Mara Balagtas Mcilwrath Email & Phone Number

New York, New York, United States

New York, New York, United States

• Editorial team lead, securing exclusive stories and interviews, defining important trends, products, and personalities to develop and execute content ideas for both print and digital
• Successfully bolstered digital content driving KPI’s and e-commerce affiliate revenue
• Franchise development, including the launch of a dedicated automotive vertical, featuring road trip routesand test drives whilst producing, shooting, and editing first person video narratives, sharing candidexperiences.
• Point liaison between editorial, sales, and marketing teams on campaigns and strategic partnerships
• Shaped digital content for varying social media channels including Instagram, Facebook, Twitter, Snapchat, Pinterest, and podcasts

Greater New York City Area

• Maintain relationships between luxury brands and the editorial team
• Handle inventory and information for up to 10 varying markets, including fine jewelry, watches,ready-to-wear, accessories, technology, and automotive
• Pitch ideas and themes for large well and front-of-book stories
• Contributing editor at cntraveler.com, managing automotive and motorsports content
• Producing, shooting, and editing video content for various sections within the Condé Nast Traveler YouTube channel, including city guides, how-to, and “The Next List”
• Liaising with advertising, sales, and marketing teams on luxury print and digital campaigns and packages

Greater New York City Area

• Attend appointments with designers and public relations firms to preview and define new collections, trends, products, and personalities for future issues
• Advise photographers and directors on product placements
• Write headlines, captions, and credit information for pages

Greater New York City Area

• Produced photo shoots for stories globally, including managing budgets upwards of $50,000, model casting, travel, accommodations, scheduling, and expenses for large crews (10+ people)
• Coordinated product sample requests and returns for shoots
• Wrote product credits for print and digital editions for each issue

Greater New York City Area

• Elected to aid in leading a prominent group of automotive media, including journalists and public relations executives
• Coproduce various membership experiences alongside automotive journalists, manufacturers, and public relations executives via learning tools such as monthly speaker platforms, yearly conferences and test drive days

Greater New York City Area

• Scanned print and digital media daily for editorial coverage of the brand
• Assisted in planning various events, coordinating catering and location research while building guest lists
• Aided in production of seasonal presentations and runway shows
• Trafficked ready-to-wear and accessory inventory for editorial use and VIP clientele

Greater New York City Area

• Maintained an accurate inventory of clothing samples by up keeping the digital database
• Arranged samples for shoot run-throughs and scheduled timely transportation to locations
• Assisted stylists with photo shoots, including preparation, on-set needs, and wrap-up

Greater New York City Area

• Maintained the digital sample database
• Arranged proper check-in and return procedures to in order to upkeep an accurate inventory of clothing for photo shoot purpose

Greater New York City Area

• Supported on set needs during advertising campaign photo shoots in conjunction with North American retailer, Target
• Trafficked samples and coordinated proper return procedures
• Managed shot lists, documenting clothing and accessories to ensure proper crediting