Assistant Manager, Data Analyst
Current• Campaign Management: Oversee the development and management of digital advertising campaigns across platforms such as Google Ads, Facebook, and LinkedIn, including keyword research to ensure campaign relevance and effectiveness.• Budgeting and Planning: Allocate advertising budgets to maximize ROI and meet performance goals.• Conversion Tracking, Retargeting, and Remarketing: Establish and oversee conversion tracking to assess campaign effectiveness, develop retargeting/remarketing strategies to re-engage users interacting with the company's digital assets, and design A/B tests to optimize campaign performance.• Competitor Analysis and Audience Segmentation: Conduct competitive research to discern industry trends and identify advertising differentiation opportunities, while using customer data to create targeted audience segments for personalized ad campaigns.• Customer Journey Mapping: Understand the customer journey to create advertising campaigns that guide users through the sales funnel.• Platform Implementation: Implemented Analytics on social media platforms to track user interactions and generate reports detailing costs and revenue, providing a clear assessment of the financial impact and return on investment from social media campaigns and marketing efforts.• Data Preprocessing: Involves data gathering from different sources such as web, CSV, txt, JSON, Google Analytics and so on, cleaning (including handling missing values and correcting errors), transformation (such as normalization and scaling), feature engineering, and data validation for accuracy and consistency using Python, Advanced Excel, or Power Bi• Visualization: Create impactful visualizations using Microsoft Power BI, Google Data Studio, Matplotlib, and Seaborn• Databases: Retrieve, and manage large datasets, perform complex queries to extract insights, and conduct data analysis to support business intelligence and data-driven decision-making.
