Led all aspects of user experience and brand design for the world’s leading online candystore (Inc. 5000 List of the Fastest Growing Private Companies in America)● Increased brand value by creating unique candy products from concept to final production+ Spearheaded the creation of private label products from the discovery phase to retail launchincluding packaging design and market research to optimize consumer experience+ Managed outsourcing relationships with domestic and international production facilities toensure product quality and brand consistency● Advised company owner as acting head of marketing on brand marketing, merchandising,and advertising campaign strategy● Orchestrated the creative strategy and design of seasonal co-branded marketing campaignsfor partnerships including Warner Brothers, Hershey, Mars Inc, Jelly Belly, and Walmart● Hired and managed a team of designers, photographers, videographers, and writers, creatingoriginal content for web, email, SMS, social media, product packaging, and OOH advertising+ Mentored creative team members and cultivated a collaborative, learning-focused cultureby promoting internal talent, supporting skill-building workshops, and integrating newtechnologies to optimize workflow.● Art-directed photo and video shoots for editorial, e-commerce, and advertising campaigns,elevating the overall quality and consistency of visual content● Orchestrated the acquisition and roll-out of a new digital asset management system, whichgreatly improved organization and retrieval of more than 100,000 original images and videos

As a member of the original start-up team, I was involved in the conceptual developmentand creation of a brand that pioneered online grocery shopping, serving 250,000customers and generating annual sales of over $500 million.● Collaborated with the Chief Creative Officer to develop brand identity and personality:Company name, voice, and visual identity, including logo, delivery trucks, uniforms, boxes, etc.● Designed and produced FreshDirect’s marketing collateral and private-label packaging+ Out-of-Home Marketing – billboards, phone kiosks, bus shelters, trucks, buses and taxis+ Print–box inserts, magazines, newspapers, and direct mail+ 4-Minute Meals microwaveable entrées developed by world-renowned chefs● Oversaw strategic and creative initiatives behind user experience tools+ Online “One-Click” recipes and daily produce rating system+ “Smart Store” functionality to create a personalized shopping experience+ Specialized wine department pairing favorite customer meals with wines

Senior Producer and Lead Designer for the web site development of Sony Music artists and labels, which included artists, like Bruce Springsteen and Mariah Carey and labels such as Columbia and Epic. Worked on the design and development of one of the SonyMusic.com redesigns.Responsibilities included all phases of the web design and production process including comps for client approval, optimization of graphics for the web, informational architecture, HTML/Javascript programming, and ad banner campaigns.

Senior Designer of the Interactive dept. My responsibilities included the design and production of graphic interfaces for client web sites, intranets, extranets and CD ROMS.Clients included: ABC Sports, American Express, Hyatt, Merrill Lynch, Pfizer, and Winslow Press.