Matthew Ankenmann Email & Phone Number

Helping to empower casino operators with data-driven strategies that optimize gaming operations and maximize revenue.

Waterloo, Ontario, Canada

• Delivered data-driven slot optimization strategies to clients, enabling measurable improvements in game mix, floor layout, and overall casino performance.
• Engaged directly with clients through regular meetings to identify operational challenges and provide actionable recommendations using Tangam’s analytics tools.
• Facilitated training programs for clients to enhance their understanding and utilization of Tangam’s software, empowering teams to independently drive profitability… Show more
• Facilitated training programs for clients to enhance their understanding and utilization of Tangam’s software, empowering teams to independently drive profitability improvements.
• Collaborated cross-functionally with internal teams—including product development, sales, and account management—to ensure software solutions were tailored to client-specific needs, driving adoption and long-term.

Waterloo, Ontario, Canada

Started work as a Business Analyst for Tangam Systems, working primarily on the new Slots Optimization and Data Analysis (SODA) product.Currently focused on creating a tailored slots operation strategy for our partners that ensures that they benefit the most from our actionable software recommendations.

Guelph, Ontario, Canada

• Create, manage, and execute search marketing campaigns using Google Ads, Microsoft Ads Facebook Ads
• Duties include traffic monetization, campaign idea generation, ad text copywriting, using internalanalytic tools to conduct A/B testing, and conduct campaign performance trend analysis
• Responsible for more than USD$500K in targeted ad spend per year

Guelph, ON

• Conducted data reporting and analysis for the VP of the Office of Institutional Analysis andResearch as part of the Data Strategy Team
• Utilized Tableau and Microsoft Excel in projects relating to planning university processesand analysis of policy/decision making for stakeholders
• Planned and created dashboards visualizing university KPI data in accessible formats forexecutive stakeholders using Tableau

Guelph, Ontario

• Conducted data collection and analysis for the Office of Institutional Analysis and Research
• Aided with the preparation of project-related reports
• Developed data sources for the office’s future use in cataloging U of G’s performance in several college and university ranking lists
• Verified the accuracy and validity of data entered in databases, correcting any errors

Guelph, Ontario

• Adknown Inc., Guelph, ON
• Managed a portfolio of pay per click advertising campaigns by optimizing bids, budgets, and advertisement content to reach designated objectives
• Traffic acquisition, monetization, and research analytics using large datasets
• Performed market and keyword research to identify industry trends
• Forecasted online traffic using internal and third-party analytic systems with the goal of increasing return on investment and general campaign performance