Mallory Walker Email & Phone Number

Tuscaloosa, Al, Us

- Collaborate and support the marketing, product, sales, and support teams.- Build engaging assets and enablement material that both educate target audiences and establish position in the marketplace.- Create and Execute go-to-market strategies and ensuring teams are equipped to market, sell and grow product adoption.- Design content and campaigns to grow awareness and drive new qualified leads, leveraging owned and paid digital distribution channels for product marketing messaging and assets. - Optimize paid digital marketing efforts through continuous A/B testing and create an innovative test and learn plan to validate new paid digital channels, strategies, copy and creative.- Track, analyze and report on performance against revenue targets and other identified KPIs and continuously test and optimize campaigns based on performance data.

Remote

Work with cross-functional teams to deliver new features and needed updates for Frontend Sites and the CRM. This includes:- Working with C Suite and Product Leadership to define product vision for multiple verticals including Frontend Sites and the CRM. - Working with current clients and internal/external stakeholders to define high level specs for upcoming feature functionality. - Working with designers to create prototypes and mock-ups for new feature functionality.- Communicating specifications and requirements for new functionality to developers. - Planning feature deliverables for upcoming sprints. (Ticketing, prioritizing, planning). - Continuously involving stakeholders and clients on the progress of feature development in an attempt to solicit feedback.- Outlining GTM information for large features.- Preparing Knowledge Base documentation for clients and internal associates to reference pre and post feature release.This position also includes work with cloud communication platforms and compliance.

- Work directly with our Salt Lake City division's CTO, CEO, developers and numerous stakeholders to identify inefficiencies and improvements for our automated products.- Create and plan product features for implementation within our automated product suite.- Define and analyze metrics to measure product performance.- Plan and execute innovative strategies to accomplish objectives and boost long-term profitability.

Tuscaloosa, Alabama, United States

- Work directly with our Salt Lake City division's CTO, CEO and developers to identify inefficiencies and improvements for our automated products.- Manage the Lead Connect team and monitor efficiencies, identify inefficiencies and continuously improve execution.- Minimize time losses by automating production issues and implementing timely solutions.

- Work directly with Managers and SMEs to ensure quality of work, alignment with company goals, and to set necessary policies and procedures.- Coordinate and manage interdepartmental projects and initiatives. - Identify opportunities for growth or increased efficiency at a departmental level.- Participate in interviews and screening for new team members. - Represent Digital Marketing in company-wide sprints and events. - Maintain a strong understanding of Randall-Reilly, its audiences, the industries it functions in, platforms/tools we use.- Research and identify new platforms or capabilities and make recommendations for adoption.- Assist in acquisition alignment as needed.- Coach Managers and SMEs based on strengths and weaknesses. - Research, establish and execute platform innovation.

Tuscaloosa, Alabama Area

Client Services Team-Serve as the Team Lead for a cross-functional team made up of 16 associates that manage $10 million annually. -Act as a subject matter expert to sales, on-platform, performance marketing and clients with the goal of growing revenue, client retention, and creation of efficiencies.-Assist with growth measures by providing client-facing proposals and analyzing internal growth margins.-Oversee execution of performance campaigns, including strategy, setup, optimization, and goal analysis. This includes training team members for proficiency in Google AdWords, Facebook and other paid platforms.Subject Matter Expert: Social-Cross-departmental consultant on anything and everything paid social across four industries. -Strategize on how to leverage new and old paid social strategies to improve campaign performance.-Test paid social trends or betas to either determine a vantage point or discontinue.-Attend social media conferences.Subject Matter Expert: Quality Assurance-Create cross-departmental quality assurance procedures for our client services division. -Test and analyze current procedures for improvements.

Tuscaloosa, Alabama Area

Lead a marketing team focused on executing digital campaigns. This position includes, but isn't limited to:-Training-Overseeing all performance campaigns that my team manages.-Creating and sustaining an environment that spurs innovation, while executing at the highest rate.-Challenging strategy and outcomes.

-Lead a marketing team focused on social media exploration and insights.-Test multiple social platforms such as Facebook, Twitter & Instagram.-Strategize, implement, analyze & execute digital marketing campaigns for clients in the trucking and construction industry.

Tuscaloosa, Alabama Area

-Strategize, implement, analyze & execute digital marketing campaigns for clients in the trucking and construction industry.

Tuscaloosa, Alabama Area

-Manage internal marketing efforts by use of email marketing, social media marketing and Google AdWords.

Tuscaloosa

-Lead a marketing team focused on social media exploration and insights.-Test multiple social platforms such as Facebook, Twitter & Instagram.-Strategize, implement, analyze & execute digital marketing campaigns for clients in the trucking and construction industry.

Tuscaloosa, Alabama Area

-Strategize, implement, analyze & execute digital marketing campaigns for clients in the trucking and construction industry.

Tuscaloosa, Alabama Area

-HTML, writing, and editing.(weeknights and weekends)

Tuscaloosa, Alabama Area

Tuscaloosa, Alabama Area

• Research, compile, interview and write stories for rolltide.com.• Attend press conferences and generate press releases.• Collaborate with co-workers to compile deliverables for media guides.• Maintain professional business acumen and relationships across departments and staff.• Respond critically to up-to-date information in a timely manner.• Design printed materials and online content (InDesign).

Master Of Arts (M.A.), Communication Studies

Activities and Societies: Phi Eta Sigma, Lambda Pi Eta, Residential Housing Association Council Member, Blount Undergraduate Initiative.

Bachelor Of Arts (B.A.), Telecommunication And Film

Activities and Societies: Phi Eta Sigma, Residential Housing Association Council Member, Blount Undergraduate Initiative, Blount.