Consulting, Training and FacilitationLeadership, Strategy and InnovationLeaders, teams and companies

Startup mentor. Helping startup teams on their challenge to launch and manage successful, attractive and scalable business.

Agribusiness focused content hub for Brazil. Designed to be simple, with high quality content to deliver relevant business information for agribusiness stakeholders experience better decision making processes.Contacts / e-mails: Editorial: editorial@meuagronegocio.com.brCommercial: comercial@meuagronegocio.com.br

INVENT is the first institute in Brazil aiming to develop people and companies in strategy, sales, trade & marketing fields through training, workshops and knowledge development.http://www.inventrade.com.br

ESFERA GESTÃO is a management consulting company focused on delivering solutions, developing clients and fixing problems in this area of knowledge (Strategic Planning, Sales, Trade, Marketing, Corporate Governance and New Ventures).Main segments of actuation: agribusiness, banking, FMCG, oil & gas, retail, pharma, mining and insurance.http://www.esferagestao.com.br

Great experience lived in a close partnership with LHH in which I shortened my own journey from a corporate executive to a business owner, consultant and startup mentor.

Team: Direct reports: 2 managers, 1 coordinator; Indirect reports: 7 coordinators, 7 interns/third parties.Main Responsibilities:-Team leadership;-Lead Integrated Marketing Communication Strategy (Branding, Communication and Marketing);-Manage brand architecture (Brazil/LATAM) and brand automation;-Manage marketing communication, campaigns and positioning (A&P, Trade Marketing, Events, Fairs & Conventions) for +40 brands;-Lead Digital & Mobile Marketing and… Show more Team: Direct reports: 2 managers, 1 coordinator; Indirect reports: 7 coordinators, 7 interns/third parties.Main Responsibilities:-Team leadership;-Lead Integrated Marketing Communication Strategy (Branding, Communication and Marketing);-Manage brand architecture (Brazil/LATAM) and brand automation;-Manage marketing communication, campaigns and positioning (A&P, Trade Marketing, Events, Fairs & Conventions) for +40 brands;-Lead Digital & Mobile Marketing and Interactivity;-Regional head of global branding & marketing new projects, process, pilots;-Lead execution governance across BU’s, aligned with Brazil and Global;-Manage market research, customer insight, partnering with CRM, BI and external vendors;-Budget, metrics, ROI.Key Achievements:-Implemented Integrated Marketing Communication Strategy allowing key brands leverage (one plan); -Go-live of the Digital Marketing strategy, team and projects (e.g.: App RADAR Syngenta);-Launch of metrics initiative reducing cost of main events by 20%;-Go-live of Digital Asset Management platform in Brazil reducing 60% of the adaptation costs of digital assets;-Launched the new fungicide Elatus in 2014 resulting in a sales record of US$ 350 million. In 2015 this number more than doubled;-Launched +15 brands and +40 annual campaigns enhancing the competitive advantage of "full portfolio strategy" to ensure shelf-share of 70% in our key sales channels;-Implemented new global brand architecture in Latin America, generating a strong compliance ratio of 80% after 1 year.Specialties:Branding, brand management, brand launch, brand automation, marketing strategy, brand positioning, brand plan, demand generation, integrated marketing communication, digital marketing, A&P, trade marketing, brand strategy, value proposition, pricing, sales support, customer insight, market research, mobile marketing, innovation, partnerships, team leadership, events management, CRM, BI. Show less

Team:-Direct reports (4): 4 senior coordinators; Indirect reports (25): 21 analysts and 4 interns.Main Responsibilities:-Team management and development;-Manage corporate brand, press relations, internal and external communication;-Manage CRM, relationship and incentive programs designed to recognize channel performance;-Manage market research, customer and channel insights, connection with BI;-Manage digital marketing, direct sales, marketing campaigns and sales… Show more Team:-Direct reports (4): 4 senior coordinators; Indirect reports (25): 21 analysts and 4 interns.Main Responsibilities:-Team management and development;-Manage corporate brand, press relations, internal and external communication;-Manage CRM, relationship and incentive programs designed to recognize channel performance;-Manage market research, customer and channel insights, connection with BI;-Manage digital marketing, direct sales, marketing campaigns and sales support materials;-Manage sponsorship, trade fairs and events aligned with business strategy;-Relationship and management of suppliers, agencies and partners;-Provide marketing services and campaigns for key financial business partners;-Owner of new business opportunities among Aymoré Financiamentos, Banco Real and WebMotors.Key Achievements:-Brand Aymoré Financiamentos: dismemberment from ABN AMRO, revitalization (design, purpose, identity), absorption of Olé Financiamentos and final transition to Santander Financiamentos;-Implementation of: GP F1 Brazil, SP and RJ Boat Show, Stock Boat, Mitsubishi Cup, Mitsubishi Motorsports, Hospitality Centers in Morumbi, Maracanã, Beira-Rio and Olímpico, Pan American Games, Oktoberfest, Cowboy Festival, Carnival, Fenatran, Copa WebMotors Pick-up Racing;-Execution of the first car sales event off-line by Aymoré and on-line by WebMotors, aligned, creating a new way to promote car sales. Currently industry standard;Specialties:Marketing services, sponsorships, direct sales, marketing strategy, corporate brand, internal and external communication, new business, merchandising, trade marketing, brand strategy, value proposition, pricing, competitors evaluation, sales support, customer insight, market research, financial products, innovation, partnerships, incentive campaigns, relationship campaigns, team management, team development, events management, digital marketing, on/off-line, promotions, CRM, BI, channel insight. Show less

The main challenge of this position was to segment the market, set-up a new product portfolio, re-launch the brand and communicate the product line benefits accordingly, aiming sales increase in the fleet cards and fleet management markets.Team:-Direct reports (3): 1 senior expert, 2 senior coordinators; Indirect reports (5): 3 analysts and 2 interns.Main Responsibilities:-Team management and development;-Define product, brand and communication strategies;-Define… Show more The main challenge of this position was to segment the market, set-up a new product portfolio, re-launch the brand and communicate the product line benefits accordingly, aiming sales increase in the fleet cards and fleet management markets.Team:-Direct reports (3): 1 senior expert, 2 senior coordinators; Indirect reports (5): 3 analysts and 2 interns.Main Responsibilities:-Team management and development;-Define product, brand and communication strategies;-Define and implement market segmentation, pricing strategy and sales support plan;-Manage product and services development for existing portfolio, new features and improvements;-Develop promotional material, collaterals, incentive campaigns, media, trade fairs and events;-Redesign of new technology platform to support future payment products;-Relationship and management of suppliers and agencies;-Implement cross-selling and up-selling sales strategies;Key Achievements:-Redesign of the Ticket Car into a portfolio of products and services with its offers;-Creation of the concept and positioning for each product, definition of fleet cards and fleet management market segments, main customer profiles and selling approach;-Re-launching the Ticket Car brand and its extensions; -Implementation of the cross-selling and up-selling plans;-Launch of Ticket Car Promotion, with one-way fueling concept;-Specification of the new technology platform of products for fleet management and fueling.Specialties:Product and service development, new product launch, product strategy, brand strategy, sales training, value proposition, pricing, competitors evaluation, cross-selling, up-selling, new sales, customer needs, market segmentation, brand positioning, payment cards, fleet management, fleet cards, cost reduction, negotiation, innovation, incentive campaigns, marketing strategy, team management, team development. Show less

Positions @3M:-Technical Service Engineer (3 years)-Trainee (2 years)The main challenge of this position was to launch and sell new products fostering the target of 25% of sales coming from products launched in the last 4 years, an innovation metric.Team:-Multidisciplinary virtual teams from global and local allocated to work on agreed new business projects / brands / products.Main Responsibilities:-Discover new products within 3M worldwide that could be… Show more Positions @3M:-Technical Service Engineer (3 years)-Trainee (2 years)The main challenge of this position was to launch and sell new products fostering the target of 25% of sales coming from products launched in the last 4 years, an innovation metric.Team:-Multidisciplinary virtual teams from global and local allocated to work on agreed new business projects / brands / products.Main Responsibilities:-Discover new products within 3M worldwide that could be imported, adapted and sold in Brazil to increase local revenue and strengthen customer loyalty; test and define market segment; define market access, price, promotion, positioning and key target customers; manage inicial sales and P&L; train sales force and transfer the product to a regular business unit;-Select new products from candidate partners to increase 3M’s portfolio and revenues;-Identify new applications and sales opportunities within key 3M customers processes (Embraer, McDonald’s, BR Mania Stores) aiming cost reduction and increase 3M customer share in industrial products. Key Achievements:-Launching of Light Fiber™, Light Pipe™, Facial Oil Remover, and various industrial products;-Average cost reduction on 3M key customer processes of 3% within the program.Specialties:New product launch, research centers influencing, business units negotiation, product understanding, value proposition, new applications, pricing, local production, competitors evaluation, change the basis of competition, new sales, customers understanding, customer needs, market definition and segmentation, brand positioning, industrial products, cost reduction, negotiation, innovation, innovation metrics, partnerships. Show less

Trainee at the textiles laboratory at Fairway Filamentos (JV between Rhodia Têxtil and Hoechst Têxtil).

Technical trainee in the cable, wire and electrical insulating enamels division:-Responsible for the organization and security of the electrical-insulating enamels synthesis laboratory;-Prepare the monthly work plan for the synthesis lab according to researchers demand;-Run the monthly synthesis reactions plan of electrical-insulating enamels;-Run the monthly testing plan of laboratory synthesized enamels;-To analyze the test results obtained and report to the researchers.