Maraya Tran Email & Phone Number

Los Angeles, CA, US

Los Angeles Metropolitan Area

- Manages the marketing of our Transformers game to promote brand awareness, and acquire users by planning and strategizing content for UA and social media purposes.- Established a process using Asana and Google Sheets in order to create briefs for video and static assets in various sizes to go live across the store fronts, paid media, community, websites.

Los Angeles Metropolitan Area

• Via Volt for Blizzard Entertainment
• Managed Diablo Immortal (live service mobile and PC game).
• Optimized marketing strategies for Diablo Immortal (mobile game) ensuring campaign materials met KPIs from awareness to acquisition. Updated the marketing calendar, created decks, and submitted creative requests via.
• Collaborated with localization, 3-5 agency partners at a time, legal, product, and creative teams to coordinate digital assets.
• Identified, planned, and optimized strategy and marketing plans, ensuring all communications and campaign materials delivered against that strategy.
• Worked closely with Blizzard’s Commercial Organization on Products’ Live Service and Go to Market Plans, leading CFX teams to deliver towards established KPIs.

Santa Monica, California, United States

• Activision Blizzard Media
• Oversaw the Account Management team on the west coast - ensuring junior team members had the knowledge, training, and resources they needed to carry out their work.
• Planned and executed integrated campaigns across Candy Crush, Call of Duty Mobile, and Esports channels, effectively activating strategic marketing initiatives.
• Worked with the brand partnerships team to execute integrated campaigns that aligned with seasonal events such as the Candy Crush x Barbie takeover (1.5M impressions, 27 posts, 18k+ engagement, 1.2B views in-game)
• Collaborated with cross-functional teams to deliver custom creatives and promotional assets that aligned with the brands' identity - maintaining the voice of each brand.
• Developed paid media strategies with various partners and agencies to execute domestic and international campaigns across Activision, Blizzard, and King’s gaming portfolios.

Santa Monica, California, United States

• Activision Blizzard Media
• Partnered with AEs to provide materials and built responses to RFP/Avail submissions including KOCs, strategic media recommendations, screenshots, and research.
• Had experience with Simmons/GWI/App Annie for insight pulls to provide audience alignment context.
• Established credible relationships with clients and served as a trusted consultant to optimize and expand their marketing investment. Acted as the main point of contact for clients and agencies post-sale.
• Created and managed creative and technical production timelines, with Advertisers/Agencies, and asset delivery to ensure campaigns launched in a timely manner.
• Worked with technical account managers to review data, trends, and client performance and developed robust strategic plans.

Greater Los Angeles Area

• Planned promotional activity with channel partners and ensured that Square Enix and the digital video game catalog was well represented across all key platforms globally.
• Worked with Digital Marketing, Operations, and Brand Teams to establish all launches (including AAA games) had fully robust, impactful campaigns and that pre-orders were maximized.
• Worked with the E-Commerce team to help re-position the SE e-Commerce store as a market leading online trading platform.
• Managed partner relationships with Google, Sony, Valve, Microsoft, Humble Bundle and Nintendo to implement promotions and pricing.
• Worked cross functionally with brand, operations, and QA to execute pricing on title launches across all territories.
• Analyzed international market trends to strategize competitively.

Santa Monica

• Partnered with Account Executives to provide materials and build responses to RFP/Avail submissions including KOCs, strategic media recommendations, screenshots, research, competitive data and advised on what was.
• Input Media Plans and generated Insertion Orders; worked directly with client on all pre-launch elements related to creative specifications and submission.
• Created and managed creative and technical production timelines, with Advertisers/Agencies, and asset delivery to ensure campaigns launched in a timely manner.
• Worked with internal traffickers, creative design, and client as needed to troubleshoot any ad creative issues that impact tracking, implementation, or reporting.
• Independently managed all elements of advertising programs to ensure complete revenue recognition and fulfillment of IOs.
• Collaborated with billing team to resolve monthly invoicing queries within Salesforce.

Santa Monica

• Reviewed IOs, secured campaign assets, managed creative components for various products including lead times. Worked with other Associate Campaign Specialists as well as multiple Campaign Specialists to maximize.
• Processed IOs, RFPs, checked available inventory, pulled reporting and created wrap decks
• Worked with Strategists, Account Executives, Price Yield Management teams, and Account Managers to maximize campaign performance by monitoring third party discrepancies, pacing, and reports
• Communicated with internal trafficking teams and design/audio teams to ensure campaigns are implemented in an accurate and timely manner
• Secured campaign assets, documentation, and managed creative components for various products
• Experience with third ad servers such as Sizmek, Innovid, Extreme Reach, and Doubleclick

Greater Los Angeles Area

• Performed product shots for advertised listings and social media use.
• Managed portrait photo shoots from Weddings, Engagements, to Maternity.
• Tools used: Adobe Suite, Wordpress, Wix*Previously had a website but I have stopped freelancing since this period

Naples, Florida Area

• Managed online listings, inventory, and automotive photography
• Executed social media campaigns, blogs, and content for monthly sales newsletters (Constant Contact)
• Designed Naplesspeed.com (Wordpress), and integrated an e-commerce store for additional sources of revenue. This website focused on customers who customized their vehicles.
• Ensured website was accessible, user-friendly and mobile friendly
• Wrote descriptions and photographed vehicles for Audi, Volkswagen and Acura of Naples, FL
• Equipment: Canon Rebel T4i