Marcus Guthrie Email & Phone Number

Washington Dc-Baltimore Area

Washington D.C. Metro Area

 Manage the strategy and execution for a portfolio of cause marketing leaders. Responsible for over $3 million in annual revenue.  Engage cross-departmentally on sponsor fulfillment for eleven high-impact accounts, liaising with vendors, executives, program team, and communications staff to craft customized stewardship concepts that drive revenue, value, and retention.  Continuously work with partners to learn updated objectives in order to renew agreements and increase the donation level of partners. Familiarized myself with the innerworkings and goals of partners to better align No Kid Hungry and achieve philanthropic goals Led internal metrics project, compiling a first of its kind database of historical partnership data points that help plot growth and trends among partners. Member of a working group focused on increasing Share Our Strength's competitive advantage and better communicating the ROI to our corporate partners and prospects.

Miami Gardens

 Responsible for managing and supporting an extensive partnership portfolio consisting of top tier sport sponsorship brands such as Ford, Bahamas Tourism, Floor & Decor, South Florida Commuter Services (a FDOT program) and many others Responsible for the planning and execution of all aspects for client engagement and sponsorship promotional events Assist all aspects of the partnerships renewal and activation process, including proposal development and presentation, fulfillment of category exclusivities, media, signage, hospitality, promotions and much more Cultivate strong relationships with stakeholders and ensure a deep understanding of partner businesses to guarantee year-over-year return on objective and revenue growth Assist Sponsorship Sales team in identifying and developing new and creative platforms and content to sell through to corporate partners Work closely with Insights and Analytics to develop baseline metrics to evaluate annual performance, while devising strategies and tactics to further achieve partnership objectives

Madison, Wisconsin Area

 Day to day liaison for over 20 major accounts including Toyota, BMO Harris, and American Family Insurance  Oversaw inventory management system, including data input and status reports for over 200 clients Routinely engaged with senior level executives pitching new marketing ideas, techniques, and promotions Managed all client Game Day activities including; displays, promotions, signage, and hospitality suite logistics Collected signage, organized, and built scripts of sponsor rotations for LED signage for each football, basketball, and hockey home game Routinely collaborated with University of Wisconsin Athletics Department personnel to ensure fulfillment and logistics of sponsorship activation Supervised five interns per semester; assigning office and game day responsibilities Allocated and tracked Badger Sports Properties’ season and single game ticket allotment for football, basketball, and hockey Developed and presented year end reviews and upsell opportunities for all accounts under my management

 Daily prospecting and cold calling of 80-100 leads, from individual ticket buyers to local businesses; build relationships to set and conduct face to face sales appointments and close new business with decision makers Part of a 6 person sales team, individually contributing over $77,000 in revenue over a 8 month period  Responsible for presenting and selling a full range of ticket packages for all Orange Bowl Festival Events (i.e. 2014 Discover Orange Bowl, MetroPCS Basketball Classic, and all ancillary Festival Events) Responsible for creating and implementing electronic data entry forms for sales events and networking events Work with related departments to promote and generate sales of all festival events (i.e. sales tables at professional sporting events and/or business networking events)

 Performed game day coordination with Air Force marketing and development staff  Updated and validated contracts in KORE to ensure fulfillment.  IMG point of contact/liaison for all game day events for AFA football ◊ Coordinated and led game day preparation, events and activities  Regularly interacted with AF Assistant Athletic Director’s and staff to plan and coordinate game day festivities  Performed end-of-day activity and wrap-up to ensure the event was a success  Maintained prospect and client database for IMG managers and staff

 Provided students technical computer support at the 3 campus library locations by assisting students directly over the telephone, electronically (service ticket) or face to face  Obtained and evaluated all relevant information to resolve inquiries and complaints  Performed student account verifications and managed student accounts to ensure proper access

Master Of Business Administration - Mba

Bachelor Of Business Administration (B.B.A.), Sport Management

Activities and Societies: Kappa Alpha Psi, Black Student Union