Marcelo Alencar Email & Phone Number

Dublin, County Dublin, Ireland

Leveraged strong data analysis and communication skills to enhance large language models (LLMs) as a Generative AI Annotator. Proven ability to:Annotate data: Accurately and consistently labeled English data following predefined guidelines.Quality assurance: Evaluated existing data resources and machine learning outputs, ensuring high quality.Process improvement: Developed and implemented procedures for efficient and consistent data classification and… Show more Leveraged strong data analysis and communication skills to enhance large language models (LLMs) as a Generative AI Annotator. Proven ability to:Annotate data: Accurately and consistently labeled English data following predefined guidelines.Quality assurance: Evaluated existing data resources and machine learning outputs, ensuring high quality.Process improvement: Developed and implemented procedures for efficient and consistent data classification and organization.Independent research: Conducted research to support accurate annotations and enhance understanding.Continuous improvement: Provided feedback and insights to optimize the data annotation process.Entity expertise: Researched new entity categories and best practices for organization. Show less

Dublin, County Dublin, Ireland

Use market-specific knowledge to improve the security of users.Recognize trends and escalate issues outside the company policy to the global team.Validate and investigate inquiries of a sensitive nature within established guidelines and policies.Identify inefficiencies and gaps in policies and suggest insights.

Dublin, Ireland

Working with SME clients within Hospitality, Entertainment, Education and Law IndustriesSocial Media Posts | Website Development | Printing Media | Logo Development | Branding | Developing collateral materials including brochures, postcards, banners, posters, etc.Providing graphics and enhancement support to develop client-ready collaterals.Creating visuals, illustrations, and animations based on the requirements provided by the clientCreating social media art posts… Show more Working with SME clients within Hospitality, Entertainment, Education and Law IndustriesSocial Media Posts | Website Development | Printing Media | Logo Development | Branding | Developing collateral materials including brochures, postcards, banners, posters, etc.Providing graphics and enhancement support to develop client-ready collaterals.Creating visuals, illustrations, and animations based on the requirements provided by the clientCreating social media art posts static and motion.Website Development (UI/UX) - WordPressMessage me to get a quote. Show less

County Dublin, Ireland

Banaman is an SME Printing Company focused on Promotional Products• Attending an average of 20 orders per day by email, phone calls, and presential, delivering a high-quality service with quicky response and fast production from 1 to 3 days delivery.• Design of mockups and artworks according to customer's brief. • preparing artworks for print production following the right setup for each printer (digital, sublimation, Vinyl cutter, ribbon, pins, fabric, and large format… Show more Banaman is an SME Printing Company focused on Promotional Products• Attending an average of 20 orders per day by email, phone calls, and presential, delivering a high-quality service with quicky response and fast production from 1 to 3 days delivery.• Design of mockups and artworks according to customer's brief. • preparing artworks for print production following the right setup for each printer (digital, sublimation, Vinyl cutter, ribbon, pins, fabric, and large format printers) and for 3rd part providers for big demands.• Printer’s maintenance, organizing print supply, such as papers, inks, and printable products.• Creation of promotional products for big brands and Agencies like Guinness, Baileys, Cadbury, 7up, Coca-Cola, Circle K, Verve, Teneo, Oliver, Raw Marketing and many others. Show less

Dublin, Leinster, Ireland

• Mainly Responsible for the quality assurance of an average of 10 booklets per week, with 300+ pages each, for 11 different countries and 8 different languages, checking text, language, images, layout, and colors, based on the design guidelines and in the content spreadsheets, fixing or reporting identified issues.• Assembling final approved files for print production.• Creation of Design Guidelines using Jira and Confluence.• Creation of Gift Card mock-ups used as a template for… Show more • Mainly Responsible for the quality assurance of an average of 10 booklets per week, with 300+ pages each, for 11 different countries and 8 different languages, checking text, language, images, layout, and colors, based on the design guidelines and in the content spreadsheets, fixing or reporting identified issues.• Assembling final approved files for print production.• Creation of Design Guidelines using Jira and Confluence.• Creation of Gift Card mock-ups used as a template for all future automated mock-ups. AchievementsIdentified and solved a variety of graphic setting issues within strict deadlines Improved existing materials working with other designers and editors to publish product content Show less

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

Italy

• Dedicated 6 months of my life to research my family history in Italy to find the connections needed to be recognized as an Italian Citizen. • Getting involved with the culture and making good friends, travelling around Italy, moving from the North to the South of the country, living in 4 different cities.• Having the opportunity to improve my Italian language skills.

County Dublin, Ireland

Digital Marketing | Graphic Design | Events | Paid and Organic Social | Printing Media | Social Campaigns | Email Marketing | Working across EU, LATAM and Asian market | • Improved engagement metrics in 37% across our digital channels by keeping them up to date and approaching effectively our audience, resulting in 23.3% growth of our Social Media.• Building multilingual campaigns to increase the amount of leads generated and to promote the brand on a global scale, through the… Show more Digital Marketing | Graphic Design | Events | Paid and Organic Social | Printing Media | Social Campaigns | Email Marketing | Working across EU, LATAM and Asian market | • Improved engagement metrics in 37% across our digital channels by keeping them up to date and approaching effectively our audience, resulting in 23.3% growth of our Social Media.• Building multilingual campaigns to increase the amount of leads generated and to promote the brand on a global scale, through the following channels: Facebook, Instagram, Google, MailChimp and Blogs.• Ensuring the accurate tracking and tagging of digital assets and content and reporting of results.• Executed market research on competitors activity, providing insights into missed opportunities, identifying trends, and giving a clear view of the company position in the market against the competitors.• Working along with the sales team to build an engaging weekly reports and analyse results to improve.• Adapting all the visual identity and brand communication to a new guideline, pioneering among the English school market in Dublin.• Copywriting and content production for all the Marketing collateral, internal communication and Digital Media.• Overachieved business goals working with sales team to improve digital campaigns to increase qualified leads• Planning and monitoring Google Ads e Facebook Ads, reaching a target group of approximately 2 million people all over the world, in a 4-month time.• Working on timely and accurate reports to analyse our performance across key digital and social KPI’s• Developing specific SEM and SMM strategies to strike the LATAM and Asian Market.• Producing audiovisual content for the school, photography and videos.• Managing database in MailChimp, working on a weekly e-mail Marketing for about 600 students.• Experience with CRM system Salesforce, uploading and managing leads for the Sales Team and creating reports. Show less

County Dublin, Ireland

• Managing the entire sales cycle from prospecting to closing. In addition to recruiting potential clients from local and international markets and prospecting partnerships with travel agents to bring new customers to the company.• Daily dealing with different platforms and CRM systems such as Salesforce, Flywire, SchoolWorks.

Porto Velho

Full-Service Marketing Agency • Creative Direction for Seasonal Advertising Campaigns for the Government of the State with Billboards, Banners, Storyboard for TV Ads, Brochure, Flyers, Promotional products, Magazine and Newspaper ads, Website, Web banners, Social Media posts, Event Displays, props, and Stands. Running around 3 big campaigns every month.• Daily Social Media campaigns, with an average of 10 posts Daily.• Layout of a Monthly Newspaper for the Department of Motor… Show more Full-Service Marketing Agency • Creative Direction for Seasonal Advertising Campaigns for the Government of the State with Billboards, Banners, Storyboard for TV Ads, Brochure, Flyers, Promotional products, Magazine and Newspaper ads, Website, Web banners, Social Media posts, Event Displays, props, and Stands. Running around 3 big campaigns every month.• Daily Social Media campaigns, with an average of 10 posts Daily.• Layout of a Monthly Newspaper for the Department of Motor Vehicles of Rondônia State. Show less

São Paulo

• Designing around 160 slides per month, converting plain text and numbers into illustrative content with infographics, animations, and unique visual presentations.• Making an extra effort with the team to cover big annual conventions with more than 700 slides that couldn’t be possible without some extra hours, weekends, and a lot of motivation.• Clients: Pernod Richards, Jameson, Adidas, L’Oréal, KPMG, Samsung, Mobil, Coca-Cola…

São Paulo E Região, Brasil

• Creation of one average of 3/5 email marketing daily, using Photoshop Dreamweaver and HTML, delivering with Akna Marketing Automation Platform for more than 6k users, giving daily updates, newsletters, offers, and informative content.• Developing the structure of the Brand Identity to all Collateral Marketing.• Designing 10+ different brands to service packages and seasonal campaigns• UI/UX design for the company website, aligning it to the new identity and creating visual and… Show more • Creation of one average of 3/5 email marketing daily, using Photoshop Dreamweaver and HTML, delivering with Akna Marketing Automation Platform for more than 6k users, giving daily updates, newsletters, offers, and informative content.• Developing the structure of the Brand Identity to all Collateral Marketing.• Designing 10+ different brands to service packages and seasonal campaigns• UI/UX design for the company website, aligning it to the new identity and creating visual and strategic solutions, increasing sales by 7% in two months and improving the User Experience. Show less

São Paulo E Região, Brasil

Creation of advertising campaigns and communication strategies, creating logos, stationery, brand manual, promotional gifts, POS, typesetting, editing and processing image and collaboration with activities internal agency.

Porto Velho E Região, Brasil

Development of artworks, logos, layout of magazines and newspapers.Photographer of events and editing image processing.

Porto Velho, Rondônia

Artwork design for newspaper and magazine advertisements, branding, illustration, and outsourcing lead.

Porto Velho Area, Brazil

Post Graduate Diploma, Digital & Interactive Media

Web Authoring (HTML, CSS, JavaScript, Wordpress, CMS) Visual Communications Digital Media & Society Research Methods Interaction Design.

After Effects, Video Production And Animation

Mba, Marketing

• Business Management • Customer Behaviour • Service management • Marketing Strategy • Brand Management • Relationship Marketing • People.

3 Years Certification, Design And Visual Communications, General, Graphic Design

Advertising, Marketing, Social Communication - Advertising And Marketing, 8

Activities and Societies: Brand redesign of local community television. Completion of course work about non-governmental organization.

Certificate, Strategic Design

Activities and Societies: Development of a business model taking into account the involvement of customers and the market, information.

Business English Certificate, English Language

English

Entrepreneurship/Entrepreneurial Studies

Digital Marketing Essentials, Marketing

Social Media Manegement, Marketing

management of digital marketing tools, looking for the best results for the brand.

Certificate, 3D Modeling