• Over 20 years of experience at leading international companies such as Accenture, YOOX, and FC Internazionale Milano, with a strong track record in CRM&marketing, business development, and overall brand development. Consistently driven profitable growth and nurtured talents. • Launched own consulting startup, ARAD Digital, with former top managers of YNAP Group (YOOX Net-A-Porter Group), to support companies on digital transformation processes and involved in various initiatives as a Business Angel/Investor in the digital startup world (including Encelado, 2Watch, Artknit, Rifò, Renoon, etc).• Results-oriented and innovative professional with a passion for digital innovation and people development. Established, led, and motivated high-performing teams committed to achieving collective goals and a shared vision. Expertise in developing marketing strategies, setting up CRM departments, leading cross-cultural teams, and restructuring processes.• Committed to giving back and helping people improve and achieve their goals by exploiting their potential. Involved in several mentorship programs with various associations, including Accenture Alumni, La Carica delle 101, Startup Bootcamp Fashion Tech, ValoreD, SheTech, Young Women Network, and WomenXimpact. Teaching roles at H-Farm, Bocconi, SDA Bocconi, and Raffles Design Milano.• Specialties: Business Model Innovation, Campaign Management, CRM, Customer Experience, Digital Transformation, E-commerce, Leading Change, Marketing, Internationalization, and General Management expertise (P&L management, Strategy, Planning, and Operations).• Industries: Fashion & Luxury, Food, Furniture, Media & Entertainment, Sport, Telco.• Geographies: China, Europe, United States.• Spoken Languages: italian, romanian, english, spanish, french