Creative Director
Led all aspects of user experience and brand design for the world’s leading online candystore (Inc. 5000 List of the Fastest Growing Private Companies in America)● Increased brand value by creating unique candy products from concept to final production+ Spearheaded the creation of private label products from the discovery phase to retail launchincluding packaging design and market research to optimize consumer experience+ Managed outsourcing relationships with domestic and international production facilities toensure product quality and brand consistency● Advised company owner as acting head of marketing on brand marketing, merchandising,and advertising campaign strategy● Orchestrated the creative strategy and design of seasonal co-branded marketing campaignsfor partnerships including Warner Brothers, Hershey, Mars Inc, Jelly Belly, and Walmart● Hired and managed a team of designers, photographers, videographers, and writers, creatingoriginal content for web, email, SMS, social media, product packaging, and OOH advertising+ Mentored creative team members and cultivated a collaborative, learning-focused cultureby promoting internal talent, supporting skill-building workshops, and integrating newtechnologies to optimize workflow.● Art-directed photo and video shoots for editorial, e-commerce, and advertising campaigns,elevating the overall quality and consistency of visual content● Orchestrated the acquisition and roll-out of a new digital asset management system, whichgreatly improved organization and retrieval of more than 100,000 original images and videos
