Fabio Marchetti Email & Phone Number

"Out of Home" / "Away from Home" Key Account Manager

Turin Area, Italy

Trade Marketing | Shopper Marketing | Category Marketing

As a Retail Export Key Account for the European area my main responsibilities are:- to support local partners - master franchisee - in developing the Brand and the stores in the region- to build and assure the execution of the Marketing Retail Plan of the stores in terms of visual merchandising and commercial materials / promotions- store KPIs analysis and sell-in and sell-out analysis- project management and commercial support for store replenishment, novelties launch and on schedule products and materials delivery (as well as for new store openings)- Price positioning and strategic business analysis Thanks to the strong collaboration with the Marketing department I also developed important skills on Direct marketing and CRM activities and analysis.Bottega Verde company details:- Natural Cosmetics; 400+ stores and more than 100 product novelties launched every year- Winner of: Superbrands Italy's choice 2017 and 2018; Netcomm best e-commerce Award 2018; Retailer of the Year (Italy) 2014-2017; Cross-channel award 2016 and 2017; Best Web Store 2016-2017; Best new concept store 2015

Ivrea

Internship with 2 goals:- feasibility study to qualify Agefis (an Italian national association) as a certified entity in the framework of the European Social Fund (ESF). The study allowed the certification of Agefis as a training institution.- to learn skills in labour and fiscal matters

Lyon, France

Directly reporting to the Country manager I was involved in the italian market development. Other tasks were:- active customer development - trade marketing - trade fair organisation

Varese Area, Italy

Reporting to the Regional Manager I worked, starting from zero, to build a sale agents network of people under my responsibility. In a B2B context we sold internationalisation services to help other companies to find business opportunities in the Russian market. As an Area Manager my main task were:- build from zero and develop a sales network (candidate research, job interview)- business development

Pont Saint Martin

Export Management And International Projects Development - Master Degree

1 year full time post university degree (master): - International development strategies - International marketing - Project management.

Business Management (On-Line Master)

- Strategy and business innovation - Marketing strategies - Sales management - Budgeting and corporate finance

Economics And Management

Double degree in partnership with the University of Turin. Final dissertation: "The financialisation of the economy in an age.

Government Sciences, 110/110

Double degree in partnership with the University of Lyon (France) Final dissertation: "The financialisation of the economy in an age.

Erasmus, Law

International Studies, Political Science, 101/110

Activities and Societies: Simulation Game: United Nations model at UN office in TurinFinal dissertation in Economics: "The Chinese.

Classical Studies

Activities and Societies: Students representative year 2007-2008