Marcela Ulloa Email & Phone Number

Kloten, Zurich, Switzerland

Zurich, Switzerland

• Implemented digital data collection and tag management systems, ensuring accurate tracking and attribution of digital marketing campaigns. This initiative improved campaign analysis and decision-making, which is.
• Designed and developed dashboards and reports in Tableau and Looker tailored to business needs. Empowering stakeholders with actionable insights, facilitating informed discussions, and fostering data transparency.
• Designed, developed, and maintained data collection architecture and data pipelines across multiple systems and ensured data integrity to provide updated and accurate data in a timely manner.
• Utilized statistical techniques and predictive analytics to generate ongoing reports and forecast marketing campaign results.

Mountain View, CA

• Managed budget and financial planning for Google Hardware Marketing Retail operations in North America.
• Collaborated with team leads in a cross-functional setting to ensure operational budget execution with a max of +/- 2% variance in a given quarter.
• Performed monthly budget analysis and reported to executive leads.
• Designed and implemented Dashboards using SQL and visualization tools for Quarter Forecast, Budget, and Actuals reconciliation.
• Developed and implemented several financial models for budget planning for Google Hardware Global Retail.
• Coordinated budget transfers for the Global Retail Demo Production across EMEA, APAC, and Americas.

San Francisco Bay Area

• Managed forecasts and capacity planning for a team of 80+ members across 200+ projects.
• Ensured accurate resource allocation to projects while coordinating billing activities between different department managers and project managers.
• Provided timely month-end reconciliation on project forecasts for $2M+ budgeting.
• Developed and implemented new processes and Excel models (using VBA Macros) to ensure an accurate billing cycle across 200+ projects, reducing process time by 40%.

São Paulo Area, Brazil

• Provided financial analyses and reports for Latin America contracts and supporting departments.
• Oversaw and monitored monthly results of more than $10M on budgeting across 12 different accounts.
• Communicated directly with clients to ensure precise Financial Baseline for new accounts.
• Coordinated financial transitions and deployed training for account managers.
• Enabled accurate results by working closely with account managers and shared-services financial centers (AP/AR Accounting sectors).

São Paulo Area, Brazil

• Provided pricing support for bids and Requests for Proposals (RFPs) for facility management solutions in Latin America.
• Built P&Ls models to summarize pricing solutions for facility management deals in Latin America.
• Partnered with sales, operations, and procurement to successfully transition new contracts.
• Developed Service Level Agreements and collaborated with sales and transition teams on due diligence processes for new accounts.

São Paulo Area, Brazil

• Acted as the point of contact for operations continuous improvement in Latin America.
• Lead the data collection, analysis, and management of continuous improvement tools across 12 countries.
• Implemented a global scorecard system in 60 locations in Latin America.
• Monitored projects and processes and helped to identify and record $1+million in savings.
• Mapped continuous improvement processes with diverse departments (e.g., supply chain, procurement, and sales).
• Developed and deployed monthly training for employees to ensure adherence to internal guidelines.

Data Science, Data Science

Data Science Toolkit and Data Munging with Python and SQL • Statistical Techniques and Experimental Design • Machine Learning, Data.

Financial Planning And Analysis, Business

Quality Management And Process Improvement

Bachelor Of Architecture (Barch), Architecture And Urbanism

Professional undergraduate degree in architecture.

Data Processing