Consultant specialized for project management, management control, marketing plans, advertising campaigns and creation of sales networks in the field of consumer durable goods.The main activities realized, as project manager or as leading consultant, are:• creation of a national salesmen network and follow up of the results for the start up of a German producer on the Italian market • national advertising campaigns with in store promotions for a dealer network of electronics goods • realization of the marketing plan for a new point of sale of 1.500 square meters. Analysis of the cost structure by square meter, employed and sales sector. Determination of the break-even point by department. Creation of an incentive plan for the shop-assistants and realization of the advertising for the opening• income and margin analysis for a national dealer association. Organization of the purchasing department and budgeting of the buyers profitability based on category management principles.Teacher of “Marketing”, "Sales management", "Project management", "International sales planning" and “Communication skills” for professional business schools.Expertise: Marketing from local retail to international development. Training and coaching: how to create winning marketing plans.