Marcie Klein Email & Phone Number

New York, New York, United States

Washington, Dc

Develop vision and strategy for the Colorectal Cancer Alliance's Prevention initiatives to help save lives through education and screening; rebrand colorectal cancer for greater impact among underserved populations.

Rye Brook, Ny

Advisor and media coach to CEO and external-facing LLS representative. As member of executive leadership team, shape strategic priorities, operating plans, and culture to advance mission-driven agenda. Serve as lead architect in developing a clear, compelling brand narrative and promoting organizational impact—internally and externally across digital and traditional channels. Manage a team of eight communications professionals, matrixed relationships across functions, and indirect oversight of 1,100 employees.Progressed from VP, to SVP to EVP, Chief Communications Officer. Redefined communications and built highly effective, world-class function leading strategic content development, PR, internal communications, high-volume issue response and crisis management.Steered repositioning and rebranding effort that extended mission, value proposition and impact beyond blood cancer for broader mass appeal, significantly strengthening competitive position among top cancer nonprofits.Reshaped fragmented brand narrative into holistic, integrated mission vision centered on significant contributions to medical research, policy and advocacy and patient support.Increased brand awareness and strengthened reputation exponentially despite diminishing marketing spend, realizing YOY earned media growth with hundreds of millions of impressions garnered annually; supported revenue drivers to achieve annual fundraising target of $400M+ from national campaigns, HNWI donors and corporate partners.Played integral role in pitch strategy and awareness campaign development that helped secure partnerships with leading corporations, including Subaru, Walgreens and Burlington, with direct individual efforts resulting in profitable relationship with WWE that exceeded $750K in first year.

New York City Metropolitan Area

Led business development with high-level pitches to Hershey’s, FreshDirect and Dannon and won Unilever brands business and Purdue Products OTC digestive brands. Led strategy and planning for nonprofits (The Tea Council and USA Rice) and collaborated with academic institutions (Tufts University Friedman School of Nutrition Science and Policy) and nationally renowned dieticians.

New York City Metropolitan Area

Directed account management teams of up to 20 people across strategic planning, media relations, digital and social strategy, and event coordination. Won and managed key clients across brands, including Unilever Lipton® Tea and Hellmann’s® Mayonnaise.

White Plains, New York, United States

Developed the first professional PR and communications function for $300 million global consumer products company’s iconic brands, with creative national media campaigns for Just for Men® Haircolor, Odor Eaters®, Vagisil, Cepacol, Lanacane and Aqua Velva. Initiated use of celebrity spokespersons and handled product safety issues and crisis management.

New York City Metropolitan Area

Transitioned from medium size, privately help PR agency to global Omnicom Group agency, Healthcare Practice of 40+ with focus on bringing progressive leadership to a growing portfolio of pharmaceutical and healthcare companies, brands and advocacy organizations across diseases, including Pfizer, Sandoz and Novartis.