Michael Aaron Email & Phone Number

Manhattan, New York, United States

• Established a thoughtful, coherent, and creative strategy for growing Hearst Autos’ social media presence.
• Developed content creation guides to ensure a clean, relevant, and uniform message.
• Trained and supervised new Car and Driver Social Media Editor, as well as the social media personnel for Road & Track and Autoweek.

Ann Arbor, MI

• Implemented style guides and best practices in order to increase Car and Driver’s social media audience by over 50%.
• Responsible for all organic social media efforts/strategy and community management.
• Analyzed user interaction data monthly to tailor our strategy.
• Created a social video strategy that generated over 150mm Reels and 55mm TikTok views.

Weston, Connecticut

• Developed a website devoted to the new generation of auto enthusiasts through unique content and compelling images.
• Obtained a press pass for the NYIAS to showcase new and exclusive content for the website.
• Launched social media accounts with daily content for 7,000 Instagram and 4,000 Facebook followers.

Ann Arbor, MI

• Managed several analytical projects focusing on automotive research.
• Developed strong photography skills, culminating in published photos online in Sept. 2016.
• Conducted a competitive analysis, recommended improvements to Car and Driver’s social media strategy, and advocated for a dedicated social media editor.

Norwalk, Connecticut

- Helped with logistics in setting up local auto dealers with new I-beacon based car/key locating system designed to save dealers thousands of dollars on lost keys and hundreds of lost billable service hours each month- Assisted in financial planning by creating excel files for finance department and aided founder in valuation development for investor.

Norwalk, CT

- Helped create Colupon's vision to save students time and money through exclusive local deals on any smartphone- Developed and reinforced brand image on various social media platforms through weekly trivia, daily specials, and ad campaigns to create brand awareness.

Norwalk, Connecticut

- Prepared 50+ sold cars by making sure they were fully fueled, cleaned, and properly safety checked to make sure the customer has a positive experience- Helped bring customers home to and from the dealership and exchanged cars and parts from various dealerships across the state- Improved lot efficiency by strategically parking cars according to service.

Bachelor'S Degree, Marketing, Graduate

Activities and Societies: Young Pros (Club), Michigan State University Marketing Association (MSUMA)3.5 GPA

Education record