- Worked on reward marketplace mobile application. Conducted stakeholder interview to know about the industry and their team's vision. - Did basic research to understand the current market in this space. Worked on user flow and wireframes to iterate on ideas and concepts for exchange points, redemption, adding external wallets to the app.. Based on that built mockup and prototypes.- Lead team of 3 designers on web application on initial phase and designed MVP version of website.

- Lead team of 3 designers and worked on web responsive design for insurance provider platform. - Did basic research and competitor analysis to understand about the insurance industry. Conducted interviews to get clarity on targeted users needs. - Designed mockup and prototype on various journey such as buy insurance, compare plans, claim process, help assistant.

- Provided mentorship to over 45+ students, guiding them on the fundamentals of UX and UI Design as well as the design thinking process.Assisted them in developing case studies for their projects and in establishing portfolios to showcase their work effectively. - Offered support in preparing for interviews to help kick start their careers.

- Reviewed and evaluated portfolios presented by students online examining various aspects such as assessing the quality of their overall presentation of case study, application of design thinking principles, creativity, depth of research, problem-solving abilities, conceptualization of ideas or features, and visual design quality. - Provide constructive feedback to individuals on strengths, weaknesses, areas for improvement, and potential career development opportunities based on portfolio assessment.

- Reviewed and evaluated portfolios submitted by students by assessing the quality of presentation of case study, creativity, depth of research, problem-solving abilities, conceptualization of ideas or features, and visual design quality. - Scored based on pre-defined scoring criteria to maintain standardization.- Provide constructive feedback to individuals on strengths, weaknesses, areas for improvement.

- Worked closely with marketing/sales team and product owners to understand requirements on improvising broadband and add-ons purchase flow for mobile app and web responsive.- My emphasis was on improving usability and functionality at every stage of the process. - Implemented solutions which enhance the booking of broadband with addons for the customers. Increased booking journey funnel conversion score.- Handed off design with high-fidelity mockups and prototypes and ensuring it follow loop design system compliances.

Conducted Stakeholder Interview, presented user flow, Wireframes to communicate conceptual ideas effectively. Developed high-fidelity mockups and prototypes for various medium of devices.Worked as Lead Designer for client projects across multiple industries• Petcare - Pasture Pet• MSME & E-commerce - Zypp, Aman, Pescafresh• Education - Together foundation, Children’s PlatformAlso Supported other client projects with design team across multiple industries.• Healthcare - Meradoc• E-commerce - Thangamayil• Insurance - Tawuniya- Formulated design pitch tailored for potential clients.

- Collaborated with stakeholders and product managers to gather requirements, engaging in secondary research and competitor analysis to gain deeper insights.- Focused on enhancing the present web application (DataMAx) in terms of usability and functionality throughout the process. - Through multiple iterations, I conceptualized and developed solutions through high-fidelity mockups and prototypes

- Conducted interviews with stakeholders and product managers to thoroughly gather requirements and grasp their vision for the reward system. - Enhanced the the shopping experience as well focused on redemption on rewards flow. Implemented gamification principles to improve the customer retention.

Conducted interviews with stakeholders and product managers to comprehensively gather requirements and understand their vision- CSK Academy• Conceptualized and ideated solutions to improve potential students engagement. Implemented better experience on registration, easy navigation on information required to make decisions. • Delivered high-fidelity mockups and prototypes for both mobile app and website.- CSK Website• Subsequently, I undertook the task of revamping their merchandise portal. • Worked on enhancing the online booking experience journey, from fixture listing to seat booking, Incorporated augmented reality features to provide on seating view of the stadium which helps in easy decision making and other add-ons such as food options for the customers.

- Worked closely with stakeholders and product managers to comprehend requirements thoroughly.- Conducted secondary research and competitor analysis to gain deeper insights into the market landscape. Utilizing this research, I proposed features aimed at addressing user needs and devised a gamification strategy to boost user retention and increase business revenue. - Subsequently, I translated these concepts into user flows and wireframes to effectively communicate the proposed ideas. Finally, I developed high-fidelity mockups and prototyped for both light mode & dark mode version of mobile app to visualize and refine the proposed solutions.

- Behavior Change• Closely collaborated with stakeholders and product managers to gather requirements on their on vision of the product.• Conceptualized and proposed solutions by showcasing wireframes on data visualization which helps understand current status and patterns in data for HR, managers etc. Implement structured user flow and wireframes for activities shared to employees. Following this, I crafted high-fidelity mockups to further refine and visualize the proposed designs for web application- Opex Engine• Crafted high-fidelity mockups to improve the data visualization and navigation for existing web application

Presented User flow, Wireframes to communicate conceptual ideas effectively. Developed high-fidelity mockups and prototypes to visualize the proposed solutions for various medium of devices.Worked as Lead Designer for client projects across multiple industries• Food - Homechef• Internal CRM platform - Ultra InsightSupported for initial conceptual stage • Pet Care - Sanchu animal hospital

- Collaborated with stakeholders and product managers to collect requirements and actively participated in brainstorming sessions with the team. Together, we generated ideas to enhance usability and functionality for all 3 products• Barntools (Web Application and Mobile App)• Barntalk (Mobile App)- As a UI Designer, I closely collaborated with the Netguru Team, leveraging their UX documents. Through various iterations, I conceptualized and ideated solutions, ultimately creating high-fidelity mockups and prototypes.- Additionally, I contributed to the creation of physical documents aimed at reducing printing costs and improving user comprehension of data.

Conducted Stakeholder Interview, presented user flow, Wireframes and developed high-fidelity mockups and prototypes.Worked as Lead Designer for client projects across multiple industries• Transportation - Flyy• Healthcare - Mr.med• Sports and Fitness - NEB Sports, Sarva YogaAlso Supported other client projects with design team across multiple industries.• Fashion - Skinella• Education - Podar International School, Verandha- Formulated design pitch tailored for potential clients.-Also Worked on In-house project - Doodleflow.io

- Collaborated closely with stakeholders and product managers to gather requirements, ensuring a comprehensive understanding of B2B aspects and enchaning upscaling. - Conceptualized and ideated solutions by presenting wireframes and user flows in terms of better data visualization, suggestion for upscaling with current clients and new target for potential clients, leads.- Developed high-fidelity mockups and prototypes for web application

Collaborated closely with stakeholders, technical teams, and product managers to conceptualize, ideate, and design innovative solutions, leveraging industry-best design practices. • Involved in Backlog Grooming and Brainstorming sessions to innovate on feature ideas- Chennai Metro Online Ticketing (CMRL)• Conducted thorough UX and secondary research to understand the journey experience of passengers using metro.• Based on insights collected we built personas to get clearer picture and then presented wireframes and user flows to communicate conceptual ideas effectively. • Developed high-fidelity mockups and prototypes for PWA application for online QR ticket.- CMRL Metro Web Application• Worked on web application to manage Inventory, support, generate fare estimates, station list and other informations.• Presented wireframes and user flows to communicate conceptual ideas effectively. Developed high-fidelity mockups and prototypes.- CMRL Metro POS App• Conducted thorough UX and secondary research to understand ticket providers, checking team and metro staffs day to day work experience.• Pitched ideas through user flow and wireframes.• Developed high-fidelity mockups and prototypes for mobile app.- Open Charge Point Protocol (OCPP)• Played a key role in the initial design phase of the product, conducting stakeholder interviews to grasp requirements thoroughly. • Utilizing this understanding on charging station, vendors, support system, customer details I conceptualized and ideated solutions, presenting wireframes and user flows for all required scenarios.• Subsequently, I developed first drafted high-fidelity mockups to refine and visualize the proposed designs.

- Conducted Workshop in Jeppiar College | Cogito http://www.cogito.gq/UI%26UX-Design- Conducted 2 day Workshop and Weekly Webinar for ICAT College

My primary responsibilities included designing posters and brochures for various brands. Additionally, I contributed to the initial ideation stage for an Apartment Community App project

- Worked on building AR comic app in Unity (Vuforia)- Conducted workshop and brainstorming sessions on building VR interface concepts for games.

- Contributed to the Design team and worked closely with Yash (Senior Designer), focusing on website design and employing UX methodologies such as Heuristic evaluation and Competitor Analysis for UX Audit. - Conducted analytical research using tools like Full Story, and implemented UX methodologies such as card sorting to restructure navigation. Additionally, I delivered user flows and sitemaps to enhance user experience for e-commerce site.