Sam A. Email & Phone Number

Developed and launched paid media strategies in Bing and Google for cannabis industry allowing clientswithin the cannabis space to get ads live in both platforms.Directed and mentored a team of 6 paid search managers who managed $1MM in monthly ad spend forclients across 200+ locations around the countrySpearheaded the push for ecommerce tracking across Dutchie menu win 2020 with the Dutchie team with clients I managed being the initial test subjects for ecommerce revenue trackingDeveloped custom reporting across four different attribution models for media clientsHelped grow company net business by 400% in 2 yearsDirected and managed 8 senior SEO team members across 50+ accounts and 250+ locations to scale local and national organic saturationLead a team of 5 industry writers for content creation for SEO clientsManaged 3 full stack and 2 front end developers to support on 80+ industry website builds across Shopify, Magento and WordpressDeveloped a company proprietary performance anomaly detection protocol/tool allowing for trackingdips in spend, performance and return across 200+ locationsInstituted tracking attribution protocols for paid media teams to ensure proper 3rd part data pass back

Los Angeles Metropolitan Area

Lead a team whose primary focus is client success, meeting & exceeding core business KPIs, & driving growth for the company. Team’s book of business represents over $12M in company revenue.Oversee paid & earned media strategies inclusive of Search, Social, Programmatic, Content, Email, Affiliate, and Creative to drive customer acquisition based on profitability goals.Identify new channels & growth opportunities aligning with client’s objectives, with experience activating over $40M in paid media per year, assessing channel incrementality & scaling successful programs towards aggressive growth goals.Experience in developing customer-centric campaigns in multiple verticals, including ecommerce,hospitality & travel, subscription bases services & real estate.Founding member of agency Conversion Rate Optimization team responsible for $400k+ in companyrevenue in 2020 & over $1M in 2020.Piloted multiple new sale opportunities for the company, leading to more than $2M in incrementalannualized revenue for the companyKey player in securing new business for agency. Played essential role in closing the two largest clients inagency history (including a Fortune 150 company with a budget of $20M annually) Advised clients on strategic and tactical components of new product launches and advertisingopportunities in the digital space.Maintained digital business intelligence reports for all clients by creating sustainable reportingframework.

Developed Organic marketing strategies and deployed campaigns for UnitedHealthcare's MedicareAdvantage, Medicare Supplement and Prescription Drug Plan accounts. Deployed A/B and multi-variatetesting for customer experience resulting in record sales.Responsible for campaign management, visual reporting, and cultivating client relationships for 10accounts. Grew agency’s largest partners from $12M in SEO spend to over $30M across a three-yearperiod.Coached, mentored, and oversaw three direct reports. Led training sessions company wide to educate the office on organic search marketing.Launched a top-level business intelligence tool for marketing to improve data analytics and reportingvisualization. Saved company 20 working hours per week by combining multiple data sources into aproprietary database that was utilized within Tableau for weekly client reporting.

- Manage firm’s top clients, which yield more than a half a million dollars in annual revenue- Developed PR strategy for startup resulting in a five fold increase in traffic to 100,000 visitors monthly - Conceptualize successful online strategies, achieving ~+150% YoY website traffic- Direct website development timelines and communicate with third party vendors- Define international SEO strategy for multinational clients - Responsible for client public relations portfolio with major national publications- Manage the creation of mobile and app store SEO design to increase client visibility