- Managing student publication account with over 300 schools across Primary, Secondary, and Tertiary education on subscription sales, coordinating with the internal IT department on data visualisation.- Curated Master list of over 1000 Companies in Singapore utilizing SGPGrid services, providing valuable information about company size, existing subscriptions, and key personnel for sales targeting.

- Conducted Strategic Brand Audits: Led primary and secondary research, including focus groups, to assess brand performance and market positioning in the Food Catering Industry- Deciphered Brand Persona & Story: Analyzed data to refine brand narratives and align brand identity with target audience insights- Delivered Industry & Competitor Analysis: Provided actionable recommendations through comprehensive industry and competitor analysis

- Conduct independent analysis of brand performance data to generate actionable insights.- Collaborate with key account managers to develop client presentations and reports.- To achieve business objectives, cross-functional team setting, including Business Intelligence, Operations, Marketing, and Product.- Support key strategic projects and marketing campaigns.

- Conceptualized campaign and programmes for student publications across Schools- Formulated database and analysis of clients with the use of Tableau and Excel Pivot Tables to track progress and comparison between annual years and promotional period.- Managed stakeholders, built bi-weekly slide decks on analysis of sales.- Launched Lead Generation Campaign- Newspost "News Plaque Wall of Fame" in 2 months improved conversion rate of page visitors to purchasers with designed landing webpage.