Marco Ferrari is a communication & marketing veteran, with over 30 years of international experience, matured at Hilton, CIGA, ITT Sheraton and Starwood Hotels & Resorts.In his last corporate assignment as EAME Vice President for External Communications at Starwood Hotels & Resort, he created and managed for almost 20 years a self-funding network of communications Executives, managing press relationships, partnerships, branding and content creation.He launched iconic brands like Westin and Four Points and the repositioning of Sheraton, Luxury Collection, St.Regis and Le Meridien, and supported market positioning of SPG (Starwood Preferred Guest) with SPG-TV, a content based in-house self-funded TV program, that soon became a global Starwood application.In the years he also offered professional support to Sofitel, Baglioni Hotels, Palazzo di Varignana, Hotel Hassler in Rome, Regina Isabella in Ischia, Borgo San Felice in the hearth of Chianti, hotel Lefay on Lake Garda, Grand Universe in Lucca, The Pantheon in Rome, the Grand Hotel Castrocaro and the Emerald Maldives.