Manas Panda Email & Phone Number

Mumbai, Maharashtra, India

At MoneyGram, I lead marketing and brand engagement strategies across APAC, MESA, and Africa, driving campaigns in 75+ countries to achieve global impact with local relevance. Acting as a strategic partner to regional marketing and business leaders, I design and execute data-informed marketing plans, optimize budget management, and ensure maximum ROI through tailored regional adaptations.Leveraging advanced mar-tech tools like Adobe Creative Cloud, Canva, and Teamwork, I streamline workflows, enhance campaign execution, and deliver customized marketing collaterals that support merchandising and strategic insights. My expertise in data analysis and CRM implementation enables data-driven decision-making, ensuring impactful campaigns aligned with business goals.Key contributions include:Brand Communication & Campaign Management: Transforming customer insights into tailored messaging strategies, managing brand positioning, and delivering consistent, compliant communication plans.Product Lifecycle & Digital Journeys: Overseeing product launch strategies, lifecycle management, and digital experiences for user acquisition, nurturing, and retention.Mar-tech Integration & Partnerships: Implementing a robust mar-tech stack (Adobe Experience Cloud, Salesforce Marketing Cloud, SAP), onboarding FinTech partners, and collaborating with banks and retailers for seamless sales promotions.My initiatives contributed over 50% of FY 23-24 aggregate sales, creating a D2C product experience integrated across Banking, Retail, E-Wallet, and Doorstep Delivery Partners. Additionally, I developed a community strategy tied to loyalty and product experience, enhancing customer engagement and driving business growth.

Mumbai, Maharashtra, India

As the Global Account Leader for MENA and South Asia at Paragon Customer Communications UK, I drove impactful, data-driven marketing campaigns tailored to regional needs while ensuring seamless procurement, logistics, and supply chain management for point-of-sale materials (POSM). Leveraging mar-tech tools and AI-driven analytics, I enhanced brand visibility, optimized merchandising strategies, and increased consumer engagement.By identifying key consumer segments and corridors through data analytics and machine learning, I implemented targeted promotional offers that boosted sales and engagement. I also ensured compliance with global quality standards, utilizing real-time tracking and automated systems to streamline operations and maintain excellence.My leadership and strategic planning delivered innovative, efficient marketing initiatives that aligned with organizational objectives, significantly contributing to Paragon’s success in these regions.

Mumbai Area, India

In my role, I led the global sourcing and procurement function for all marketing communication collateral, catering to the needs of our esteemed global clients in the South Asia Region. Leveraging my expertise, I established a robust vendor base and forged strong relationships within the depth of the supply chain network. This enabled seamless sourcing and procurement of all marketing channels, ensuring timely delivery and cost efficiency.My capabilities extend to end-to-end project management, from budgeting to implementation, ensuring that projects are executed with precision and excellence. I possess a profound understanding of logistic and taxation challenges inherent in the South Asian geography, allowing me to navigate complexities and ensure smooth project implementation.Moreover, my depth of knowledge extends to global sourcing and international procurement compliance norms, as well as quality certifications. This enables me to uphold the highest standards of quality and compliance throughout the procurement process, contributing to the overall success and reputation of the organizatin.

Mumbai Area, India

I was responsible for spearheading the development of comprehensive marketing communication strategies tailored to meet the needs of our esteemed global clients. I've had the privilege of collaborating with renowned brands such as Samsung, Blackberry, MoneyGram and numerous others.My expertise lies in retail communication, where I excel from conceptualization to strategy development and final execution. I've successfully managed the sourcing and procurement of all retail marketing collaterals in India, leveraging a strong vendor base and an extensive supply chain network.With a knack for end-to-end project management, I oversee budgeting and implementation across various retail channels, ensuring seamless execution and optimal results. Additionally, I specialize in mapping the shopper journey and translating shopper insights into impactful marketing campaigns, driving engagement and conversions effectively.

New Delhi Area, India

I was In charge of spearheading marketing campaigns and sales promotions tailored specifically for the North India region. This involves close coordination with agencies for creative and media aspects, from concept to execution. I actively engage in pre-campaign market research and post-campaign analysis, presenting findings to relevant stakeholders for informed decision-making.Vendor management is another key responsibility, ensuring seamless collaboration and delivery of high-quality services. Additionally, I liaise with both the sales and product teams to create impactful sales promotion campaigns within allocated budgets.Budgeting is a crucial aspect of my role, requiring meticulous planning for the calendar year based on festivals and events unique to the region. Moreover, I oversee the organization of dealer meets and other trade promotional events, fostering strong relationships and driving brand engagement within the target market.

Executive Mba, Martech & Ai Driven Marketing

Management Development Programme, Marketing/Marketing Management, General

Master Of Business Administration (Mba), Public Relations, Advertising, And Applied Communication, A+

Bachelor Of Arts - Ba, Communication And Media Studies, A

Activities and Societies: General Srcretary Collage Union 1997-98