Marcelo Venturi Email & Phone Number

São Paulo, Brazil

Investidor anjo, provendo capital, conhecimento e networking para empreendedores promissores e futuros unicórnios.

São Paulo Area, Brazil

Lead end-to-end IBM Cloud Response & Lead Management global initiatives, from strategy through deployment, enablement, measurement & optimization driven by solid Marketing Contribution Milestones and committed Digital Performance KPIs (e.g. INBOUND Vs OUTBOUND balance, LEAD conversion rates and WIN Revenue outcomes).

São Paulo E Região, Brasil

Establish and deploy a robust management system for Marketing Created Revenue (MCR) performance management globally. Work with each Business Unit and Program at the WW level to drive the right behavior and focus, including establishing a consistent set of metrics and meeting cadence. Work directly with the IMT Marketing and LDR leaders to establish a specific cadence of Mktg Contribution Reveue performance review meetings, document the set of metrics to be used in those meetings. Drive education and adoption globally for the shift to the new metrics and measurements we will use in Marketing. Be the content owner for the monthly MCR performance review meetings with senior executives including scorecard creation, gap identification and action plan development with local and WW teams. Monitor the changing needs of the IMTs in terms of Lead Developers performance, bring the learnings and recommendations back to the global leaders to drive the changes needed.

São Paulo E Região, Brasil

Developed and delivered Mktg plans supporting IBM's Global Business Services in Latin America through several initiatives driving higher industry value, better delivery and financial performance. The GBS mktg team is a critical contributor to a system of engagement that delivers innovation and signature client experiences to selected customers across Brazil, Mexico, Argentina, Colombia, Peru, Chile, Ecuador and Venezuela. Our mktg execution throughout 2014 has focused on High Value growth areas (such as Cloud, Analytics, Mobile and Social engagements) driving new Value Driven Proposal methodologies, strong digital execution and enhanced integration with other areas of IBM ( Software Group, Industry Solutions, Research, Centers of Excellence,etc). Great opportunity to lead and work closer with a very talented mktg team distributed across Latin America.

Shanghai/China (Until Sep 2012) And Now Sao Paulo

Marcelo Venturi was the Marketing Director for IBM Inside Sales of IBM Growth Markets , a global organization based in Shanghai. He was responsible for leading the execution of Tele and Web Marketing activities supporting IBM’s business success in high-growth economies across Asia Pacific, Latin America, Central and Eastern Europe, the Middle East and Africa. These markets encompass 140 of the more than 170 countries in which IBM does business, 85 percent of the world’s population, and 60 percent of the world’s information technology growth. Mr. Venturi was formerly the Marketing Executive for IBM’s Market Expansion initiative addressing more than 40 countries across Growth Markets and prior to that the Mktg Leader for IBM's General Business Unit in Latin America ,which includes Brazil, Mexico and other nine South Spanish American Countries. Prior to that, he held executive positions as Market Intelligence Leader for Latin America and before that Brazil. He began his career with IBM Brazil in 1994, as a Marketing Analyst. Mr. Venturi holds a MBA in Marketing from University of Sao Paulo/Brazil, a High National Certificate in Business Studies & Finance from SouthBank University/London (UK) and a degree in Electronics Engineering from Maua University in Sao Paulo/Brazil.

Shanghai - China

Orchestrating IBM's Geo Expansion initiative across more than 40 countries in Growth Markets (e.g. China, Africa, Latin America, Central Eastern Europe, ASEAN countries and India). Responsabilities included overall Marketing Execution, local Market Conditioning of IBM's new Branch Offices ( Branding, Governement & Community relations, Brand Values enablement, Market Intelligence and overall Marketing contribution to Business performance of each Branch Office)

São Paulo

Marketing Execution Leader for IBM's General Business Segment in Latin America ( targeting more than 20K Small & Medium companies across 11 countries) with higher focus on improving Mktg & Sales productivity, Lead Account Segmentation process, Provide Market Intelligence Insights & Guidance to more than 20 Territory Executives in the Latin region, Manage and deploy MidMarket programs with strong return on investment commitments, leverage IBM Global initiatives in Latin America such as "Express Advantage Solutions for MidMarket Customers" and "Engines of a Smart Planet Advertising" campaigs ( strong presence in Latin newspapers, magazines, radio, airport billboards) as well as Optimize overall Mktg contribution to General Business Unit results in each country.

Brasil

Leading IBM's Marketing Intelligence Organization for IBM in Latin America with overall Market Research, Competitive Analysis, Market Segmentation and DB Mktg responsabilities across Brazil, Mexico, Argentina, Chile, Colombia, Venezuela,Peru, Ecuador, Uruguay and Paraguay

São Paulo, São Paulo

Leading a very smart team of market analysts and delivering research , competitive analysis and mkt trends to IBM Brazil ‘ Executive Team

Fort Lauderdale, Florida, Estados Unidos

Leading analyst for competitive analysis and research for PC sales at IBM Latin America

São Paulo, São Paulo

Leading analyst for competitive analysis and research driving PC sales at IBM Brazil

London, Londres, Reino Unido

Hardware and helpdesk engineer for Atomstyle ( PC manufacturer) in London

Diadema, São Paulo

Hardware Engineer for developing and designing Test devices at Digirede’s manufacturing plant

Mba, Marketing

Activities and Societies: Great networking with very special colleagues and friends that are connected and learning from each other.

High National Certificate, Business Studies & Finance

Activities and Societies: Great networking and sharing experiences with more than 100 colleagues from several British companies such.

Degree, Electronics Engineering

Activities and Societies: Great networking with a great number of colleagues from "class 21K" that are now in charge of Executive and/.