Mandy Chen Email & Phone Number

中国 北京市

Li-Ning (China) Sporting Goods CO,.LTD 2020.12---NowNational Strategic Account ManagerDepartment:Sales Report to:National Strategic Account DirecterCompany introduction:Li-Ning as a famous China domestic sports brand, with strong leadership and brand power in the market.The national strategic account management team is the key function of distributor business division,The team serves as a strategic consultant for Li-Ning group and also as a consultant for strategic account.Through methods such as data analysis and market environment measurement, help SA make strategic business plans for 3 - 5 years. Responsible for the group’s revenue .OTB , ST, retail KPI in the market.SA management team also formulating the high value account business policy.Daily Work：-3-5 year strategic planning including the front desk, the middle desk, the back desk, merchandise, retail, market share, etc-Yearly target setting (rebates, customer level settings, growth engine drivers).-KPI follow-up and review (weekly, monthly, annual).-Action plan formulation (from customer o-chart building to assortment plan, etc.).-Emerging market building, channel development plans and support.-Customer quantity and weed out.- Cross-markets allocation

中国 北京市

GORE INDUSTRIAL PRODUCTS TRADE (SHANG HAI)CO.,LTD2017.11-2020.11Greater China HHT sales managerDepartment:SalesReport to:AP Sales LeaderResponsibilities &Achievements:Technology and trademark licensee company. Well-known OD materials supplier.Responsible for business planning and development including international customers and domestic customersAchieve the full year target by category and end user.Co-ordinate internal and external recourse.Customers including Arc'teryx, Salomon, adidas, Nike, UA, Lowa, Northland and Toread.etc.Licensee New partner1. Potential client pool set up and update2. New business opportunity verifies3. New partner licensee process 4. Product launch follow upExisting partner maintenance.1, Help customer to set up 3 to 5 years’ business development plan, form brand direction, product range construction and R&D plan.2, Market operation management and retail operations management;3, Base on account training program to implantation Gore product knowledge (technology and service). Link 2 system together.5, Develop new brand into the account list and help new join brand as a long-term partner. （Licensee China Li-Ning on board 2019.） 6, As the consultant of industry to support industry information for community and account.Marketing campaign and consumer needs analysis1, Based on the annual direction and new technology of Gore, conduct in-depth communication with consumers with market activities2, Deep dive the needs of consumers, to rebuild the rhythm of product R & D and launch.

Beijing, China

adidas sports（ China）CO. LTDSenior Account ManagerResponsibilities &Achievements:1. Key account management: Fully response of regional KA business 1） Together with KA account leader team to set up 3-5years business strategy, investment and target.2） Sell-in: Sell in planning based on company’s financial target, product structure analysis to improve the buying accuracy3） Inventory management: RFC, inventory and takeback control4） Sell-Through: Daily ST analysis, comprehensive promotion and incentive planning decision making; Joint working on BLR daily work；Improving staff ST skills training session, and lead optimized staff efficient project.5） Retail expansion: Market segment for POS strategical expansion/LLD approaching and negotiation for big stores