Marcus G. Email & Phone Number

London, England, Gb

Client - McDonald's U.S. Lead Experiential & Adidas [Influencer] General Consumer Marketing - Gaming, Music, Sports, and FashionProject Highlights:• 2023 The Frost Way Experience - Art Basel [McDonald's] • 2024 The McDonald's All American Game [McDonald's] • 2024 NASCAR Chicago Street Race [McDonald's] • 2024 Collector's Club - Poolside Paradise [McDonald's]• Adidas New York Marathon Influencer CampaignSpearheaded strategic alliances with leading brands in music, fashion, and tech, driving a 25% increase in client business performance through innovative marketing initiatives.Serve as Client-Facing Talent Lead, managing end-to-end talent partnerships by presenting curated talent options, sourcing new candidates, facilitating client feedback, and leading contract negotiations through to final execution and ongoing talent management.Directed McDonald’s high-impact December experiential campaign, orchestrating efforts across five external partners and multiple internal teams, resulting in 13 million impressions and substantial buzz from attendees, celebrities, and influencers.Managed and optimized brand budgets exceeding $2 million for national campaigns, ensuring maximum ROI and brand visibility.Analyzed real-time data, AI can identify key audience segments, predict attendance patterns, and tailor marketing efforts to maximize ticket sales and engagement. Enhanced operational efficiency for partners, contributing to a 6% increase in mobile app engagement and overall consumer interaction.Led agency award submissions in 2024, securing an impressive 80% win rate over the past two years, underscoring a strong track record of successful campaigns.

London, England, Gb

Client - McDonald's U.S. Lead ExperientialProject Highlights:• 2023 As Featured In - Loki Time Travel Experience •2023 Golden Access consumer loyalty program lead • 2023 McDonald's All- American Games Fan & Athlete Experiences• 2022 Thanksgiving Hoopfest x McDonald's All American Game Sponsorship & Execution• 2022 McDonald's Golden Access - Festival and Music Experience Program Awards: - 2023 Platinum Muse Creative Award - 2023 The Drum Awards - Finalist Directed the strategic vision and creative execution for McDonald’s Brand Partnerships, overseeing experiential events and sponsorships for both U.S. and global campaigns, ensuring consistent brand representation and customer engagement.Managed annual business scopes and budgets ranging from $1.5M to $2.5M+, coordinating closely with internal teams to optimize resource allocation and maximize ROI.Launched and managed McDonald’s experience-driven rewards program, driving 250,000 mobile app acquisitions and sustained user engagement over 18 months, contributing significantly to the brand's digital growth.Cultivated strategic partnerships with culturally relevant brands across music, event festivals, sports, and gaming, successfully enhancing brand awareness among Gen Z and Gen Alpha audiences, and generating additional revenue streams.Led the McDonald’s All American Games fan experience, achieving an 80% program growth through innovative experiential tactics that resonated deeply with the target audience.Orchestrated cross-agency collaboration, facilitating the presence of over 75+ celebrities and influencers at the 2023 McDonald’s All American Games—a remarkable 650% increase in courtside appearances—boosting event visibility and brand credibility.Supervised creative teams and vendors to design and launch official McDonald’s All American merchandise, resulting in a complete sell-out and an 86% year-over-year increase in sales.

London, England, Gb

Client:McDonald’s - Brand Experience Sponsorships for sports, music, gaming and fashion vertical programs within the General Consumer MarketProject Highlights: 2022 McDonald’s All-American Game Fan & Athlete Experiences • Own all aspects of brand partnerships, including project budget management, agency management, go-to-market plan development and execution, cross-departmental collaboration, creative direction, operations, and communications.• Lead client and external agency partners relationship management on assigned projects. • Develop strategies for mobile app integration into experiences to acquire new users and more time spent within apps.• Oversee analytical platforms for live experiences focused on consumer behaviors and actions while onsite. • Shape the strategic direction, consultation, and on-site execution of experiential events for McDonald’s partnerships.•Collaborate with creative, strategy, and talent teams to identify and execute sports and music partnerships including influencers, athletes, and celebrities.• Manage internal process of executing projects from ideation to execution.

New York, New York, Us

Wins: - Collaborated with Marketing team, Sponsors, and Onsite Production Team to develop a content marketing strategy and an editorial calendar that delivers consistent, high-quality content across channels (Instagram, LinkedIn and Youtube). - Increased Instagram channel followers by 25% in 45 Days through creating and managing full-funnel, multi-format content social content and event programming) for the integrated marketing campaigns. - Increased Instagram channel visibility by 708% in 45 Days through content amplification and strategies with community management. - Increased LinkedIn Channel organic followers by 170.9% in 30 days- Lead a team of 7 inclusive of 3-D Designers, Creative Directors, France film production team, social media creatives. About CC:DCThe Cannes Lions International Festival of Creativity - Cannes Can: Diversity Collective (CC:DC) was created in 2018 due to the lack of diversity in the advertising, marketing, communications and creative industries. For decades, there have been a plethora of industry leaders that have expressed concern regarding this issue.CC:DC has moved beyond concern to action, increasing the representation of talented people of color at some of the largest marketing events in the world, most notably the Cannes Lions International Festival of Creativity

Project Highlights: Ivy Winfrey @ NBA All Star/ Flexaveli Brand Partnerships/ Blackmenswear Strategy/ MTV Africa Video Music Premiere/ Hyundai Hope on Wheels/ National Goal Writing Day / Snowfall FX Premiere/ Effen Vodka Product Launch/ Millennial Chef Showcase Dallas/ Cancer Blackout Cocktail Fundraiser/ Richardson Plano Guide Right Foundation Holiday Ball/ New Birth Baptist Church Anniversary Documentary & More. ▪ Create cultural content that engages users through social media, websites, live events, and online video. ▪Music artist campaign development and execution through social media distribution (YouTube & Instagram)▪ Develop paid media ads for clients and produce SEO Driven articles on theculturesupplier.com▪ Launched #NationalGoalWritingDay Social Campaign - connected & engaged with over 5K participants▪ Work with organizations, politicians, real estate companies to develop content for social media ▪ Produce live event experiences for aimed at niche culture markets in Dallas & New York. (Specialize in podcast shows, brand releases, and public figure fan-facing activation's)▪ Develop advertising campaigns for small business companies to expand their reach by 65%. ▪ Manage over 25 contributors for the digital platform theculturesupplier.com▪ Curate content strategies for podcast and YouTube programming for clients & advertisers

New York, New York, Us

Project HighlightsVerizon 5G Stadium at Super Bowl Live 2020 / MLS 2020 / 19-20 NBA Season / 19-20 NFL Season / FIOS/ Verizon Music / Walmart Movie Drive-in Tour/ William Grant & Sons Art Installation / American Express• Executes strategic onsite Field marketing experiences for B2C & B2B, that are highly engaging and are client KPI driven in sports, music and technology industry with budgets totaling over $4.5M.• Lead projects with brands, agencies, sport professional leagues, and entertainment properties across North America.• Instituted detailed workflows and timelines for experiential production internal teams to increase productivity by 65%.• Effectively works cross-functionally with : Experience Design Creative, Data & Analytics, Talent, Social, Insights & Research and the Business Development teams.• Collaborate with brands to develop multichannel marketing driven exhibits in global markets that provide 100% ROI in impressions on social, consumer data, and culture relevance. • Negotiate contracts and agreements with venues, vendors, and talent to ensure clients maximize their investment and connect with their consumer.• Proactively communications with clients, conveying the agency’s approach to the brief and sets overall expectation for the brands campaign. Project Awards: The 2020 Event Marketer Silver Ex Award | Best Use of Technology and Social Media Verizon 5G Stadium

New York, New York, Us

Project HighlightsNBA Draft 2018/ Verizon 5G Pop-Up Product Launch / 18-19, 19-20 NFL Season / MLS Teams 2019 / New York Auto Show/ Philadelphia Comic Con/ Taste Of Colorado / Momentum E Sports Kick Off• Action-Oriented - Manages full cycle of an event, including reporting and post-event activations. Solicits and provides all relevant job information to internal partners and clients. •Clear Communicator- Contributes to team brainstorms with additive ideas. Produces clear and detailed reports for both management and clients, including outlining cost, implications, and recommendations. Also, presents information to the client, vendor and across the team. • Effective and Efficient - Negotiates with vendors within budget and timelines. Manages all events on-site with minimal unexpected fees including staffing, materials, and site costs. • Expectation Setter- Interacts with clients, conveying the Momentum approach to work. Sets timeline/budget and communicate standard for good work.• Process Management- Manages all projects according to Momentum Policy and ensures others on the team do the same. • Project Planning - Presents timing recommendations that accommodate the total brand experience work-flow when working with others. • Leading across boundaries - Develops positive relationships with field staff and freelance support teams. Manages sourcing, hiring, onboarding and training procedures, expenses and payroll

Basking Ridge, Nj, Us

Verizon Ad Fellows is an 8 Month advertising rotational fellowship with Verizon & its partner agencies. ----Live Events Production Coordinator - Momentum Worldwide National Wireless Strategy (Hispanic Market) - Zenith ROI AgencyDigital Campaign Content Producer - Verizon Corporate Social Media Researcher- Weber Shandwick▪ Assist in commercial production video content series for client to launch new product.▪ Contribute to live event production for clients (Verizon , AMEX and Ferrari ) through event execution, concept strategy, and vendor relations . ▪ Produce weekly industry news summary newsletter distributed to over 50 internal employees. ▪ Develop in depth research social media strategies for clients to launch products and campaigns. ▪ Perform ongoing media highlights reporting over national campaigns running on television and social media.▪ Create agency business solutions for client to assist in producing efficient digital content campaigns.

Project Highlights: School of the Month Campaign / Erykah Badu HBCU Fundraiser/ Fantastic Voyage Tom Joyner Cruise / ▪ Developed 36 + distinctive digital campaigns during fiscal years of ’14 to 17 grossing over $2.5 MM▪ Produced and managed video shoots with artist, comedians, actors, and public figures that has over a 70,000 audience reach▪ Strengthened social media followers and engagement by 75% on all platforms used by the company ▪ Managed and developed Tom Joyner Foundation 2015 & 2017 Internship Program

New York City, Ny, Us

Master Of Science - Ms, Digital Communication And Media/Multimedia

Bachelor Of Arts - Ba, Radio Television Film Broadcasting