Mariana Andrade

Mariana Andrade Email and Phone Number

Product Manager | PSPO | Product Owner | Digital Strategy @ McKinsey & Company
united states
Mariana Andrade's Location
Rio de Janeiro, Rio de Janeiro, Brazil, Brazil
Mariana Andrade's Contact Details

Mariana Andrade work email

Mariana Andrade personal email

About Mariana Andrade

Digital Project Manager who found out to also have lots of fun with Product Management. Bacherlor's degree in Social Communication focused on Advertising and Marketing, and a Master's degree in Digital Marketing. A demonstrated history of working in the tech and marketing industry and skilled in Digital Strategy, Product Management, and Digital Marketing. Had the opportunity to collaborate with projects around LATAM and Europe. Speaks fluently Portuguese, English, Spanish, and - hopefully - also French in the near future. Loves to make friends, be useful and contribute to meaningful causes around the world.ENFJ-T.

Mariana Andrade's Current Company Details
McKinsey & Company

Mckinsey & Company

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Product Manager | PSPO | Product Owner | Digital Strategy
united states
Website:
mckinsey.com
Employees:
32269
Mariana Andrade Work Experience Details
  • Mckinsey & Company
    Product Owner
    Mckinsey & Company Oct 2022 - Present
    Rio De Janeiro, Brasil
  • Locaweb
    Associate Product Manager
    Locaweb May 2021 - Sep 2022
    São Paulo, Brasil
    APM within the "Allin + Social Miner" business unit, where we develop SaaS digital marketing solutions for E-commerces.Main role: Actively managing of the entire development cycle of the SaaS SMB White-Label product, pre and post launch, with the purpose of democratizing access to technology already available in "Enterprise" products, meeting a latent demand of a large part of the organization's target.Currently, we have already launched the very 1º version of the product with intelligent E-mail and WhatsApp campaigns (official Meta integration) so that retailers can automatically and punctually engage their customers directly from within their Tray e-commerce platform.Activities:- Roadmap prioritization aligned with unit's OKRs: Backlog creation and prioritization- Validation of demands and deliverables- Active participation in engineering rituals (Daily, Weekly, Grooming, QA Testing)- Alignment with internal and external stakeholders: Tray (engineering, customer support, growth); Facebook (engineering and business); BI; Data Science and Product Ops.- Support in the development of product documentation- Discovery: Customer research through forms, online feedback interviews- UX: Continuous validation with Product Designer in the process of UX research and screen developmentMarketing/Growth: Support in the development of Q&A material; Email engagement communications; LP validation.- Operation: Support in the training and providing documentation for the customer support team and continuous alignment of demands with POPs.
  • Colorelephant
    Product Owner
    Colorelephant Nov 2020 - Apr 2021
    Porto, Portugal
    Product Owner for Micro SaaS initiatives of ColorElephant Studio, with main responsibilities such as:- Support on briefing and develop the scope for new SaaS offers- Organize and manage tasks on the project board- Align priorities and execution with a multidisciplinary team of developers, QA testers, and Market strategy- Run daily team meetings to align priorities and execution- QA testing to identify bugs and potential improvements- Support on the development of launch strategies
  • Colorelephant
    Project Manager
    Colorelephant Oct 2019 - Nov 2020
    Porto E Região, Portugal
    Worked to support the implementation of both client's and internal projects. Including, but not limited to: - Manage and lead projects following Agile and cascade methodologies using tools such as Asana, Trello, ClickUp, Notion, and Basecamp- Attend client update calls and provide clients with timely updates on the progress of their projects;- Scope project requirements- Control project execution and provide internal updates on the timeline- Collaborate with internal teams to design, develop and implement digital projects — this includes talking to, getting updates from, and clarifying questions from developers, designers, and QA specialists;- Communicate with the team and ensure all members are on board with delegated tasks- Highlight potential risks or malfunctions and act proactively to resolve issues
  • Colorelephant
    Solutions Specialist
    Colorelephant Jul 2019 - Sep 2019
    Porto E Região, Portugal
    Worked together with strategy and technical teams to offer development solutions to potential clients and provide proposals to incoming requests, including:- Work on concepts for sales pitches- Prepare proposals in response to bid requests and RFPs;- Prepare sales pages;- Prepare sales materials;- Attend and support in sales meetings to close deals.
  • Súmate Marketing Online
    Account Manager & Digital Marketing Consultant
    Súmate Marketing Online Jan 2018 - Jul 2019
    Salamanca E Região, Espanha
    - Customer account management- Facilitation of communication between technical consultants andclients- Ensure successful projects execution (using tools such as ASANA, Trello and Microsoft Excel)- Support in new business proposals;- Social Ads and SEM Management (Facebook Ads, Google Adwords);- SEO Optimization: Content Creation and Adaptation PT-BR;- Reports execution
  • Trafilea
    Digital Media Buyer
    Trafilea Oct 2016 - Dec 2017
    Uruguai
    - Responsible for the creation, analysis, elaboration of strategiesand optimization of ads focused on social media, especially onFacebook Ads- Identification of new sales opportunities through trends research for B2C market- Alignment with the design team, coordinating requirements andimprovements
  • Rio 2016 - Comitê Organizador Dos Jogos Olímpicos E Paralímpicos
    Client Operations Supervisor
    Rio 2016 - Comitê Organizador Dos Jogos Olímpicos E Paralímpicos Apr 2016 - Sep 2016
    - Supervision of end-to-end arrivals and departures operations forall media customers during the Rio 2016 Olympic Games.- Data analysis, ensuring alignment between different operationalareas, such as airports, transportation, logistics andaccommodation.
  • Shell
    Commercial Intern – Aviation Lubricants Latin America
    Shell Jan 2014 - Dec 2015
    - Support in the entire commercial sector of aviation lubricants inLatin America (B2C and B2B)- Responsible for interface with other company areas, such as GlobalMarketing, Supply, Logistics, Customer Service, etc. and international teams (US, Manila , Singapore, London, Holland and LATAM).- Sales Support: Reports and analysis of performance, contact withcustomers to search for new business opportunities.- Planning and execution of Training Events- Support in Marketing and Communication campaigns: promotional materials production*Project Implementation of a new global indirect distribution model in Latin America's countries without Shell Operating Units. (successfully approved by the Graduate ProgramCommittee)
  • Agência Nacional De Saúde Suplementar - Ans
    Communications Intern
    Agência Nacional De Saúde Suplementar - Ans Aug 2012 - Nov 2013
    Brasil
    Support in the production and delivery of Agency’s corporate information inside Information Production Management area: reports writing, drafting, review of internal publications and participation in the development and engagement of the communication platform.
  • Vieira Sampaio Projetos E Consultoria Ltda
    Technical Intern
    Vieira Sampaio Projetos E Consultoria Ltda Mar 2010 - Sep 2010
    Rio De Janeiro E Região, Brasil
    Support in carrying out property inspections (reports development). Also support in the measurement area of the PAC (Accelerated Program Growth of the Federal Government).

Mariana Andrade Skills

English Digital Marketing Microsoft Excel Marketing Sales Publicidade Online Strategic Planning Microsoft Powerpoint Espanhol Atendimento Ao Cliente Seo Marketing No Facebook Microsoft Project Facebook Google Adwords Sem Marketing Digital Profissional De Google Adwords Asana Microsoft Project Server Marketing Inbound Trabalho Em Equipe Microsoft Office Publicidade Planejamento De Eventos Powerpoint

Mariana Andrade Education Details

Frequently Asked Questions about Mariana Andrade

What company does Mariana Andrade work for?

Mariana Andrade works for Mckinsey & Company

What is Mariana Andrade's role at the current company?

Mariana Andrade's current role is Product Manager | PSPO | Product Owner | Digital Strategy.

What is Mariana Andrade's email address?

Mariana Andrade's email address is ma****@****016.com

What schools did Mariana Andrade attend?

Mariana Andrade attended Digital House Brasil, Universidad De Salamanca, Ufrj - Universidade Federal Do Rio De Janeiro, Cefet/rj - Centro Federal De Educação Tecnológica Celso Suckow Da Fonseca.

What are some of Mariana Andrade's interests?

Mariana Andrade has interest in Civil Rights And Social Action, Children, Education, Poverty Alleviation.

What skills is Mariana Andrade known for?

Mariana Andrade has skills like English, Digital Marketing, Microsoft Excel, Marketing, Sales, Publicidade Online, Strategic Planning, Microsoft Powerpoint, Espanhol, Atendimento Ao Cliente, Seo, Marketing No Facebook.

Who are Mariana Andrade's colleagues?

Mariana Andrade's colleagues are Groff, Alan, Liliana Rodriguez, Alexander Kienreich, Seth Goldstrom, Ellie Mcnamara, Jeremy Schneider, Beth Feola.

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