Marco Roberto Kuchembuck Pavan Email & Phone Number

São Paulo, Sp, Br

São Paulo, Brasil

São Paulo, Brasil

www.firstid.com.br

São Paulo, Brasil

Report to the Board of Directors, I was responsible for the elaboration of the business plan and strategies and its approval with the São Paulo State Transport Agency (ARTESP) for the operation of the so-called Semiautomatic Toll Collection , similar to electronic transport tickets, using a Cipurse protocol .• I performed the entire process of creating the brand (branding), products and processes;• Speaker in Peru (Jun/19) and Ecuador (Oct/19) explaning about the disruptive Cipurse model in the Brasilian Highways.

São Paulo E Região, Brasil

Reporting to the CEO, was responsible for drafting and gaining approval from the banking committee for the strategic business plan of a new Urban Mobility business unit for the Veloe product, to diversify the portfolio.• Led the branding process, with responsibility for positioning. In addition to conducting market research, also analyzed the results in order to elaborate the entire product portfolio;• Assisted in the entire process of defining the strategic guidelines, and designing the business model and governance structure;• Created all of the product, marketing and channel processes that served as the basis for defining the technological platform, observing all regulatory requirements of the Central Bank, Agência Reguladora de Transportes do Estado de São Paulo (ARTESP) and Agência Nacional de Transportes Terrestres (ANTT), and was responsible for all communication;• Participated in the elaboration of all the necessary documentation to obtain the ARTESP and ANTT operating licenses;• Established partnerships with the group companies to grant benefits to customers, integrating companies such as Livelo ("card points"), ELO Cartões (double the points) and Banco CBSS (Revolving Credit).

São Paulo, Brasil

Reporting directly to the CEO, was responsible for the partnership with Shell for implementing solutions in the states of São Paulo, Rio de Janeiro and Paraná.• Conceptualized the entire technological solution for gas stations, and led the whole process of registering the intellectual capital (patent registration);• Participated in the preparation of the business plan and was responsible for the entire process of negotiating and establishing the first 447 gas stations within nine months, managing 12 teams in the field, for a total investment of more than USD 25 million;• Created the Customer Relations team (Sales and After Sales), provided operational support, and managed maintenance (preventive and corrective);• Facilitated the technological migration (exchange of TAGs) to adapt to the new ARTESP regulations, and designed the "adhesive seal" that drastically reduced the value of hardware applied to the vehicle.

São Paulo, Brasil

Reporting to the IT Director, was responsible for redesigning field solutions (Tolls and Parking Lots) and standardizing the user's perception in the use of the system.• Developed pilot projects using the national vehicle-identification system - Sistema Nacional de Identificação Veicular (SINIAV) - and others, via the cell phone, which culminated in its use in taxis in the city of São Paulo to enable the SemParar customer to pay for the taxi using the app (used between 2013 and 2015);• Together with the supplier, developed an antenna (TAG reader) that reduced the acquisition cost by 25%, resulting in a broadened network of agreements with smaller establishments;• Redesigned the communication process with the concessionaires, reducing information latency.

São Paulo E Região, Brasil

Working under guidance from the CEO and reporting to the Operations Director, actively collaborated on initiatives in the public sector that led to conception of the SINIAV Program.• Developed a solution for vehicular classification (axis count) without on-road intervention, and secured the respective registration of intellectual capital (patent registration);• Created an interface capable of allowing the coexistence of more than one TAG (different operating frequencies) in the same lane. Secured the respective registration of intellectual capital (patent registration), thus permitting entry into all Rio Grande do Sul highway concessionaires that used a solution from a local competitor (Auto Expresso);• Represented the company at international forums (Argentina, Chile and the United States), with a focus on interoperability.

São Paulo, Brasil

Together with the Operations Manager, standardized the entire data-communication process between the company and the concessionaires, enabling broadening of the market.• Assisted the TAG supplier in revising the manufacturing process. This permitted domestic manufacturing and reduced the TAG acquisition cost from USD 24.75 to USD 13.00;• Elaborated the strategic plan for geographical expansion, beginning with the implementation of Presidente Dutra highway and Rio Niterói bridge, followed by the rest of the state, as well as the states of Paraná and Rio Grande do Sul;• Negotiated and implemented the Villa Lobos and Morumbi Shopping Center parking lots, creating standards for expanding the model used in the states of Rio de Janeiro and Rio Grande do Sul; • Mapped all complaints, reviewing the treatment process and addressing the responsible areas. Reduced SLA's and decentralized decision-making. The team that performed the analyses became more autonomous, which decreased operating costs by 15%.

São Paulo, Brasil

• Created performance indicators and introduced technical verification upon TAG receipt, reducing the need for customers to replace the TAGs by 12%;• Reviewed the technical processes and created the indicators and the cause / effect map to identify root causes. This resulted in the stabilization of operational errors at approximately 0.5% versus 4% at the beginning of the electronic toll system;• Redesigned all of the company's operational processes for TAG issuance, permitting a reduction in the process-automation workforce from 20 to 14 employees;• Designed and implemented the parking lots solution, thereby diversifying the Solutions portfolio.

São Paulo E Região, Brasil

• Participated in the Talent Development Program, working with different technologies in the area of Optical Network Projects and Sales, and also worked with the conditioning of the Base Radio Station for operation according to Brazilian standards;• Elaborated technical and commercial proposals, visiting clients and discussing customized solutions;• Participated in the job-rotation program, gaining experience in Administrative Management, Strategy, Planning, Logistics, Finance and Factory Controls.

Brand And Product Management

Advanced Project Management

Mba In Business Management, Corporate Management

Management In Industrial Administration, Administration

Electrical Engineering, Electronics - Industrial Automation

Technical Assistant In Chemical Analysis, Chemistry