Christina M. Email & Phone Number

Working at the forefront of community-generated content (CGC) in the B2B landscape. This dynamic and collaborative environment allows me to unleash my creativity, collaborate with industry professionals, and make a meaningful impact. MarketScale's unique approach of empowering experts to become creators fuels growth and fosters connections, shaping the future of B2B media.

Greater New York City Area

As a Brand Manager, I successfully maintained the #1 brand leadership position in the hair, skin & nails category with consistent year-over-year growth of +11% in topline revenue. I effectively managed financial aspects, collaborating with leadership and FP&A to achieve business objectives of a $700MM P&L. By conducting consumer testing and cross-functional content development, the team ensured excellence in brand advertising.Utilizing consumer data, market research, trends, and POS data analysis on a weekly basis, I tracked and reported business performance while creating an innovation pipeline from ideation to final commercialization. Together with our cross-functional teams, I introduced over 40 new SKUs to the US market across Mass, Food, Drug, Club, and Dollar segments, gaining incremental shelf space and dual aisle placement in Drug and Food categories.

Greater New York City Area

As an Assistant Brand Manager, I successfully managed the Social Media pages, overseeing the development of a content calendar for both paid and organic media across various channels such as Display, OLV (Online Video), and Search. I collaborated with agencies and cross-functional teams to create engaging brand content. Additionally, I played a key role in managing mass sampling programs, which resulted in an increase in household penetration among younger users.

WSJwine, Zagat Wine, Virgin Wine & Laithwaites WineAs a Marketing Associate for a wine subscription service, I played a pivotal role in developing strategies to enhance communication with core consumers, resulting in improved engagement and brand loyalty through traditional media. By analyzing market trends and campaign results, I effectively forecasted future purchase behavior, enabling targeted and impactful marketing efforts. I proactively identified and implemented process improvements to increase profitability and enhance the lifetime value of consumers. Additionally, I successfully managed marketing plans, budgets, and tracked key performance indicators (KPIs) to ensure the achievement of marketing objectives.Wine & Spirit Education Trust- Level 2 Certified (WSET)

New York, New York

Energizer Holdings Account (Playtex, Schick, Energizer)As a Senior Associate Digital, I played a critical role in planning and buying digital, mobile, and social media for renowned brands such as Energizer, Playtex, and Schick. By implementing strategic partnerships and executing media campaigns, I successfully increased brand awareness and purchase intent. I prioritized maintaining strong, collaborative, and productive relationships with internal and external account teams and agencies, always acting with integrity. Leveraging data analysis, I provided sound and insight-driven media recommendations. Additionally, I ensured accurate budget control and managed the flow of media activities.Associate, Digital Jul '12-Jun'13Senior Associate Jul '13-Jan '14

Research and analysis for Procter & Gamble

New York, New York

Citrix, 3M, Hilton Hotels •Print, online and out of home media planning •International Digital Media, Affiliate Marketing, Blogger Outreach

Bachelor Of Science (B.S.) Marketing, Business Administration, Dual Bs In Marketing And Business Administration, 3.7

Concentration: Digital Marketing Magna Cum Laude

Education record