Marcie Klein

Marcie Klein Email and Phone Number

Nonprofit Executive who builds brands, awareness and mission impact through behavior change, healthcare access and equity, and consumer and patient engagement @ STRIVE
new york, new york, united states
Marcie Klein's Location
New York City Metropolitan Area, United States
Marcie Klein's Contact Details
About Marcie Klein

As a brand and mission storyteller I am passionate about advancing the purpose of a nonprofit organization or company. I lead innovative and impactful awareness campaigns spanning earned and owned media channels, anchored in a cohesive narrative for internal and external audiences. I balance strategic initiatives with actionable operating plans that deliver results to drive engagement, revenue and mission success. Known as a trusted advisor who builds relationships across colleagues, boards, healthcare providers, researchers, volunteers and corporate partners.Below are key career accomplishments and specialties: • Achieved unparalleled awareness and engagement for LLS and its mission, through creative campaigns and integrated marketing approaches, generating billions of media impressions year over year.• Built the LLS brand story and drove new brand platform - Beating Cancer is in our Blood - to broaden reach and engagement, underpinned with science to demonstrate LLS’s impact beyond the blood cancers. • Redefined communications for LLS with first-ever influential internal communications team; launched first, best-in-class intranet to lead change management and build positive culture.• Generated significant corporate revenue for LLS through WWE partnership; conceived strategic corporate partnership proposals for key LLS supporters, including Burlington, Walgreens, Subaru, and more.• Took bold, innovative stance on the cost of cancer care for patients and healthcare ecosystem, with innovative nonprofit Cost of Cancer Care Initiative, which addresses barriers to access and advocates for patients in Washington, DC, and across the country.Specialties:Communications | Healthcare | Nonprofit | Public Relations | Internal Communications | Strategy & Planning | Advocacy | Marketing | Global | Operations | Revenue Support | Branding | Change Management | Crisis Management | Consumer Engagement | Mission Vision | Patient Experience | Board & Constituent Relations | CEO Advisor | Talent Development | Influential Leader#communications | #publicrelations | #crisismanagement | #nonprofit

Marcie Klein's Current Company Details
STRIVE

Strive

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Nonprofit Executive who builds brands, awareness and mission impact through behavior change, healthcare access and equity, and consumer and patient engagement
new york, new york, united states
Website:
striveinternational.org
Employees:
201
Marcie Klein Work Experience Details
  • Strive
    Chief Marketing Officer
    Strive Feb 2024 - Present
    New York, New York, United States
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  • Colorectal Cancer Alliance
    Senior Vice President, Prevention
    Colorectal Cancer Alliance Feb 2021 - Aug 2023
    Washington, Dc
    Develop vision and strategy for the Colorectal Cancer Alliance's Prevention initiatives to help save lives through education and screening; rebrand colorectal cancer for greater impact among underserved populations.
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  • The Leukemia & Lymphoma Society
    Evp, Chief Communications Officer
    The Leukemia & Lymphoma Society Dec 2012 - Aug 2020
    Rye Brook, Ny
    Advisor and media coach to CEO and external-facing LLS representative. As member of executive leadership team, shape strategic priorities, operating plans, and culture to advance mission-driven agenda. Serve as lead architect in developing a clear, compelling brand narrative and promoting organizational impact—internally and externally across digital and traditional channels. Manage a team of eight communications professionals, matrixed relationships across functions, and indirect oversight of 1,100 employees.Progressed from VP, to SVP to EVP, Chief Communications Officer. Redefined communications and built highly effective, world-class function leading strategic content development, PR, internal communications, high-volume issue response and crisis management.Steered repositioning and rebranding effort that extended mission, value proposition and impact beyond blood cancer for broader mass appeal, significantly strengthening competitive position among top cancer nonprofits.Reshaped fragmented brand narrative into holistic, integrated mission vision centered on significant contributions to medical research, policy and advocacy and patient support.Increased brand awareness and strengthened reputation exponentially despite diminishing marketing spend, realizing YOY earned media growth with hundreds of millions of impressions garnered annually; supported revenue drivers to achieve annual fundraising target of $400M+ from national campaigns, HNWI donors and corporate partners.Played integral role in pitch strategy and awareness campaign development that helped secure partnerships with leading corporations, including Subaru, Walgreens and Burlington, with direct individual efforts resulting in profitable relationship with WWE that exceeded $750K in first year.
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  • Pollock Communications
    Senior Vice President
    Pollock Communications Aug 2010 - Nov 2012
    New York City Metropolitan Area
    Led business development with high-level pitches to Hershey’s, FreshDirect and Dannon and won Unilever brands business and Purdue Products OTC digestive brands. Led strategy and planning for nonprofits (The Tea Council and USA Rice) and collaborated with academic institutions (Tufts University Friedman School of Nutrition Science and Policy) and nationally renowned dieticians.
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  • Ogilvy
    Senior Vice President
    Ogilvy Nov 2005 - Aug 2010
    New York City Metropolitan Area
    Directed account management teams of up to 20 people across strategic planning, media relations, digital and social strategy, and event coordination. Won and managed key clients across brands, including Unilever Lipton® Tea and Hellmann’s® Mayonnaise.
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  • Combe Incorporated
    Vp Pr & Corporate Communications
    Combe Incorporated Oct 1998 - Nov 2005
    White Plains, New York, United States
    Developed the first professional PR and communications function for $300 million global consumer products company’s iconic brands, with creative national media campaigns for Just for Men® Haircolor, Odor Eaters®, Vagisil, Cepacol, Lanacane and Aqua Velva. Initiated use of celebrity spokespersons and handled product safety issues and crisis management.
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  • Porter Novelli
    Senior Vice President, Healthcare Practice
    Porter Novelli Jan 1998 - Oct 1998
    New York City Metropolitan Area
    Transitioned from medium size, privately help PR agency to global Omnicom Group agency, Healthcare Practice of 40+ with focus on bringing progressive leadership to a growing portfolio of pharmaceutical and healthcare companies, brands and advocacy organizations across diseases, including Pfizer, Sandoz and Novartis.
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Marcie Klein Skills

Media Relations Public Relations Strategic Communications Marketing Communications Press Releases Marketing Internal Communications Corporate Communications Social Media Marketing Integrated Marketing Publicity Social Media Blogging Advertising Digital Marketing Copywriting Crisis Communications Creative Direction Cross Functional Team Leadership Direct Mail Marketing Strategy Copy Editing Brochures Direct Marketing Creative Development Web Content Newsletters B2b Radio Fundraising Event Planning Email Marketing

Marcie Klein Education Details

Frequently Asked Questions about Marcie Klein

What company does Marcie Klein work for?

Marcie Klein works for Strive

What is Marcie Klein's role at the current company?

Marcie Klein's current role is Nonprofit Executive who builds brands, awareness and mission impact through behavior change, healthcare access and equity, and consumer and patient engagement.

What is Marcie Klein's email address?

Marcie Klein's email address is ma****@****ail.com

What is Marcie Klein's direct phone number?

Marcie Klein's direct phone number is +161528*****

What schools did Marcie Klein attend?

Marcie Klein attended Tulane University.

What are some of Marcie Klein's interests?

Marcie Klein has interest in Education.

What skills is Marcie Klein known for?

Marcie Klein has skills like Media Relations, Public Relations, Strategic Communications, Marketing Communications, Press Releases, Marketing, Internal Communications, Corporate Communications, Social Media Marketing, Integrated Marketing, Publicity, Social Media.

Who are Marcie Klein's colleagues?

Marcie Klein's colleagues are Natasha Rembert, Richard Vazquez, Joel Quiroz, Miri L., Archie Stewart, Ryan Frith, Maria Godoy.

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