Mallory Blondin Email & Phone Number

Dubuque, Iowa, United States

I oversee the creation and execution of the digital marketing strategy for the credit union. This includes planning, executing and measuring the effectiveness of all digital marketing campaigns, as well as developing and maintaining the company's social media presence. I partner with cross functional teams to help execute channel strategy, lead generation, product integration and other strategies.

Dubuque, Iowa Area

I oversee the planning and execution of original content that supports the credit union's educational efforts and aid in the promotion of the credit union's products and services. I work to identify content development opportunities that align with consumer and market trends, promotions, and strategic initiatives. I develop and oversee the execution of written, graphic, photographic, audio, video, and other digital content. I develop and maintain the content calendar as well as manage the credit union's social media channels. I use digital marketing analytics to shape and refine future content and messaging strategy. I oversee the copywriting, design, and delivery of targeted emails. I collaborate with Dupaco's digital team to establish and uphold a branded user experience and content delivery on the credit union's digital channels. I manage and coach direct reports, freelance photographers, and vendors.

Dubuque, Iowa

Responsible for planning and executing original content to support external educational and promotional initiatives in various channels including the credit union's website and social media channels. Planned and executed social media plan, including reputation management. Planned, coordinated, and executed the following types of original content to support the credit union's educational and marketing initiatives: written, digital and print design, and audio and video content. Responsible for the brand and message strategy of targeted marketing emails, and managed the email deployment schedule. Responsible for photographic content including shooting and editing photos and working with freelancers.

Designed higher education textbook covers and various advertising pieces. Troubleshooted printer files and worked closely with production coordinators. Served as a member of the Social Committee to help plan employee events. Business/School Partnership Mentor for 5 years.

Cedar Rapids, Iowa

Served as a member on the project team responsible for the website redesign, redevelopment, and implementation of a Content Management System. Developed and updated website content and assisted in the organization of the sitemap. Assisted with the site-migration and launch. Trained and assisted professors on the use of the CMS to customize each academic departments' content. Assisted in the development of the online edition of the Mount Mercy Magazine. Assisted in the migration of print to digital using WordPress content management system. Designed and updated the University's Faculty and Staff & Student Newsletters.Assisted in social media relations to keep students informed and engaged.

Cedar Rapids, Iowa

Designed and developed the digital version of the University's student newspaper. Designed and created interactive widgets and icons to improve user experience. Implemented Google Analytics to help track site traffic and improve the site accordingly. Maintained the site on a weekly basis.

Cedar Rapids, Iowa

Ba, Multimedia/Design And Marketing

Education record