Led the development and execution of product strategies to drive innovation and meet client needs in a competitive digital advertising landscape. Managed the product roadmap and collaborated with cross-functional teams to deliver impactful solutions, ensuring that the platform evolves to stay relevant and effective in achieving performance goals for advertisers.-Defined the product strategy, actively contributing to the overall vision while ensuring alignment with the company’s business objectives-Collaborated closely with the CEO and CTO to define and prioritize the product roadmap-Created detailed Product Requirements Documents (PRDs) for all new feature requests and delivered them to Engineering for implementation-Communicated regular project updates to all stakeholders-Researched relevant products from partners and competitors to guide development and ensure market competitiveness for all new projects-Conducted quality assurance (QA) checks as projects progress through different development phases with Engineering-Evaluated feature requests from internal and external stakeholders to confirm alignment with the product’s strategic direction-Provided initial wireframes and mockups for new platform features, before UI designer finalized for submission-Managed workload for UI designer, providing feedback / direction on all projects and ensuring that all work was done with overall business goals in mind.

Ran the day-to-day display advertising operations, managing all programmatic campaigns for direct clients and agency partners. Monthly media spend averaged between $250k and $350k.-Consistently achieved ROAS of 5x to 15x for partners with verifiable ecommerce attribution-Monthly revenue driven averaged 10% to 15% net new customers-Met or surpassed industry benchmarks for display ad performance, while also running campaigns at or above margin goals-Managed a team of 3-5 media buyers, responsible for trafficking and optimizing 150+ ad campaigns-Led all campaign strategy including audience ideation, inventory selection, geotargeting, creative design and landing page optimization-Maintained reporting for clients and internal stakeholders-Approved advertising agreements to ensure viability, accuracy and compliance with internal policies-Led all ad tech exploration (DSPs, DMPs, SSPs, etc)-Worked with engineering team for all projects related to internal dashboard, tracking pixels and data management platform-Crafted and implemented processes, systems and standard methodologies for operations team-Collaborated with sales team to develop pitch decks and proposal strategies

Oversaw the development, maintenance, and marketing of 200+ stores and auction sites for majorcollegiate athletic departments. Partners included Notre Dame, Ohio State, Texas, Alabama, USC andMichigan.-Led all project development for two separate e-commerce platforms (store and auction). Identified fixes and upgrades, managed project queue, allocated programming resources, communicated to internal and external stakeholders, scheduled code releases. Also coordinated hardware upgrades with Systems team. -Managed marketing and promotion for all partner sites, including monthly promotional calendar and yearly auction plans.-Worked with business development team to explore new vendor relationships, pitch new business and renewals for collegiate partners.-Oversaw all aspects of the company’s relationships with fulfillment vendors and collegiate athletic partners.-Collaborated with Finance and executive team for revenue forecasting.-Made product recommendations based on industry trends, hot market opportunities and internal analytics.-Re-platformed two e-commerce systems after 20+ years, moving more than 50 sites over to the new system. Vastly improved functionality while saving six figures in production costs.-Helped our partners raise millions of dollars for The Red Cross, Susan G. Komen for the Cure, Wounded Warrior Project, Coaches vs. Cancer and numerous other local and national charities.-Restructured department to deepen relationships with, and provide better service to, our partners. Reduced risk of production errors by staff and improved customer service.-Developed numerous front-end and back-end tools and features that increased conversions, improved analytics, reduced mistakes and increased efficiency.

Primary contact between CBS Interactive and its collegiate athletic partners, as it relates to editorial / promotional content on their official athletic sites.-Responsible for production and development of the official athletic sites, assessing the unique needs and goals of each athletic department to create dynamic content; coordinate internal resources to enhance support to athletic departments; create custom content sections for extended coverage of special events / news; train internal and external personnel to use publishing tool and basic HTML to post content to sites.-Coordinate marketing and production teams to execute local and national marketing campaigns; assess feasibility of desired placement / execution of campaigns, and coordinate with clients to maximize revenue.