Marcela Vasquez Email & Phone Number

Irvine, California, United States

Health and wellness industry leader with annual revenues of $50M+.Medterra - medterracbd.comFive - fivecbd.comVena - venacbd.com• Produced cohesive designs across photos, type treatments, and color schemes by integrating brand guidelines for Medterra, Five, and Vena.• Used Figma and Adobe Creative Tools throughout all projects and managed high-volume creative work efficiently.• Rebranded product packaging design with the art director and tracked project milestones and status with cross-functional teams including Innovation and Brand.• Launched 5 new products in 2023 by creating optimized packaging, promotional ads, email campaigns, and landing pages with mobile responsiveness and scannable content. • Promoted and achieved the successful launch of 3 Tapcart mobile apps through email designs, landing pages, and website banners, ensuring brand consistency.• Edited and meshed 4 Instagram videos, creating impactful GIFs, motion graphics, and social media ads; assisted with product photo shoots leading to increased engagement.• Reorganized internal marketing file management system in SharePoint, standardizing naming conventions and streamlining Figma pages, improving efficiency by 20%.

Digital design for one of the agency's largest clients, Nike.• Specialized in email and app space for 4 large campaigns with Nike and a 50-member team: Fleece, Trail Running, Basketball, and Back to School. • Yielded 443 digital assets for Nike’s Back to School campaign, including email, social media, Instagram swipe-up stories, and ads for Snapchat, Pinterest, and TikTok, under tight deadlines.• Led the women and LatinX Employee Resource Group, organizing successful local events for remote employees in SoCal, enhancing team engagement and diversity initiatives.• Managed integrated media feedback and progress in weekly client meetings, and precisely edited client photos in Photoshop to meet visual communication standards.

Los Angeles Metropolitan Area

Commercial real estate company with annual revenues of $2.5B.• Produced marketing materials for up to 15 monthly property listings including email blasts, Broker's Opinion of Value (BOVs), invitations, announcements, presentation boards, maps, stacking plans, aerials, and websites.• Revamped drawings, brochures, floor plans, and site maps, and Offering Memorandums for commercial warehouses and industrial buildings in California and Idaho, enhancing the clarity and appeal of marketing materials.• Delivered 10 animated short videos on market trends and created engaging social media content for Data to Deals Instagram account, increasing audience engagement by 30%.

Culver City, California, United States

• Create retail signage and digital advertisements for up to 10 US and European accounts on 4- member marketing team.• Partnered with PR company to develop and illustrate 5 seasonal product catalogs annually, enhancing product presentation and customer engagement.• Designed inventory line sheets with product images, facilitating effective client presentations for a 6-member sales team, leading to increased sales conversions.• Sketched wireframes and draft mockups to optimize UX/UI for 4 landing pages, ensuring current and seasonal product offerings were effectively presented and user-friendly.• Consult on 4 seasonal photo shoots with the Art Director and VP of marketing to determine camera angles and arrange outfits for models. • Collaborate cross-functionally with 3 internal teams to outline webinars and develop banners, signage, and printed materials for 18 trade shows annually.

Greater Los Angeles Area

• Assembled 4 large seasonal catalogs distributed across North America for Adidas accessory products as part of a 10-member marketing team.• Improved process for generating marketing collateral by building a comprehensive product image library, and managing 3 photographers while editing and retouching images for multiple departments.• Developed detailed planograms for retail display space for 10 accounts, including Costco, Kohl’s, and JCPenny, enhancing product placement efficiency.• Boosted revenue by constructing Amazon A+ e-commerce pages for additional product information, videos, and photos.Agron Inc. is an official licensee for the Adidas brand. Agron Inc. designs, markets, and produces all Adidas accessories including, Bags and packs, Men's Headwear, Women's Headwear, Team Socks, Athletic Socks, and Sports Accessories for all of North America.

Bachelor Of Arts (B.A.), Graphic Design

Communication Arts emphasis in Graphic Design

Study Abroad, Graphic Design

Study Abroad -Graphic Design https://www.colegiatura.edu.co