Vova Malostev Email & Phone Number

London, Gb

London, England, United Kingdom

As part of a cross-company team of product and creative designers I am working with B2B and B2C marketing teams to help meet acquisition and engagement targets and producing impactful designs that are both creative and solve customer and internal problems. Leading the creative direction for marketing initiatives and ensuring consistency across all channels. Ensuring a seamless customer experience from discovering the brand to using the product. Developing compelling campaign concepts that align with the company's brand and marketing objectives. On a daily basis I am evolving and guarding the MyTutor visual identity. Maintaining the entire process of how the Brand & Creative Design Team collaborates with the stakeholders. Evolving the Brand Design System and building a library of templates and components for landing pages (Webflow) and emails (Hubspot). Working closely with the Performance Marketing Team — experimenting, testing, iterating. Taking part in weekly design critique sessions.

Services:Brand designDigital designWeb designMotion designArt directionBrand identity design Packaging design Photography direction

London, England, United Kingdom

As a member of a close-knit team of designers and copywriters I was the go-to person for new briefs, assessing the scope, bringing together the right people and managing the design process from ideation to delivery. Led the way in shaping the guidelines and maintaining the brand integrity across different touchpoints: landing pages, social media, presentations and emails. Explored data and helped stakeholders plan the data they wanted to see. Looked for creative ways to help improve CRM performance targets (A/B testing). Presented the work regularly to wider audiences. Directly managed and mentored a more junior designer.

London, England, United Kingdom

London, United Kingdom

Being a part of the Design Team, evolved the look and feel of the brand which consisted in designing new logo, updating corporate fonts and coming up with a new visual language, brand guidelines and design system for the company. Rolled out the brand successfully. Designed responsive student-facing and B2B websites. Created a set of character illustrations.Worked closely with product and marketing teams to support the release of new product features and various marketing campaigns, including branding, promotional material and landing pages, print marketing collateral, infographics and data-visualisations.

Chisinau, Moldova

Was in charge of creative direction for various full advertising campaigns, brand identity, print and digital projects. Saw designs projects through from idea generation to launch. Conducted the identity refresh for the national airline and a brand uplift for a local electrical retailer. Managed the work of junior designers.

London, United Kingdom

Delivered creative and professional online and offline marketing design. Designed newsletters using ConstantContact and Campaign Monitor. Was in charge of photography for website and product shots. Used CSS and HTML skills to make basic design updates for online stores. Produced keynote presentations and designed exhibition themes.

Chisinau, Moldova

Shifted from the position of Account Manager to the position of Graphic Designer later becoming a Senior Graphic Designer. Constantly developed my design skills learning new instruments and software. Defended my own ideas and stood firm on a minority or unpopular views when it was appropriate. Was taking part in brainstorming and coming up with creative concepts and design ideas.

Chisinau, Moldova

Served as a primary point-of-contact for Client constantly finding new ways to develop client’s business, grow accounts and lead day-to-day management. Prepared media plans for radio and printed press.