Formulated go-to-market strategy for new product launch

Winner of 5G Innovation challenge

• Built and executed go-to-market plans for Salesforce CRM and Marketing Cloud, Adobe Experience Cloud, and Facebook product launches • Managed PMM for partners, including joint field enablement activities, product demos, webinars, in-person events, and customer case studies • Wrote and designed conference presentations and product demos for executives from Salesforce, Adobe, Allstate, and Dish Network • Compiled competitive and consumer intelligence in emerging markets

• Produced Invoca Call Intelligence Summit, a three-day event with 250 customer, prospect, partner, and industry leader attendees; responsible for identifying key customer stories and selecting industry leading speakers • Managed all aspects of field marketing programs, including contract negotiation, strategic events, attendee coordination, budget, and post-event performance assessment for 40+ programs annually • Established benchmark performance metrics and supported implementation of account-based marketing methodology, improving pipe to spend ratio • Designed and built websites for 30+ field events, creating a templated program that reduce contract designer fees and decreased program implementation time