Sports Marketing Leadership Social Media Management Media Planning Blogging Market Planning Talent Acquisition Social Media Marketing Talent Scouting Contract Management Football Marketing Strategy Sports Management Strategic Partnerships Player Development Sponsorship Sales Sales Management Brand Development Ticket Sales Email Marketing Online Advertising Digital Marketing Networking Marketing Communications Business Development Account Management New Business Development Brand Management Brand Awareness Business Strategy Cold Calling Lead Generation Market Research Negotiation Employee Relations Entertainment Online Marketing Roster Management Game Plan Implementation Integrated Marketing Relationship Marketing Professional Sports Advertising Sales

Malik Thomas Education Details

Frequently Asked Questions about Malik Thomas

What company does Malik Thomas work for?

Malik Thomas works for Bud Street Partners

What is Malik Thomas's role at the current company?

Malik Thomas's current role is Chief Executive Officer.

What is Malik Thomas's email address?

Malik Thomas's email address is ma****@****ucf.edu

What schools did Malik Thomas attend?

Malik Thomas attended University Of North Carolina At Charlotte.

What are some of Malik Thomas's interests?

Malik Thomas has interest in Networking, Children, Blogging, Professional And Collgiate Sports, Debate, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment.

What skills is Malik Thomas known for?

Malik Thomas has skills like Media Relations, Strategy, Strategic Planning, Sports, Social Networking, Crm, Sports Marketing, Leadership, Social Media, Management, Media Planning, Blogging.

Who are Malik Thomas's colleagues?

Malik Thomas's colleagues are Brunda Lankipalli, Jose Carlos, Rubin Wright, David Flannery, Brandon Mcinnis, Candy Clark, Legendary Mc.

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