Maria Musteata Email & Phone Number

Bucharest, Romania

Bucureşti, România

Digital Data Capital is recognized as a leading digital marketing agency specializing in aiding businesses to attain their online objectives. The team of seasoned professionals is committed to delivering exceptional results and cultivating enduring relationships with clients. The agency takes pride in maintaining a high client satisfaction rate and demonstrating a proven ability to assist businesses in expanding their online presence.- Spearheaded and managed all aspects of direct marketing initiatives, customer relationship management, and automation strategy implementation.- Optimized customer interactions by leveraging automation technologies for enhanced efficiency and effectiveness.- Formulated and executed comprehensive direct marketing, CRM, and automation strategies aligned with organizational goals.- Led the planning, execution, and optimization of direct marketing campaigns to achieve business objectives.- Developed and implemented targeted CRM campaigns, contributing to improved customer retention and satisfaction.- Utilized data-driven insights to refine strategies, enhance customer segmentation, and optimize campaign performance.- Monitored and analyzed key performance indicators, providing a comprehensive assessment of the success of marketing and CRM initiatives.- Offered leadership, mentorship, and guidance to the direct marketing, CRM, and automation teams, fostering a collaborative and innovative work environment.

Bucharest, Romania

EveryMatrix delivers iGaming software, solutions, content and services for casino, sports betting, payments, and affiliate management to global Tier 1 operators as well as to newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the optimal EveryMatrix solution and combine with third-party and in-house technology and capabilities.- Managed client retention marketing, planning and executing weekly and monthly campaigns for player groups.- Implemented diverse promotions and bonuses to sustain player engagement.- Monitored and reported on the effectiveness of retention marketing activities, using key performance indicators.- Ensured real-time communication of objectives, activities, and CRM results internally.- Acquired expertise in regulatory requirements for online gambling in relevant jurisdictions.

Bucharest, Romania

Sensiblu stands as one of Romania's largest single-brand pharmacy networks, boasting over 400 outlets nationwide. Catering to the health, beauty, and well-being needs of five million loyal customers, Sensiblu is an integral part of the A&D Pharma Group, the largest pharmaceutical company in Romania.-Spearheaded the launch of Dr. Max in Romania, focusing on loyalty and CRM.- Successfully executed a re-enrollment campaign involving over 1000 field promoters.- Oversee and optimize the loyalty program to ensure customer satisfaction.- Manage and maintain the customer database, implementing processes for accuracy.- Introduce automation to enhance team efficiency.- Collaborate with the IT team to improve customer enrollment experiences.- Plan and execute segmentation strategies for the customer database.

Bucharest, Romania

- Collaborated with CRM team to achieve company goals.- Supported co-marketing initiatives and partnerships for loyalty programs and corporate cards at Sensiblu.- Evaluated the results and effectiveness of marketing campaigns.- Established guidelines for addressing complaints.- Ensured GDPR compliance for the database and processes.- Contributed to the development of a personalized CRM platform tailored to business needs.- Established and implemented rules for data fields in the enrollment process.- Maintained and updated the loyalty program to meet customer satisfaction.

Bucharest, Romania

- Actively contributed to integrating channel allocation (SMS, email, direct mail, call center, online) with other Sensiblu communication channels.- Planned customer campaign schedules based on their life cycle.- Analyzed customer profiles to understand acquisition behavior.- Identified specific target customers for direct marketing campaigns within the organizational portfolio.- Grouped consumers for campaigns to tailor strategies and development programs.- Proposed variations of acquisition, retention, up-sell, and cross-sell based on customer profiles.- Scheduled, executed, and tracked direct marketing campaigns across various communication channels.- Evaluated campaign results during validation and execution, analyzing outcomes and recommending post-implementation processes in reports.- Actively participated in the go-to-market process for new offers, promotions, and information campaigns.- Implemented strategies to enhance contact data collection rates for new and existing customers.- Collaborated with the IT department for the development and optimization of IT applications used in direct marketing campaigns.

Bucharest, Romania

Contributed to Fabryo Corporation's market leadership in Romania's decorative paints industry in 2009. Played a key role in pioneering the country's first integrated color campaign, establishing the sole DIY sector franchise network (renovis), and launching the inaugural Do-it-Yourself campaign.- Established and executed online strategy.- Developed and implemented social media plan.- Redesigned Savana and APLA websites for enhanced user experience.- Managed special online communication projects and budgets.- Monitored competitors' online activities and market trends.- Evaluated ongoing campaigns, coordinating internal and external partners.- Actively participated in market visits and events for consumer insights.- Initiated educational content on products and application techniques.- Analyzed data for market growth opportunities.- Contributed to internal marketing projects and CSR initiatives.

Bucharest, Romania

Catena is an ambitious company with 100% Romanian ownership, currently operating over 500 pharmacies with broad coverage nationwide. It has successfully become the pharmacy of choice for all Romanians, establishing a strong reputation in the industry.- Developed direct communication project for core target (retired individuals).- Launched and promoted a youth-centric loyalty card.- Identified and cultivated partnerships.- Led social network development projects.- Played a key role in the "Hora Catena" project: 6 concerts, 10+ autograph sessions nationwide.

Bucharest, Romania

Raiffeisen Bank is a leading universal bank in Romania, offering a wide range of high-quality products and services through over 450 branches, ATMs, EPOS, phone banking, mobile banking, and internet banking. Serving over 2 million customers, including 100,000 SMEs, 5,600 corporations, and 1.9 million individuals, the bank is committed to excellence.- Collaborated with the customer to explore debt settlement options.- Clarified the origin of the debt (e.g., account or card fees) to customers.- Negotiated expedited settlement of overdue payments.- Provided information on the repercussions of delays and non-payment.- Explained available options for resolving the debt.

Bucharest, Romania

APS Romania was founded at the end of 2007, rapidly growing into one of the most active investors and managers of the performing and non-performing loans, partner for the biggest financial and non-financial companies in Romania.- Established communication channels with the customer.- Successfully persuaded the customer to settle the debt.- Negotiated and arranged consecutive payments for full debt coverage.

Bucharest, Romania

DEICHMANN SE is the market leader in the German and European shoe retail trade, operates more than 4,200 stores and is represented in 31 different countries.- Contributed to sales by assisting customers and recommending maintenance products.- Ensured product presentation adhered to company standards.- Managed customer issues, including exchanges and complaints.- Handled primary accounting tasks.

Msc, International Marketing

Bachelor, Marketing