Helping big companies in FMCG to define and articulate opportunities for brand/category/market growth in a tactical and strategic level and effectively influencing the business to make the right decisions.Supporting the analytics team in synthesizing data and understanding from multiple sources - and join the dots in a meaningful and actionable way. (commercial data management: retail and e-commerce sales)Experience in research methodologies: marketing mix modeling, price elasticity, Consumer & Shopper understanding, digital metrics and neuroscience.Experience managing global accounts (Colgate, Beiersdorf, Avon) and influencing key stakeholders to impact decision-making.

Management of more than 50 clients from different industries (healthy andbeauty, food and drinks). People Development – analytical support and career development. Consultative analysis to board Sales management (commercial proposals, pipeline management)

Project management focused on consumer goods innovation: briefing interpretation, study design, proposal, negotiation and presentation. Knowledge in research methodologies: concept\product test and Volume Forecast.

Responsible for the biggest account retailer in Brazil. coordinating projects and preparing analysis/ reports using different data sources (Home Panel, Retail Index, Scantrack, Price Track). Study presentation to several publics, including C-levelDevelopment of special analysis for corporate events (APAS).Official spokesperson of Nielsen toward retail and shopper subjects.