Matthew Ankenmann Email & Phone Number

Waterloo, On, Ca

Helping to empower casino operators with data-driven strategies that optimize gaming operations and maximize revenue.

Waterloo, Ontario, Canada

• Delivered data-driven slot optimization strategies to clients, enabling measurable improvements in game mix, floor layout, and overall casino performance.• Engaged directly with clients through regular meetings to identify operational challenges and provide actionable recommendations using Tangam’s analytics tools.• Facilitated training programs for clients to enhance their understanding and utilization of Tangam’s software, empowering teams to independently drive profitability… Show more • Delivered data-driven slot optimization strategies to clients, enabling measurable improvements in game mix, floor layout, and overall casino performance.• Engaged directly with clients through regular meetings to identify operational challenges and provide actionable recommendations using Tangam’s analytics tools.• Facilitated training programs for clients to enhance their understanding and utilization of Tangam’s software, empowering teams to independently drive profitability improvements.• Collaborated cross-functionally with internal teams—including product development, sales, and account management—to ensure software solutions were tailored to client-specific needs, driving adoption and long-term success. Show less

Waterloo, Ontario, Canada

Started work as a Business Analyst for Tangam Systems, working primarily on the new Slots Optimization and Data Analysis (SODA) product.Currently focused on creating a tailored slots operation strategy for our partners that ensures that they benefit the most from our actionable software recommendations.

Guelph, Ontario, Canada

• Create, manage, and execute search marketing campaigns using Google Ads, Microsoft Ads Facebook Ads• Duties include traffic monetization, campaign idea generation, ad text copywriting, using internalanalytic tools to conduct A/B testing, and conduct campaign performance trend analysis• Responsible for more than USD$500K in targeted ad spend per year

Guelph, On

• Conducted data reporting and analysis for the VP of the Office of Institutional Analysis andResearch as part of the Data Strategy Team• Utilized Tableau and Microsoft Excel in projects relating to planning university processesand analysis of policy/decision making for stakeholders• Planned and created dashboards visualizing university KPI data in accessible formats forexecutive stakeholders using Tableau

Guelph, Ontario

• Conducted data collection and analysis for the Office of Institutional Analysis and Research• Aided with the preparation of project-related reports• Developed data sources for the office’s future use in cataloging U of G’s performance in several college and university ranking lists• Verified the accuracy and validity of data entered in databases, correcting any errors

Guelph, Ontario

Adknown Inc., Guelph, ON• Managed a portfolio of pay per click advertising campaigns by optimizing bids, budgets, and advertisement content to reach designated objectives• Traffic acquisition, monetization, and research analytics using large datasets• Performed market and keyword research to identify industry trends• Forecasted online traffic using internal and third-party analytic systems with the goal of increasing return on investment and general campaign performance