Maneesha R. Email & Phone Number

As an Integrated Marketing Manager (CTM) at Funko, I oversee the development and execution of close-to-market product launches, ensuring a seamless and cohesive customer experience across all marketing channels.Strategic Campaign Planning: Crafting and implementing multi-channel marketing strategies that align with overall brand objectives and product release timelines.Cross-Functional Collaboration: Working closely with product development, sales, and creative teams to synchronize messaging and ensure consistency across retail, digital, and social media platforms.Data-Driven Decision Making: Leveraging insights and analytics to optimize campaigns, track performance, and ensure the highest impact on brand visibility and customer engagement.Driving Go-to-Market Excellence: Coordinating marketing efforts from concept to launch, ensuring on-time delivery and successful execution across all channels.

As a Retail Marketing Manager at Funko, I spearheaded innovative marketing strategies to drive brand visibility and sales growth in the highly competitive collectibles market. My role involved orchestrating integrated marketing campaigns across various channels to enhance customer engagement and elevate the Funko brand experience.Key Responsibilities:Developed and executed comprehensive retail marketing plans for product launches, promotions, and seasonal campaigns, ensuring alignment with Funko’s brand vision and goals.Collaborated with cross-functional teams, including product development, sales, and creative, to create cohesive and impactful marketing initiatives.Managed go-to-market strategies for new product releases, including high-profile launches and exclusive editions, optimizing visibility and driving demand.Analyzed market trends and consumer insights to inform strategic decisions and tailor marketing efforts to target audiences effectively.Oversaw the production of marketing materials, including point-of-sale displays, digital assets, and promotional content, ensuring brand consistency and quality.Coordinated with retail partners to execute in-store promotions and events, enhancing the consumer shopping experience and boosting sales performance.Monitored campaign performance and metrics, providing actionable insights and recommendations to optimize future marketing efforts.

Seattle, Washington, United States

Greater Seattle Area

Assisted with event marketing, donations, and key partnerships for larger fundraising campaigns.

Bothell, Wa

Served as a sales associate and assistant decorator who managed the store for most of the time. Kept up the storefront and ensured cleanliness and product inventory for the store. Coordinated key events and designed marketing materials for in-store and online.

Greater Seattle Area

I started as a server and got promoted to server lead. I led a team of 3 during service and communicate directly with the operations manager as well as the chef team to ensure a properly executed food service for events ranging from 20 to 1200 guests. Responsibilities included managing set up and break down for event spaces, continuous customer service to maintain a positive client relationship, and to have a knowledge of food restrictions and health laws. I was also a BOH (back of house lead) working alongside the operations management team and the chef to ensure time efficiency for tight time scheduled events. I was responsible for managing the back of the events including employee scheduling, supply organization, and being a point of contact for whatever employees needed for the event at hand.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: Women in business

Associate'S Degree, Business Administration And Management, General

Activities and Societies: Honor