"Out of Home" / "Away from Home" Key Account Manager

Trade Marketing | Shopper Marketing | Category Marketing

As a Retail Export Key Account for the European area my main responsibilities are:- to support local partners - master franchisee - in developing the Brand and the stores in the region- to build and assure the execution of the Marketing Retail Plan of the stores in terms of visual merchandising and commercial materials / promotions- store KPIs analysis and sell-in and sell-out analysis- project management and commercial support for store replenishment, novelties launch and on schedule products and materials delivery (as well as for new store openings)- Price positioning and strategic business analysis Thanks to the strong collaboration with the Marketing department I also developed important skills on Direct marketing and CRM activities and analysis.Bottega Verde company details:- Natural Cosmetics; 400+ stores and more than 100 product novelties launched every year- Winner of: Superbrands Italy's choice 2017 and 2018; Netcomm best e-commerce Award 2018; Retailer of the Year (Italy) 2014-2017; Cross-channel award 2016 and 2017; Best Web Store 2016-2017; Best new concept store 2015

Internship with 2 goals:- feasibility study to qualify Agefis (an Italian national association) as a certified entity in the framework of the European Social Fund (ESF). The study allowed the certification of Agefis as a training institution.- to learn skills in labour and fiscal matters

Directly reporting to the Country manager I was involved in the italian market development. Other tasks were:- active customer development - trade marketing - trade fair organisation

Reporting to the Regional Manager I worked, starting from zero, to build a sale agents network of people under my responsibility. In a B2B context we sold internationalisation services to help other companies to find business opportunities in the Russian market. As an Area Manager my main task were:- build from zero and develop a sales network (candidate research, job interview)- business development