Mansi Deshpande Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Karnataka, India

 Responsible for end to end managing Sales and Operations, for the Karnataka State. Present sales, forecasts, P&L reports to the top management in order to identify market opportunities, emerging market trends & competition. Driving sales of USD 5Mn annually by market penetration, commercial campaigns & on ground activations. Responsible for business development & ensure continued sales for buyer base of over 4000 + Identify new revenue sources by expanding current customer base and ensure strong growth. Play a central role in managing relationships & business development with High Value/Top Clients. Leading team of 4 TLs (78 sales executives) to deliver the overall business plan and sales strategy. Responsible for driving sales and commerciality with commercial calendar, add on/activity sales, double exposure and other sales promoting actions. Recruiting, training, KPI setting and performance monitoring of sales team

Bengaluru, Karnataka, India

 Responsible for managing the sales business performance by developing and executing strategic initiatives. Hired, trained & appointed resources to fix the structural gaps and coached teams. Analysed trends, data, demographics, pricing strategies to improve marketing and sales performance. Anchored the sales funnel and increased its efficiency by actively managing Test Rides (Karnataka & Kochi). Delivered 100% growth M-O-M Managing external stakeholders- registration vendors and 3PLs, to ensure smooth and timely customer deliveries Achieved the last mile fulfilment for ~5000 customers across Karnataka. Maintained excellent relationships with clients through superior customer & after sales service. Achieved the operational metrics for the region and took initiatives for community building.

Bengaluru, Karnataka, India

 Managed a portfolio of 4 brands worth USD 1 MN per month. Grew market share by 53% in Modern Trade distribution. Worked in conjunction with Brand Managers and Digital marketing teams to improve impact of marketing programs. Gained 7% Market share for newly launched Kisses through BTL activities / promotions. Established sales objectives by forecasting and developing annual sales quotas for territories; projecting expected sales volume for existing and new product lines/Category. Led a team of 3 ISRs, 20 Promoters and 13 Merchandisers.

Bengaluru, Karnataka, India

 Managed National & Regional accounts with 37% YOY for the brands (Figaro and Bertolli Olive Oil). Activated secondary markets and profit centers in Tier 2 and 3 cities across the region by on boarding 300+ channel partners across the region. Increased market share by 53% client engagements, led negotiations and deal closures.

Bangalore Urban, Karnataka, India

 25% YOY growth of 3 categories & Brands (Sugarfree, Everyuth & Nutralite) Drive PAN India new product launch, brand activation and promotion activity on flipkart, Big Basket SKU-wise sales forecasting for new and existing product lines Analyze post promo, point of sale data to gauge promotional effectiveness Derive category share progression for key categories and map market accordingly. Negotiate Terms of Trade (ToT) with key customers on an annual basis to maximize profitability. Qualitative and quantitative analysis of customer buying pattern

Bangalore

 85% sales growth on Key brands (Gemini, Naturefresh & Leonardo) To develop & manage Modern Trade for Cargill India Pvt Ltd products (Edible Oil & Wheat flour in Mumbai) Handling accounts like Hypercity, Trent, D-mart, Reliance retail ltd, More Retail Ltd. Elevated account management by predicting potential competitive threats and outlining proactive solutions. Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities. Boosted customer satisfaction by providing teams with training and skills to optimize service delivery in alignment with individual needs. Managed BTL activities to increase retail sales Expertise in coordinating with retail outlets, quality & dispatch departments for delivery & distribution of stock Prepared detailed sales forecast report for senior company managers Prompt brand availability, shelf presence, secondary site displays and maintaining strong trade relationships by placing dedicated Merchandisers and promoters in market.

• To develop & manage Modern Trade for Cargill India Pvt Ltd products (Edible Oil & Atta in Mumbai)• Managing business growth through identification & penetration of new market segments for achieving targets with a view to optimize revenue.• Proven ability to maximize sales opportunities by creating professional sales script and building rapport with new and existing potential customers• Developing & maintaining relationships with customers to achieve repeat / referral business• Monitor the accounts’ performance against business plan and develop alternative strategies when needed

Summer internship

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: Marketing, Singing, Sports, Street playMBA marketing

Bachelor'S Degree, Biotechnology

Ssc

Activities and Societies: Drawing, Singing, Drama, Art, Handball, BadmintonEducation till S.S.C