Marcus Lee Email & Phone Number

Washington D.C.

As the Email Campaign Manager within the Online Strategy Team at the Human Rights Campaign (HRC) I am responsible for managing the online promotion of HRC's live events, fundraising and advocacy campaigns to HRC's nearly 1.5 million active members. Key responsibilities of this position include day-to-day management of HRC’s various online communications platforms and tools including Social Media accounts (Facebook, Twitter, YouTube, LinkedIn, and Google+) and the eCRM systems (Engaging Networks) and membership database (ROI). Daily, I craft, edit and review promotional language and click strategies for national fundraising and advocacy campaigns, manage audience selection and segmentation processes (query building), and analyze and report back on targeting results (emails, online surveys and social media ad statistics). Other duties include reconciling daily donations and gift batches with bank records, and point of sales customer relations support during HRC Pride events.

Washington D.C. Metro Area

Maintained daily email communications calendar for eight internal divisions. Managed the development of daily eblast messages to list of 5,500 society members. Developed and managed online surveys. Generated campaign, survey, and eblast metrics reports as needed. Monitored and generated web metrics reports using Google Analytics. Proofread print and digital copy for grammar and correctness, ensuring that communications met organization's style guidelines. Designed ads for print and web. Maintained relationships with external vendors including printers and marketing consultants. Wrote and updated product marketing plans. Developed social media campaign content for Twitter and Facebook. Trained staff on use of email marketing processes and tools.

4103 Benning Road Ne, Washington Dc 20019

Developed and managed BGCGW Social Media, Website and Email campaigns. Developed daily messaging and brand presence via BGCGW Facebook, Twitter, Pinterest, and YouTube accounts. Developed & released quarterly Newsletter via Constant Contact. Planned, promoted and executed public relations events. Established and managed BGCGW Google Adwords (Grants) campaigns—develop ad text and keyword lists. Managed WordPress website updates for main website and several branch location websites. Edited web/print collateral materials—slider graphics, graphics for social media, brochures, large posters, photos.

Provided project management for on-location events & social media/online advertising campaigns.Provided technical direction for live events—video, sound, and lighting direction. Wrote monthly analytics reports for email, web, social media, and online ads. Generated end of campaign web metrics reports with detailed summaries and analyses. Developed/Shot/Broadcast/Edited/Captioned video for web. Managed brand presence via company Blog, Facebook, Twitter, Pinterest, Flickr, and YouTube accounts developing monthly/weekly/daily content for each.

Provide daily first contact customer service to external an internal audiencesWriting copy for online campaign ads, ensuring keyword search engine optimization (SEO)Supported development & migration of web content using CMSMaintained of Digital Asset Management (DAM) SystemDesigning/editing web and print materials including logos, web banners, posters, bookmarks, bookplatesManaging/reporting/fulfillment of monthly online sales

Fulfilled online orders for salable items and created monthly sales reports. Enhanced communication between department and project teams, fostering a sense of teamwork and collaboration. Provided administrative and customer support to RIF supporters and Marketing, Communications and Development staff

Washington D.C. Metro Area

Provided social media training and support, video content development, web content updates, and support for industry conferences.

Updated daily news content for small market newspaper websites, meeting regular deadlines and quality/accuracy standards—story copy, images, online photo galleries, PDF.s, online video and captions—using various online content management software packages including Publicus, XTQ, Quark and Adobe Photoshop. Ensured news processing system (XTQ and web based CMS) was set up for next production shift and communicated processing or site issues to other producers and designers. Served as point of contact for newspaper editorial, online staff and server technicians. Advised other DPC staff involved in site development and maintenance of processing, production, and advertising issues.

Facilitated skills training and job support services for job ready individuals with various cognitive and mental disabilities. Provided clients with crisis intervention—resolving issues between employer and employee—as needed. Provided clients with resume development, job training, and vocational assessment with a strong emphasis on job advancement. Developed relationships with local businesses for the purposes of placing individuals in desired positions with prospective employers.

B.A., Sociology

Activities and Societies: Member of Maryland Public Interest Resource Group (MARYpirg)--student group dedicated to social change.

Accounting

Completed Accounting 101; Principles of Accounting