Maraya Tran Email & Phone Number

Los Angeles, Ca, Us

Los Angeles Metropolitan Area

- Manages the marketing of our Transformers game to promote brand awareness, and acquire users by planning and strategizing content for UA and social media purposes.- Established a process using Asana and Google Sheets in order to create briefs for video and static assets in various sizes to go live across the store fronts, paid media, community, websites, and social. - Partners with Hasbro for approvals- Manages the briefing process from start to finish - including strategy, copy writing, talent procurement (UGC), approvals, brand tone, and deliverables. - Develops, implements and manages strategic marketing plans that result in revenue growth - Works closely with developers, product teams, creatives, agencies, and talent to create high-impact digital assets for TRANSFORMERS: Tactical Arena (mobile game) across paid, organic, and owned channels, ensuring brand consistency and effective market positioning.- Responsible for developing and executing CRM (mailchimp) strategies and campaigns that increase lifetime value for customers, driving retention and engagement. - Manages day-to-day communication and alignment with key stakeholders across cross functional teams in addition to maintaining the content calendar for featuring, product updates, community updates, and social posts.- Created a workflow to keep track of localization submissions (14 languages) when submitting in-game features in addition to creating a tracker for rotating paid media creatives with different CTAs, updated legal lines, and creative variations.- Works closely with developers, product teams, creatives, agencies, and talent to create high-impact digital assets for TRANSFORMERS: Tactical Arena (mobile game) across paid, organic, and owned channels, ensuring brand consistency and effective market positioning.- Achieved 353k pre-registrations and 104k installs within the first day of launch on Android- Tools used: Asana, Data.ai, AppTweak, Sprout, and Meltwater

Los Angeles Metropolitan Area

Via Volt for Blizzard Entertainment• Managed Diablo Immortal (live service mobile and PC game).• Optimized marketing strategies for Diablo Immortal (mobile game) ensuring campaign materials met KPIs from awareness to acquisition. Updated the marketing calendar, created decks, and submitted creative requests via Wrike/Monday.• Collaborated with localization, 3-5 agency partners at a time, legal, product, and creative teams to coordinate digital assets.• Identified, planned, and optimized strategy and marketing plans, ensuring all communications and campaign materials delivered against that strategy.• Worked closely with Blizzard’s Commercial Organization on Products’ Live Service and Go to Market Plans, leading CFX teams to deliver towards established KPIs.• Utilized insights to identify market opportunities, informing and shaping go-to-market plans, creative development, and campaign activations. • Collaborated with external partner agencies, internal production, and creative services, leading the overall creative brief process and strategy development.• Project managed and oversaw budget allocation and delivery of final creative for paid media campaigns (globally).• Drove social media strategies, development, and execution for mobile franchises, including analysis to evaluate marketing campaigns and competitors.• Tools used: Wrike, Monday.com, Data.ai and AppTweak• Worked closely with CFX teams to optimize ASO (storefront performance and visibility).• Researched and built on mobile standard methodologies, building bridges with internal partners to promote a mobile-first and data-informed approach to marketing.• Managed reporting from Google, Apple, and Appsflyer.• Managed copy for 1P partners.• Maintained Marketing Calendar for 1P events.• Used AI for copy ideation• ~32M impressions, ~81k downloads, 53% winback from Apple/Google live events and ~73M reach and ~116k+ installs through UA

Santa Monica, California, United States

Activision Blizzard Media• Oversaw the Account Management team on the west coast - ensuring junior team members had the knowledge, training, and resources they needed to carry out their work.• Planned and executed integrated campaigns across Candy Crush, Call of Duty Mobile, and Esports channels, effectively activating strategic marketing initiatives.• Worked with the brand partnerships team to execute integrated campaigns that aligned with seasonal events such as the Candy Crush x Barbie takeover (1.5M impressions, 27 posts, 18k+ engagement, 1.2B views in-game)• Collaborated with cross-functional teams to deliver custom creatives and promotional assets that aligned with the brands' identity - maintaining the voice of each brand.• Developed paid media strategies with various partners and agencies to execute domestic and international campaigns across Activision, Blizzard, and King’s gaming portfolios.• Collaborated cross-functionally to identify opportunities where brands could run, managed best practices, negotiated agreements, and determined how to maximize placement and impact.• Established credible relationships with clients and served as a trusted consultant to optimize and expand advertising investment and campaign strategy. Acted as the main point of contact for clients and agencies post-sale.• Managed creative assets from our partner agencies (3-5 at a time) to implement and launch campaigns. Also, partnered with our internal creative teams for custom assets that needed resizing, localization, variation or general editing.• Developed and managed campaign budgets effectively, ensuring campaigns delivered in full and were optimized across targeted audiences.• Monitored and analyzed campaign performance to make data-driven decisions and adjust strategies as needed.• Tools used: Salesforce, Data.ai, eMarketer, Simmons MRI, GWI, Confluence• In Q1 & Q2 2022 delivered 200%+ towards goal.• In Q1 2023 achieved 119% towards the goal.

Santa Monica, California, United States

Activision Blizzard Media• Partnered with AEs to provide materials and built responses to RFP/Avail submissions including KOCs, strategic media recommendations, screenshots, and research.• Had experience with Simmons/GWI/App Annie for insight pulls to provide audience alignment context.• Established credible relationships with clients and served as a trusted consultant to optimize and expand their marketing investment. Acted as the main point of contact for clients and agencies post-sale.• Created and managed creative and technical production timelines, with Advertisers/Agencies, and asset delivery to ensure campaigns launched in a timely manner.• Worked with technical account managers to review data, trends, and client performance and developed robust strategic plans.• Worked on Direct IO and Programmatic Deals (PG/PD/PMP).• In the first four quarters, we hit ~130% of our goal, and our quarterly goal was quadrupled by the end of my first year.

Greater Los Angeles Area

• Planned promotional activity with channel partners and ensured that Square Enix and the digital video game catalog was well represented across all key platforms globally.• Worked with Digital Marketing, Operations, and Brand Teams to establish all launches (including AAA games) had fully robust, impactful campaigns and that pre-orders were maximized.• Worked with the E-Commerce team to help re-position the SE e-Commerce store as a market leading online trading platform.• Managed partner relationships with Google, Sony, Valve, Microsoft, Humble Bundle and Nintendo to implement promotions and pricing. • Worked cross functionally with brand, operations, and QA to execute pricing on title launches across all territories. • Analyzed international market trends to strategize competitively.• Experience navigating NCMS, TPRnet, and SteamWorks for pricing and metadata. • Worked directly with the Senior Commercial Manager to establish strategy for discounting based on the forecasted budget.• Created wrap decks after campaigns completed and worked with Business Analysts for data requests.• Implemented a best practices tool and workflow (SharePoint) across the digital, analytical, and operational teams to improve efficiency for global communications. Created guides, training documents and best practices for employees.• Coordinated orders from third party distributors for upfront buys and provided release schedules for upcoming video games.• Travelled for partner meetings and attend video game conferences like E3• Tools used: OneDrive

Santa Monica

• Partnered with Account Executives to provide materials and build responses to RFP/Avail submissions including KOCs, strategic media recommendations, screenshots, research, competitive data and advised on what was technically feasible to execute.• Input Media Plans and generated Insertion Orders; worked directly with client on all pre-launch elements related to creative specifications and submission.• Created and managed creative and technical production timelines, with Advertisers/Agencies, and asset delivery to ensure campaigns launched in a timely manner.• Worked with internal traffickers, creative design, and client as needed to troubleshoot any ad creative issues that impact tracking, implementation, or reporting.• Independently managed all elements of advertising programs to ensure complete revenue recognition and fulfillment of IOs.• Collaborated with billing team to resolve monthly invoicing queries within Salesforce.• Cultivated positive business relationships with clients and sales, advertising, graphic design, sales research, and technical teams.• Understands client KPI’s and how recommendations and decisions fit within client and Pandora goals.• Evaluated and analyzed client reports and offers strategic recommendations when necessary.• Identified areas in a campaign where there is opportunity to improve delivery, optimize performance and grow spend.• Assisted with mid-campaign and wrap report creation as necessary, providing campaign data analysis to inform up-sell and optimization recommendations.• Monitored campaign delivery via third party and internal ad serving systems for quality assurance to ensure campaigns are running as contracted• Served as the Marketing and Communications chair for Pandora Women LA. Responsibilities served from newsletters, flyers, coordinating with other members of the committee and organizing events. • Tools used: Salesforce, Simmons MRI, Google Ad Manager, Confluence, Mailchimp

Santa Monica

Reviewed IOs, secured campaign assets, managed creative components for various products including lead times. Worked with other Associate Campaign Specialists as well as multiple Campaign Specialists to maximize campaign performance by monitoring third party discrepancies, pacing and pulling reports. Responsible for campaign delivery, pulling insights from campaign performance, and order optimization. • Processed IOs, RFPs, checked available inventory, pulled reporting and created wrap decks• Worked with Strategists, Account Executives, Price Yield Management teams, and Account Managers to maximize campaign performance by monitoring third party discrepancies, pacing, and reports• Communicated with internal trafficking teams and design/audio teams to ensure campaigns are implemented in an accurate and timely manner• Secured campaign assets, documentation, and managed creative components for various products • Experience with third ad servers such as Sizmek, Innovid, Extreme Reach, and Doubleclick• Experience on both National and Local accounts• Compiles ranker reports from Nielsen Scarborough and Simmons Research• Experience working in Salesforce and Jira

Greater Los Angeles Area

• Performed product shots for advertised listings and social media use. • Managed portrait photo shoots from Weddings, Engagements, to Maternity.• Tools used: Adobe Suite, Wordpress, Wix*Previously had a website but I have stopped freelancing since this period

Naples, Florida Area

• Managed online listings, inventory, and automotive photography• Executed social media campaigns, blogs, and content for monthly sales newsletters (Constant Contact)• Designed Naplesspeed.com (Wordpress), and integrated an e-commerce store for additional sources of revenue. This website focused on customers who customized their vehicles.• Ensured website was accessible, user-friendly and mobile friendly• Wrote descriptions and photographed vehicles for Audi, Volkswagen and Acura of Naples, FL• Equipment: Canon Rebel T4i• Software: Photoshop and Lightroom