Mandar Sonavane Email & Phone Number

Pune, Maharashtra, India

1. Executed targeted drip campaigns on LinkedIn and email through Lemlist to generate leads from cold outreach. 2. Forged strategic partnerships with companies and influencers to produce thought leadership content including podcasts, webinars, and blogs; initiated the podcast series "A11Y Insights." 3. Developed compelling lead magnets, such as eBooks, for effective lead generation. 4. Launched the "A11Y Pulse" monthly newsletter, that has a subscriber base of over 2,500 readers. 5. Collaborated with writers to produce and write SEO-optimized blog content, enhancing online visibility and engagement.

Mumbai, Maharashtra, India

1. Used ad platforms like LinkedIn Ads, Google ads, and Facebook ads to generate B2B leads, drive B2C sales, increase website traffic, and create brand awareness.2. Leveraged AI to run creative email campaigns using MailChimp, Brevo, and Sendy to generate B2B leads and drive B2C sales.3. Measured various marketing metrics and analyzed campaign data to optimize content. Ran manual A/B experiments which helped in reducing cost per download by 11%4. The B2B campaigns resulted in more than 1000 Marketing Qualified leads (MQL)and an 18% MQL to Sales Qualified Lead (SQL) ratio. The B2C campaigns helped increase B2C revenue by 20% compared to the previous year.5. Created and led a team of Freelance Content Writers to scale the content creation process for blogs, research reports, and eBooks.6. Implemented Google Analytics, Google Tag Manager, Facebook Pixel, LinkedIn Insights, and Microsoft Clarity on the website and web portal to track various marketing metrics and get qualitative and quantitative data.7. Revamped the company website with an agency using WordPress. The website won the CSS Design Award for its UI/UX design and innovation.8. I also have experience with implementing Zoho CRM for lead management and nurturing, marketing automation, and project management.9. Worked on a social media campaign called 100 Ways of Being a Great People Manager which led to a 10.27% increase in followers, 54.79% increase in impressions, 11.96% increase in engagement rate, and 42.02% increase in reach.10. Created brand collaterals for multiple online and offline events like Awards, Conclaves, Meet-Ups, and Webinars.

Mumbai, Maharashtra, India

Mumbai

Key Activities - Customer Communications1. Managed the content for the Mobile App, Customer Portal, Social Media, Email, WhatsApp and SMS Marketing Communications.2. Conducted Social Media Marketing on various platforms including Instagram, Facebook, LinkedIn, Twitter and Microsoft Kaizala to create awareness about different services.3. Made creative briefs, created monthly content calendars and ensured timely delivery of promotional content.4. Achieved 53,91,882 impressions and 1,61,064 engagement numbers through organic social media marketing with an engagement rate of 3% from July 2021 - March 2022.5. Ensured negative share of voice on social media is less than 5% through error free and non-controversial posts.6. Created Email and SMS marketing campaigns for various initiatives. Successful campaigns include increasing Digital Payment Index to 86% and Green Power registrations of 3500+ consumers.7. Introduced link-tracking to measure success of marketing campaigns through various marketing metrics.8. Used gamification to collect contact details of 5000+ consumers.Key Activities - Digitalization1. Mobile App and Customer Portal RevampConducted surveys to identify the consumer demographics, their pain points and listen to consumer's views of the functionality of the older product version. Co-ordinated with the IT team during the UI/UX design stage and testing stage for multiple modules.Ensured proper integration with backend systems in the development and quality servers. 2. Sentiment Analysis Dashboard DevelopmentInvolved in requirement gathering, design, testing and launch of a sentiment analysis dashboard for enabling internal stakeholders to make data driven decisions in a faster and more efficient manner.3. Enhancement of Digital Touch PointsDrove IT developments as per business requirements, created BRD's and conducted User Acceptance Testing to add new features on the Mobile App, Customer Portal, and other digital channels.

Developed a blogging website to provide guidance and professional advice to music aspirants. Enhanced GUI and UX by customizing WordPress capabilities. Developed rich content through extensive market research and instrument analysis.Deployed Search Engine Optimization strategies to improve rankings in search engine results.

Conducted market research of industry and government reports to study and analyse various applicable cybersecurity threats and the possible cybersecurity tools, solutions, and services.Delivered a detailed business plan report highlighting the key cybersecurity threats, the available solutions, and their trends.

Maharashtra, India

Introduced social media marketing in the company to generate leads and increase sales.Developed social media content for company products and services. Assisted in market research for developing new products and services.

Conducted competition research to analyse the best social media marketing practices, identify the leaders in EdTech industry and establish the new benchmarks for PiRuby.Created email marketing campaigns to communicate new product offerings to various MBA colleges.Designed and implemented social media marketing campaigns to promote the product.Conducted market research to identify business partners for PiRuby.

Seville, Andalusia, Spain

Conducted market research for pushing innovative font-generations in foreign markets.Developed email marketing campaigns for communicating new promotional offers.Assisted in the promotional activities for launch of Webfonts 1.7.Created strategies for social media campaigns.Translated promotional Spanish content to English for effective global customer communication.

Pgdm

Ranked 1st amongst 90+ students in PGDM - Marketing

Bachelor Of Business Administration - Bba, International Business