Michael Aaron Email & Phone Number

Manhattan, New York, United States

• Established a thoughtful, coherent, and creative strategy for growing Hearst Autos’ social media presence.• Developed content creation guides to ensure a clean, relevant, and uniform message.• Trained and supervised new Car and Driver Social Media Editor, as well as the social media personnel for Road & Track and Autoweek.

Ann Arbor, Mi

• Implemented style guides and best practices in order to increase Car and Driver’s social media audience by over 50%.• Responsible for all organic social media efforts/strategy and community management.• Analyzed user interaction data monthly to tailor our strategy.• Created a social video strategy that generated over 150mm Reels and 55mm TikTok views.

Weston, Connecticut

• Developed a website devoted to the new generation of auto enthusiasts through unique content and compelling images.• Obtained a press pass for the NYIAS to showcase new and exclusive content for the website.• Launched social media accounts with daily content for 7,000 Instagram and 4,000 Facebook followers.

Ann Arbor, Mi

• Managed several analytical projects focusing on automotive research.• Developed strong photography skills, culminating in published photos online in Sept. 2016.• Conducted a competitive analysis, recommended improvements to Car and Driver’s social media strategy, and advocated for a dedicated social media editor.

Norwalk, Connecticut

- Helped with logistics in setting up local auto dealers with new I-beacon based car/key locating system designed to save dealers thousands of dollars on lost keys and hundreds of lost billable service hours each month- Assisted in financial planning by creating excel files for finance department and aided founder in valuation development for investor presentations- Created regional databases of automotive dealerships to assist the company as it entered into new markets across the United States

Norwalk, Ct

- Helped create Colupon's vision to save students time and money through exclusive local deals on any smartphone- Developed and reinforced brand image on various social media platforms through weekly trivia, daily specials, and ad campaigns to create brand awareness.

Norwalk, Connecticut

- Prepared 50+ sold cars by making sure they were fully fueled, cleaned, and properly safety checked to make sure the customer has a positive experience- Helped bring customers home to and from the dealership and exchanged cars and parts from various dealerships across the state- Improved lot efficiency by strategically parking cars according to service progress

Bachelor'S Degree, Marketing, Graduate

Activities and Societies: Young Pros (Club), Michigan State University Marketing Association (MSUMA)3.5 GPA

Education record