Marcelo Venturi

Marcelo Venturi Email and Phone Number

Business and Marketing Executive, Smartmoney Angel Investor for a better and more INCLUSIVE SOCIETY , with good GOVERNANCE and embracing DIVERSITY (30K+ followers on LinkedIn) @ Smart Money Ventures
brazil
Marcelo Venturi's Location
São Paulo, São Paulo, Brazil, Brazil
Marcelo Venturi's Contact Details

Marcelo Venturi personal email

n/a
About Marcelo Venturi

Smartmoney and angel investor in startups, financial market and social initiativesMarketing and Digital leader, strong team player , highlighting more than 22 years working with Marketing for Information Technology solutions at IBM. Double citizenship (Italian & Brazilian) and valuable international experience living in London/UK (4 yrs), Florida/US (2 yrs) and Shanghai/China (almost 3 yrs). Solid Marketing experience from previous positions leading Marketing Intelligence, Market Management and Program Performance teams in Brazil, Latin America, and other Emerging Geographies as well as a strong contribution overtime to IBM Global teams.Recent certifications on Corporate Governance for Family Businesses and Corporate Governance for Business Executives from IBGC ( Brazilian Institute for Corporate Governance).Member of IBGC Startups & Scaleups CommitteeAngel investor at SmartMoney Ventures (since 2021), providing capital, knowledge and networking to promising entrepreneurs and future unicorns.Social contributor to non profit organizations such as Specialisterne Brasil, FreeHelper and other similar initiatives helping us to build a more DIVERSE and INCLUSIVE society.

Marcelo Venturi's Current Company Details
Smart Money Ventures

Smart Money Ventures

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Business and Marketing Executive, Smartmoney Angel Investor for a better and more INCLUSIVE SOCIETY , with good GOVERNANCE and embracing DIVERSITY (30K+ followers on LinkedIn)
brazil
Website:
smartmoney.ventures
Employees:
17
Marcelo Venturi Work Experience Details
  • Smart Money Ventures
    Membro K-Pool
    Smart Money Ventures Jan 2021 - Present
    São Paulo, Brazil
    Investidor anjo, provendo capital, conhecimento e networking para empreendedores promissores e futuros unicórnios.
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  • Ibm
    Global Cloud Program Leader For Response & Lead Management
    Ibm May 2016 - Dec 2016
    São Paulo Area, Brazil
    Lead end-to-end IBM Cloud Response & Lead Management global initiatives, from strategy through deployment, enablement, measurement & optimization driven by solid Marketing Contribution Milestones and committed Digital Performance KPIs (e.g. INBOUND Vs OUTBOUND balance, LEAD conversion rates and WIN Revenue outcomes).
    View
  • Ibm
    Global Leader For Mktg Programs Performance Mgmt
    Ibm Mar 2015 - Apr 2016
    São Paulo E Região, Brasil
    Establish and deploy a robust management system for Marketing Created Revenue (MCR) performance management globally. Work with each Business Unit and Program at the WW level to drive the right behavior and focus, including establishing a consistent set of metrics and meeting cadence. Work directly with the IMT Marketing and LDR leaders to establish a specific cadence of Mktg Contribution Reveue performance review meetings, document the set of metrics to be used in those meetings. Drive education and adoption globally for the shift to the new metrics and measurements we will use in Marketing. Be the content owner for the monthly MCR performance review meetings with senior executives including scorecard creation, gap identification and action plan development with local and WW teams. Monitor the changing needs of the IMTs in terms of Lead Developers performance, bring the learnings and recommendations back to the global leaders to drive the changes needed.
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  • Ibm
    Marketing Leader For Ibm Global Business Services Latin America
    Ibm Feb 2014 - Mar 2015
    São Paulo E Região, Brasil
    Developed and delivered Mktg plans supporting IBM's Global Business Services in Latin America through several initiatives driving higher industry value, better delivery and financial performance. The GBS mktg team is a critical contributor to a system of engagement that delivers innovation and signature client experiences to selected customers across Brazil, Mexico, Argentina, Colombia, Peru, Chile, Ecuador and Venezuela. Our mktg execution throughout 2014 has focused on High Value growth areas (such as Cloud, Analytics, Mobile and Social engagements) driving new Value Driven Proposal methodologies, strong digital execution and enhanced integration with other areas of IBM ( Software Group, Industry Solutions, Research, Centers of Excellence,etc). Great opportunity to lead and work closer with a very talented mktg team distributed across Latin America.
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  • Ibm
    Marketing Director For Ibm Inside Sales - Growth Markets Unit
    Ibm Jan 2011 - Feb 2014
    Shanghai/China (Until Sep 2012) And Now Sao Paulo
    Marcelo Venturi was the Marketing Director for IBM Inside Sales of IBM Growth Markets , a global organization based in Shanghai. He was responsible for leading the execution of Tele and Web Marketing activities supporting IBM’s business success in high-growth economies across Asia Pacific, Latin America, Central and Eastern Europe, the Middle East and Africa. These markets encompass 140 of the more than 170 countries in which IBM does business, 85 percent of the world’s population, and 60 percent of the world’s information technology growth. Mr. Venturi was formerly the Marketing Executive for IBM’s Market Expansion initiative addressing more than 40 countries across Growth Markets and prior to that the Mktg Leader for IBM's General Business Unit in Latin America ,which includes Brazil, Mexico and other nine South Spanish American Countries. Prior to that, he held executive positions as Market Intelligence Leader for Latin America and before that Brazil. He began his career with IBM Brazil in 1994, as a Marketing Analyst. Mr. Venturi holds a MBA in Marketing from University of Sao Paulo/Brazil, a High National Certificate in Business Studies & Finance from SouthBank University/London (UK) and a degree in Electronics Engineering from Maua University in Sao Paulo/Brazil.
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  • Ibm
    Geo Expansion Marketing Executive - Growth Markets Unit
    Ibm Dec 2009 - Jan 2011
    Shanghai - China
    Orchestrating IBM's Geo Expansion initiative across more than 40 countries in Growth Markets (e.g. China, Africa, Latin America, Central Eastern Europe, ASEAN countries and India). Responsabilities included overall Marketing Execution, local Market Conditioning of IBM's new Branch Offices ( Branding, Governement & Community relations, Brand Values enablement, Market Intelligence and overall Marketing contribution to Business performance of each Branch Office)
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  • Ibm Latin America
    General Business Mktg Executive
    Ibm Latin America Jan 2006 - Dec 2009
    São Paulo
    Marketing Execution Leader for IBM's General Business Segment in Latin America ( targeting more than 20K Small & Medium companies across 11 countries) with higher focus on improving Mktg & Sales productivity, Lead Account Segmentation process, Provide Market Intelligence Insights & Guidance to more than 20 Territory Executives in the Latin region, Manage and deploy MidMarket programs with strong return on investment commitments, leverage IBM Global initiatives in Latin America such as "Express Advantage Solutions for MidMarket Customers" and "Engines of a Smart Planet Advertising" campaigs ( strong presence in Latin newspapers, magazines, radio, airport billboards) as well as Optimize overall Mktg contribution to General Business Unit results in each country.
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  • Ibm Brazil
    Ibm Mktg Intelligence Executive
    Ibm Brazil Jan 2003 - Jan 2006
    Brasil
    Leading IBM's Marketing Intelligence Organization for IBM in Latin America with overall Market Research, Competitive Analysis, Market Segmentation and DB Mktg responsabilities across Brazil, Mexico, Argentina, Chile, Colombia, Venezuela,Peru, Ecuador, Uruguay and Paraguay
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  • Ibm
    Mktg Intelligence Manager For Ibm Brazil
    Ibm Jan 2000 - Dec 2002
    São Paulo, São Paulo
    Leading a very smart team of market analysts and delivering research , competitive analysis and mkt trends to IBM Brazil ‘ Executive Team
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  • Ibm
    Marketing Intelligence Leader For Pc Business Unit At Ibm Latin America
    Ibm Jul 1997 - Dec 1999
    Fort Lauderdale, Florida, Estados Unidos
    Leading analyst for competitive analysis and research for PC sales at IBM Latin America
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  • Ibm
    Marketing Intelligence Analyst For Pc Business Unit At Ibm Brazil
    Ibm May 1994 - Jun 1997
    São Paulo, São Paulo
    Leading analyst for competitive analysis and research driving PC sales at IBM Brazil
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  • Atomstyle Computers
    Senior Hardware Engineer
    Atomstyle Computers Jan 1992 - Dec 1993
    London, Londres, Reino Unido
    Hardware and helpdesk engineer for Atomstyle ( PC manufacturer) in London
  • Digirede Informatica
    Hw Engineer
    Digirede Informatica Jan 1987 - Jan 1990
    Diadema, São Paulo
    Hardware Engineer for developing and designing Test devices at Digirede’s manufacturing plant

Marcelo Venturi Skills

Marketing Strategy Marketing Communications Marketing Execution Market Expansion Digital Marketing Telemarketing Market Intelligence Customer Relations Sales Enablement Market Segmentation People Management Build Organizational Capabilities Coaching Leadership Development Marketing Strategy Segmentation Strategy Competitive Analysis Marketing Leadership Market Research Management Team Leadership Channel Channel Partners Sales Operations Business Development Product Marketing Go To Market Strategy Business Intelligence Customer Service Key Account Management Start Ups Pre Sales Crm Team Management Analytics Business Alliances Marketing Management Outsourcing Strategic Planning Cloud Computing Program Management Management Consulting Multi Channel Marketing Demand Generation Business Strategy Sales Process Spanish Product Management

Marcelo Venturi Education Details

Frequently Asked Questions about Marcelo Venturi

What company does Marcelo Venturi work for?

Marcelo Venturi works for Smart Money Ventures

What is Marcelo Venturi's role at the current company?

Marcelo Venturi's current role is Business and Marketing Executive, Smartmoney Angel Investor for a better and more INCLUSIVE SOCIETY , with good GOVERNANCE and embracing DIVERSITY (30K+ followers on LinkedIn).

What is Marcelo Venturi's email address?

Marcelo Venturi's email address is ve****@****ibm.com

What schools did Marcelo Venturi attend?

Marcelo Venturi attended Universidade De São Paulo / Usp, South Bank University, Escola De Engenharia Maua.

What are some of Marcelo Venturi's interests?

Marcelo Venturi has interest in Social Services, Children, Education, Science And Technology, Human Rights, Health.

What skills is Marcelo Venturi known for?

Marcelo Venturi has skills like Marketing Strategy, Marketing Communications, Marketing Execution, Market Expansion, Digital Marketing, Telemarketing, Market Intelligence, Customer Relations, Sales Enablement, Market Segmentation, People Management, Build Organizational Capabilities.

Who are Marcelo Venturi's colleagues?

Marcelo Venturi's colleagues are Paulo Henrique Zanini, Nnamdi Smart, Fernando Damascena, Carlos Almeida, Paulo Magalhães, Francisco Obino Cirne Lima.

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