Mallory Walker

Mallory Walker Email and Phone Number

SaaS Product Marketing Manager @ Sierra Interactive
louisville, kentucky, united states
Mallory Walker's Location
Tuscaloosa, Alabama, United States, United States
Mallory Walker's Contact Details

Mallory Walker personal email

n/a
About Mallory Walker

Mallory Walker is a SaaS Product Marketing Manager at Sierra Interactive. She possess expertise in social media, digital marketing, google adwords, ppc, multi media marketing campaigns and 28 more skills.

Mallory Walker's Current Company Details
Sierra Interactive

Sierra Interactive

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SaaS Product Marketing Manager
louisville, kentucky, united states
Website:
sierrainteractive.com
Employees:
19
Mallory Walker Work Experience Details
  • Sierra Interactive
    Product Marketing Manager
    Sierra Interactive Mar 2024 - Present
    - Collaborate and support the marketing, product, sales, and support teams.- Build engaging assets and enablement material that both educate target audiences and establish position in the marketplace.- Create and Execute go-to-market strategies and ensuring teams are equipped to market, sell and grow product adoption.- Design content and campaigns to grow awareness and drive new qualified leads, leveraging owned and paid digital distribution channels for product marketing messaging and assets. - Optimize paid digital marketing efforts through continuous A/B testing and create an innovative test and learn plan to validate new paid digital channels, strategies, copy and creative.- Track, analyze and report on performance against revenue targets and other identified KPIs and continuously test and optimize campaigns based on performance data.
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  • Sierra Interactive
    Saas Product Manager
    Sierra Interactive Sep 2021 - Sep 2024
    Remote
    Work with cross-functional teams to deliver new features and needed updates for Frontend Sites and the CRM. This includes:- Working with C Suite and Product Leadership to define product vision for multiple verticals including Frontend Sites and the CRM. - Working with current clients and internal/external stakeholders to define high level specs for upcoming feature functionality. - Working with designers to create prototypes and mock-ups for new feature functionality.- Communicating specifications and requirements for new functionality to developers. - Planning feature deliverables for upcoming sprints. (Ticketing, prioritizing, planning). - Continuously involving stakeholders and clients on the progress of feature development in an attempt to solicit feedback.- Outlining GTM information for large features.- Preparing Knowledge Base documentation for clients and internal associates to reference pre and post feature release.This position also includes work with cloud communication platforms and compliance.
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  • Randall-Reilly
    Product Manager
    Randall-Reilly Sep 2020 - Sep 2021
    - Work directly with our Salt Lake City division's CTO, CEO, developers and numerous stakeholders to identify inefficiencies and improvements for our automated products.- Create and plan product features for implementation within our automated product suite.- Define and analyze metrics to measure product performance.- Plan and execute innovative strategies to accomplish objectives and boost long-term profitability.
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  • Randall-Reilly
    Director Of Digital Marketing, Lead Connect
    Randall-Reilly Jun 2020 - Sep 2021
    Tuscaloosa, Alabama, United States
    - Work directly with our Salt Lake City division's CTO, CEO and developers to identify inefficiencies and improvements for our automated products.- Manage the Lead Connect team and monitor efficiencies, identify inefficiencies and continuously improve execution.- Minimize time losses by automating production issues and implementing timely solutions.
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  • Randall-Reilly
    Director Of Digital Marketing, Platform Innovation
    Randall-Reilly Jul 2019 - Jun 2020
    - Work directly with Managers and SMEs to ensure quality of work, alignment with company goals, and to set necessary policies and procedures.- Coordinate and manage interdepartmental projects and initiatives. - Identify opportunities for growth or increased efficiency at a departmental level.- Participate in interviews and screening for new team members. - Represent Digital Marketing in company-wide sprints and events. - Maintain a strong understanding of Randall-Reilly, its audiences, the industries it functions in, platforms/tools we use.- Research and identify new platforms or capabilities and make recommendations for adoption.- Assist in acquisition alignment as needed.- Coach Managers and SMEs based on strengths and weaknesses. - Research, establish and execute platform innovation.
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  • Randall-Reilly
    Senior Manager, Client Services
    Randall-Reilly Jan 2018 - Jun 2019
    Tuscaloosa, Alabama Area
    Client Services Team-Serve as the Team Lead for a cross-functional team made up of 16 associates that manage $10 million annually. -Act as a subject matter expert to sales, on-platform, performance marketing and clients with the goal of growing revenue, client retention, and creation of efficiencies.-Assist with growth measures by providing client-facing proposals and analyzing internal growth margins.-Oversee execution of performance campaigns, including strategy, setup, optimization, and goal analysis. This includes training team members for proficiency in Google AdWords, Facebook and other paid platforms.Subject Matter Expert: Social-Cross-departmental consultant on anything and everything paid social across four industries. -Strategize on how to leverage new and old paid social strategies to improve campaign performance.-Test paid social trends or betas to either determine a vantage point or discontinue.-Attend social media conferences.Subject Matter Expert: Quality Assurance-Create cross-departmental quality assurance procedures for our client services division. -Test and analyze current procedures for improvements.
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  • Randall-Reilly
    Senior Account Strategist
    Randall-Reilly Apr 2017 - Jan 2018
    Tuscaloosa, Alabama Area
    Lead a marketing team focused on executing digital campaigns. This position includes, but isn't limited to:-Training-Overseeing all performance campaigns that my team manages.-Creating and sustaining an environment that spurs innovation, while executing at the highest rate.-Challenging strategy and outcomes.
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  • Randall-Reilly
    Performance Product Analyst
    Randall-Reilly Nov 2016 - Apr 2017
    -Lead a marketing team focused on social media exploration and insights.-Test multiple social platforms such as Facebook, Twitter & Instagram.-Strategize, implement, analyze & execute digital marketing campaigns for clients in the trucking and construction industry.
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  • Randall-Reilly
    Performance Marketing Coordinator
    Randall-Reilly Apr 2016 - Nov 2016
    Tuscaloosa, Alabama Area
    -Strategize, implement, analyze & execute digital marketing campaigns for clients in the trucking and construction industry.
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  • Randall-Reilly
    Digital Marketing Manager
    Randall-Reilly Nov 2015 - Apr 2016
    Tuscaloosa, Alabama Area
    -Manage internal marketing efforts by use of email marketing, social media marketing and Google AdWords.
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  • Randall-Reilly
    Performance Product Analyst
    Randall-Reilly Oct 2015 - Nov 2015
    Tuscaloosa
    -Lead a marketing team focused on social media exploration and insights.-Test multiple social platforms such as Facebook, Twitter & Instagram.-Strategize, implement, analyze & execute digital marketing campaigns for clients in the trucking and construction industry.
    View
  • Randall-Reilly
    Performance Marketing Coordinator
    Randall-Reilly Jan 2015 - Oct 2015
    Tuscaloosa, Alabama Area
    -Strategize, implement, analyze & execute digital marketing campaigns for clients in the trucking and construction industry.
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  • University Of Alabama Athletics Communications
    Athletic Event Worker- Stat Crew- Web Management
    University Of Alabama Athletics Communications Nov 2014 - Feb 2015
    Tuscaloosa, Alabama Area
    -HTML, writing, and editing.(weeknights and weekends)
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  • The Cypress Inn
    Server
    The Cypress Inn May 2014 - Jan 2015
    Tuscaloosa, Alabama Area
  • University Of Alabama Athletics Communications
    Athletic Communications Assistant
    University Of Alabama Athletics Communications Jan 2012 - Dec 2013
    Tuscaloosa, Alabama Area
    • Research, compile, interview and write stories for rolltide.com.• Attend press conferences and generate press releases.• Collaborate with co-workers to compile deliverables for media guides.• Maintain professional business acumen and relationships across departments and staff.• Respond critically to up-to-date information in a timely manner.• Design printed materials and online content (InDesign).

Mallory Walker Skills

Social Media Digital Marketing Google Adwords Ppc Multi Media Marketing Campaigns Google Analytics Press Releases Editing Public Speaking Training Excellent Verbal And Communications Skills Html Public Relations Media Relations Copy Editing Strategic Communications Detail Oriented Microsoft Office Campaign Management Multi Channel Campaign Management Adobe Indesign Adobe Creative Suite Journalism Development And Production Of Publications Blogging Event Planning Crisis Communications Newsletters Research Analytical Writing Event Management Event Production Telecommunications

Mallory Walker Education Details

Frequently Asked Questions about Mallory Walker

What company does Mallory Walker work for?

Mallory Walker works for Sierra Interactive

What is Mallory Walker's role at the current company?

Mallory Walker's current role is SaaS Product Marketing Manager.

What is Mallory Walker's email address?

Mallory Walker's email address is ma****@****lly.com

What is Mallory Walker's direct phone number?

Mallory Walker's direct phone number is +120522*****

What schools did Mallory Walker attend?

Mallory Walker attended University Of Alabama, University Of Alabama.

What are some of Mallory Walker's interests?

Mallory Walker has interest in Disaster And Humanitarian Relief.

What skills is Mallory Walker known for?

Mallory Walker has skills like Social Media, Digital Marketing, Google Adwords, Ppc, Multi Media Marketing Campaigns, Google Analytics, Press Releases, Editing, Public Speaking, Training, Excellent Verbal And Communications Skills, Html.

Who are Mallory Walker's colleagues?

Mallory Walker's colleagues are Cetta Spalding, Alex Richman, Casey Steele, Ryan Anderson, Casey Nonemaker, Stephen Stanley, Kimberly Muse-Holliday.

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