Mariana Andrade Email & Phone Number

Rio De Janeiro, Brazil

Rio De Janeiro, Brasil

São Paulo, Brasil

APM within the "Allin + Social Miner" business unit, where we develop SaaS digital marketing solutions for E-commerces.Main role: Actively managing of the entire development cycle of the SaaS SMB White-Label product, pre and post launch, with the purpose of democratizing access to technology already available in "Enterprise" products, meeting a latent demand of a large part of the organization's target.Currently, we have already launched the very 1º version of the product with intelligent E-mail and WhatsApp campaigns (official Meta integration) so that retailers can automatically and punctually engage their customers directly from within their Tray e-commerce platform.Activities:- Roadmap prioritization aligned with unit's OKRs: Backlog creation and prioritization- Validation of demands and deliverables- Active participation in engineering rituals (Daily, Weekly, Grooming, QA Testing)- Alignment with internal and external stakeholders: Tray (engineering, customer support, growth); Facebook (engineering and business); BI; Data Science and Product Ops.- Support in the development of product documentation- Discovery: Customer research through forms, online feedback interviews- UX: Continuous validation with Product Designer in the process of UX research and screen developmentMarketing/Growth: Support in the development of Q&A material; Email engagement communications; LP validation.- Operation: Support in the training and providing documentation for the customer support team and continuous alignment of demands with POPs.

Porto, Portugal

Product Owner for Micro SaaS initiatives of ColorElephant Studio, with main responsibilities such as:- Support on briefing and develop the scope for new SaaS offers- Organize and manage tasks on the project board- Align priorities and execution with a multidisciplinary team of developers, QA testers, and Market strategy- Run daily team meetings to align priorities and execution- QA testing to identify bugs and potential improvements- Support on the development of launch strategies

Porto E Região, Portugal

Worked to support the implementation of both client's and internal projects. Including, but not limited to: - Manage and lead projects following Agile and cascade methodologies using tools such as Asana, Trello, ClickUp, Notion, and Basecamp- Attend client update calls and provide clients with timely updates on the progress of their projects;- Scope project requirements- Control project execution and provide internal updates on the timeline- Collaborate with internal teams to design, develop and implement digital projects — this includes talking to, getting updates from, and clarifying questions from developers, designers, and QA specialists;- Communicate with the team and ensure all members are on board with delegated tasks- Highlight potential risks or malfunctions and act proactively to resolve issues

Porto E Região, Portugal

Worked together with strategy and technical teams to offer development solutions to potential clients and provide proposals to incoming requests, including:- Work on concepts for sales pitches- Prepare proposals in response to bid requests and RFPs;- Prepare sales pages;- Prepare sales materials;- Attend and support in sales meetings to close deals.

Salamanca E Região, Espanha

- Customer account management- Facilitation of communication between technical consultants andclients- Ensure successful projects execution (using tools such as ASANA, Trello and Microsoft Excel)- Support in new business proposals;- Social Ads and SEM Management (Facebook Ads, Google Adwords);- SEO Optimization: Content Creation and Adaptation PT-BR;- Reports execution

Uruguai

- Responsible for the creation, analysis, elaboration of strategiesand optimization of ads focused on social media, especially onFacebook Ads- Identification of new sales opportunities through trends research for B2C market- Alignment with the design team, coordinating requirements andimprovements

- Supervision of end-to-end arrivals and departures operations forall media customers during the Rio 2016 Olympic Games.- Data analysis, ensuring alignment between different operationalareas, such as airports, transportation, logistics andaccommodation.

- Support in the entire commercial sector of aviation lubricants inLatin America (B2C and B2B)- Responsible for interface with other company areas, such as GlobalMarketing, Supply, Logistics, Customer Service, etc. and international teams (US, Manila , Singapore, London, Holland and LATAM).- Sales Support: Reports and analysis of performance, contact withcustomers to search for new business opportunities.- Planning and execution of Training Events- Support in Marketing and Communication campaigns: promotional materials production*Project Implementation of a new global indirect distribution model in Latin America's countries without Shell Operating Units. (successfully approved by the Graduate ProgramCommittee)

Brasil

Support in the production and delivery of Agency’s corporate information inside Information Production Management area: reports writing, drafting, review of internal publications and participation in the development and engagement of the communication platform.

Rio De Janeiro E Região, Brasil

Support in carrying out property inspections (reports development). Also support in the measurement area of the PAC (Accelerated Program Growth of the Federal Government).

Digital Products Management

126h Course focused on the presentation of the main concepts of Digital Transformation, Agile Methodologies, User Experience.

Master'S Degree, Marketing Digital

University of Salamanca’s Master (60 ECTS), with the aim of covering the main techniques of digital marketing, as well as those most.

Graduação, Publicidade E Propaganda

2640 hours bachelors program with the aim to give theoretical and methodological knowledge of the communication process to the student.

Técnica, Edificações

CEFET-RJ is a Federal Institute that provides Technical Education integrated with Secondary School. Technical Education in buildings.