• Responsible for developing strategy and implementing plans and targets for assigned product lines/channels of business. Organize and control assigned product line(s) from conceptual stages through product life cycles to optimize profit and meet marketing, financial, and corporate growth objectives by performing the following duties: o Participate in setting effective business strategy along with the Asst. Marketing Director moving business ahead and achieving high level objectives/metrics; deep understanding of brand strategy and the competitive landscape in which the brand operates, including key competitors, general market conditions such as milk pricing, the dynamic foodservice environment, etc. o Work with Sales and Trade Marketing to set appropriate distribution goals particularly with new products. Also, provide accurate budgets and forecasts pertaining to volume and mix.o Recommend appropriate new product projects consistent with strategy; lead new product teams in the achievement of new product launches, keeping the team on time, on budget and delivering the agreed upon volume and profit for new products.o Contribute to the development of key communication strategies such as brand strategy; provides input and direction to the agency on all such creative projects to deliver high impact creative.o Recommend and execute appropriate market research (IRI/Nielsen) needed to guide new product development.o Recommend and execute packaging graphics to assure that the brand image is contemporary.o Demonstrate an in-depth understanding of the business P&L and actively manages marketing programs to impact results, including pricing, marketing spending, and all other marketing mix activities that impact volume and profit; works closely with Finance and direct supervisor to assure accuracy of financial reporting and actively monitors monthly results.

• Lead cross-functional team stage gate meetings to communicate new product development process, delivering on all key milestones• Support the ideation and development of new product launches & assist in assessing the financial and marketplace potential.• Assist and support trade marketing in the development of sales materials for all new products.• Deliver monthly IRI scorecards and commentary alerting the business to in market insights & trends.• Analyze the performance of marketing programs and syndicated consumption data; become the category expert, identify actionable insights, and make recommendations.• Support development of Annual Brand Plans and brand strategy presentations to retail customers and senior management.

• Develop and implement marketing strategies for the different media platforms.• Identify new opportunities to grow business and broaden brand and product recognition.• Communicate the achievements to General Manager and Investors outside the USA.- Manage Marketing Retail Operations:o Restructured the team’s responsibilities for better performance accordingly to members capabilities.o Oversee the day-to-day operations, empowering and guiding the staff to improve productivity, incrementing brand awareness and customer experiences.o Grow the relationship with wholesale clients, promoting new business for the retail stores.o Report and review analytic monitoring, to assess company performance and determine future actions.- Manage Trade Shows, Distributors events and report results:o Set up Fancy Food Show (Winter & Summer), Expo East and Expo West, NY Coffee Fest and Specialty Coffee Expo (SCAA).

• Liaise with management to make decisions for operational activities and set strategic goals.• Plan and monitor the day-to-day running of business to ensure smooth progress.• Supervise staff from different departments and provide constructive feedback.• Evaluate regularly the efficiency of business procedures according to organizational objectives and apply improvements.• Oversee customer support processes and organize them to enhance customer satisfaction.• Manage relationships/agreements with external partners/vendors.• Evaluate overall performance by gathering, analyzing and interpreting data and metrics.

• Develop budgets and metrics for marketing department• Define parameters of market research, marketing strategy and competitive analysis.• Manage and delegate design, web, print and collateral projects to outside vendors as needed.• Lead market research objectives and own the competitive intelligence and analysis function; monitor and report on key industry dynamics. • Leaded the development and launch the online shop for DF Mavens e-commerce.• Manage Social Media in-house platforms and delegate responsibilities to the Brand Image Specialist.• Combines demo campaigns with promotions, to entice consumers and customers to increase brand awareness.• Enhance and Maintain relationship with each active distributor and retail store nationwide. • Conduct and compile quantitative market research on consumer insights via surveys and focus groups.• Communicate with General Manager and Investors to measure effectiveness and reporting.

•Manage Social Media Agency: o Lead strategy, planning and messaging for social media content and planning for Facebook, Twitter, and Instagram.o Plan and compose original web content management, blog generation, newsletters and marketing communicationso Target demographic audience and identify the growth, by an online platform.o Leverage of brand's presence through a combination of digital advertising & customers contest through Facebook, Twitter and Instagram.o Analysis and monitoring the effectiveness of audience engagement through social media platforms.o Promote DF Mavens e-commerce through social media platforms creating awareness and reaching target audience.• Assemble pitches and press kits, including the development of new sell sheets and content• Manage the development and execution of demand generation campaigns, event marketing, press releases, social media channels, online programs, customer and content marketing, and other corporate marketing activities as needed. • Manage Event set ups and communications: Research and develop ways to expand and improve booth set up and management.o Coordinate while exploring new opportunities and regions for events • Combines demo campaigns with promotions, to entice consumers and customers to increase brand awareness.• Manage Customer Satisfaction: Client relations inquiries and refunds, including responding to email and online queries or complaints for DFM and BC o Conduct and compile quantitative market research on consumer insights via surveys and focus groups

Recruited to revamp and develop in-house Brand Ambassador program • Continually analyze product performance and client sales • Forecast product availability in store and sku inventory for demo locations• Oversees in-house promotion program o Manages a team of 10+ Brand Ambassadors recruited to execute in-store demos and tastings across tri-state area o Developed training manual o Coordinate work schedules and facilitate compensation • Coordinate pricing, promotions and other marketing strategies specific to DF Mavens • Responsible for executing ongoing promotions between in-house brands and college campuses • Responsible for visual presentation of the brand at various retail locations stores to maximize revenue and customer satisfaction• Maintain and share accurate demo calendar in key retail stores, including, but not limited to demos throughout tri-state area (goal 50-60/mo)• Communicate with Sales & Marketing Directors to measure effectiveness and reporting• Coordinate Demo Campaigns to incentivize the consumers at the point-of-purchase: generatemonthly report of all demo activity based on individual demo reports• Enhance and maintain relationship with each active retail store

• Forecasted and tracked Marketing and Sales trends within the Sales/Distribution and branding of the natural food and beverage Industry• Monitored industry statistics and prepared sales & marketing reports to develop new marketing and branding strategies• Interacted with various food and beverages companies from North America, Asia, Africa and Europe and provided them with strategic positioning expertise • Maintained relationships with the different points of purchase: Retails, Shop & Go, and Delis.• Responsible for all distributor submissions; including, but not limited to new items, promotions and new vendor setup• Facilitated sample requests and demonstrations in the Points of Purchase (POP) for each client. • Coordinated and implemented Trade Shows, attending regional distributor trade show tabletops, and post event follow-up

• Conducted the internal communications for the company, creating an effective system for in-house organ, newsletters, mailings, etc.• Directed the marketing campaigns of luxury products that included brand names like Ralph Lauren, Lancôme, Helena Rubinstein, Cacharel, and Biotherm.• Maintained external communication with the media including a pull of about 45 fashion and beauty journalists.• Promoted the entire organization by organizing and conducting special events for the public.• Created advertising materials, sales literature, brochures, meeting displays and special promotions.• Screened all written materials that had to be sent out to journalists such as press releases, samples, pitch letters, etc., to promote the launching of luxury products.• Managed internal communications with top management and its interactions with key publics.