Maranda (Thompson) Tanner Email & Phone Number

Cambridge, Massachusetts, Us

Spearheaded the launch of Breeze, HubSpot’s AI suite of tools, at HubSpot's annual INBOUND'24 and Fall Spotlight, garnering national media coverage from outlets such as CNBC, Forbes, and The NY Times. This success drove increased adoption and customer satisfaction, solidifying HubSpot's leadership in AI innovation. * Own the product marketing strategy for Breeze, HubSpot’s AI suite of tools, which included launching 4 new Agent features and a Copilot, elevating the company’s positioning in the competitive AI landscape.* Collaborate closely with Product teams to shape the roadmap, prioritize features, and ensure product-market fit, focusing on delivering customer value and addressing key market gaps.* Synthesize customer insights, competitive intelligence, and market trends to drive strategy and inform both product and go-to-market (GTM) plans.* Launch new AI functionalities with tailored campaigns and resources, increasing awareness, adoption, and advocacy across HubSpot's customer base.* Partner cross-functionally with Sales, Marketing, and Customer Success teams to deliver GTM campaigns, programs, and enablement resources that enhanced visibility and adoption of AI offerings.* Mentor new hires by coaching them on GTM strategies, product marketing best practices, and team processes, helping them quickly contribute to product launches and campaigns.

Cambridge, Massachusetts, Us

* Launched key enterprise features for HubSpot’s Marketing Hub, driving significant MRR and boosting product adoption.* Delivered one of the most impactful features in the product suite, recognized for its exceptional stickiness and long-term customer value. It's success resulted in the work being adopted as a template acros teams, inspiring pilot programs and the creation of usage playbooks. * Collaborated with Marketing, Sales, Product, and Customer Success teams to position features for diverse market segments, ensuring success and sustained customer engagement.

Atlanta, Georgia, Us

(Convercent was acquired by OneTrust in 2021 and [Convercent by OneTrust] fully transitioned to OneTrust in Feb 2022.)• Drove the brand and messaging transition from Convercent to OneTrust, supported the GTM strategy, and execution for the OneTrust Ethics Cloud. • Ensured successful communication of products and services value, impact, and benefit for the ideal customer profile, while leading and collaborating with internal and customer-facing teams.• Aligned marketing messaging and collateral with internal roadmaps and determines positioning strategies for products launching on the OneTrust Ethics Cloud / Trust Intelligence platform. • Developed sales enablement tools (Command of the Message framework), competitive analysis and use cases, as well as product specific content creation for the following products: Ethics Training, Ethics Policy Management, and Third-Party Due Diligence. • Contributed to the creation of internal processes, guidelines, and strategies to meet the business's growing needs.

Denver, Co, Us

• Provided operational day-to-day support of processes, tools and technology (Salesforce, Outreach, LI Sales Navigator) that support the Sales team.• Managed, maintains, and enhances lead engine from lead capture through delivery to Sales team.• Worked closely with Sales and Marketing teams to drive sales and ensure proper management of marketing alignment initiatives.• Studied competitive landscape and the company’s products and their benefits for users.• Provided guidance about market trends and refines customer segmentation.• Enhanced sales productivity by enabling the sales team to work efficiently by simplifying processes.• Created and maintains sales resources (support material, presentations, business cases, meeting notes, calendar, etc.)

Denver, Co, Us

(At the time of Bow River Capital's acquisition of Xyleme in 2021, the company had a child company called Plexie. The role I held primarily involved Plexie, but I worked on Xyleme as well.)• Owned all product marketing strategies regarding market intelligence, effective messaging, assessments, profitability, product research, advertising, and branding.• Regularly collaborated with cross-functional team members from leadership, product management, engineers, and business development to implement marketing and support sales initiatives.• Strong project management, multitasking, and decision-making skills with the ability to balance multiple projects effectively.• Has a deep understanding of the buyer’s process, SAAS productivity applications, industry, and the competitive landscape.• Renovated and continuously evaluated marketing ROI performance to ensure high-quality standards across website material, SEO, social media presence, and copy.

Maspeth, New York, Us

• Owned all product/event/partner/content/demand gen marketing and sales enablement• Owned all strategies regarding emails, product marketing, events, direct mail, partner support, lead nurturing, and tradeshows. • Collaborated with cross-functional team members from leadership, business development, product management, operations, and engineering departments to implement product and multi-channel marketing initiatives.• Continuously evaluated marketing performance to ensure high-quality standards across website material, SEO, advertising, e-newsletters, tradeshows and conferences, case studies, videos, webinars, and presentations.• Oversaw all budgets ($100K+) within target markets such as school, cannabis, retail, behavioral health, and government to increase brand awareness, lead generation, and media effectiveness.• Authored case studies, white papers, and presentation scripts to create product offerings and support sales process.• Reported progress of marketing campaigns to management to validate messaging and placements.• Established strong relationships with external stakeholders such as advertising and publication firms, resulting in positive partner support programs.• Coordinated all travel arrangements through effective planning, resulting in 35% savings over last two years.• Launched award-winning SAFEBOLT product, resulting in School Specialty sales increase by 137% and additional partnerships with companies such as Home Depot Pro.• Contributed to recognition of company products by Security Industry Association and Campus Safety BEST awards, including 2017 Auto-Bolt MAX, 2018 Lexi Lockdown Campus Safety, 2019 SAFEBOLT, and 2019 QID in two categories.

Maspeth, New York, Us

• Assisted in drafting and editing website content and direct mail initiatives. • Created framework and documents for client assessments. • Helped manage contact databases and online marketing campaigns through CMS and Sharepoint.• Conducted competitive research using marketing data, updating all content as needed to achieve maximum effectiveness.

Brockport, Ny, Us

• Prepared content and designs for Brockport Student Government’s 150+ umbrella organizations and Brockport executive administration.• Planned and coordinated events and designed marketing content with cross-functional team members to ensure all timelines and objectives are met.• Assisted Director of Marketing with marketing strategies for specific campaigns to include budget and purchasing.

Rochester, New York, Us